Google Business Key Point Analysis

In April 2010, there are two backgrounds to note. First, apple iPhone 3GS has been successful in preparing iPhone 4, which was released by Jobs at the apple conference two months later. Secondly, in February, Android and Linux formally split up, and in May, Android 2.2 (Froyo) was launched by apple. By the time of October, Android announced that it had broken through 100 thousand applications in its application store.

Baz's words are divided into two parts: the former part has its own family. YAHOO Suspicion of gold deposits: Google's business is not many of us (but in fact, Baz is somewhat ignorant, Google business tree is extremely complex), the latter part shows that she does not seem to realize that Android is Google's new business, and this business will shake the whole Internet pattern.

　　 Google It is a very small company that trampled on two very important key points. The first key point is that when information is abundant and the supply increases explosively, information matching becomes extremely important, as Anderson, the inventor of the long tail theory, said: a kind of abundance will create a scarcity. Search has become an alternative to the portal, partly meeting the matching of information needs and supply. The second key point is that when the mobile Internet is on the rise, operating systems for mobile devices have become the underlying cornerstones. Apple took the lead in the way of combining hard and soft. Although Google slowed down a bit, it basically caught up with the car.

From now on, Google has little interest in making money with hardware. Its hardware is more of a demonstration. I sometimes even suspect that Google glasses may be a sample product, in order to attract more people to make wearable devices. Of course, the core of the operation system is Android.

The strongest competitor Google has encountered in recent years is apple and Facebook It can not detect these two huge information black holes. However, Apple's hard and soft confluence ensures Apple's user experience, but it also brings great inconvenience: it is difficult to copy its system on other devices, so it doesn't need to talk about APP ecosystem. As for Facebook, from the perspective of advertising effectiveness, it is still regarded as a social network less efficient than Google's advertising system. So, after a long period of interaction, the two sides finally sat together: Google's bidding advertising system DoubleClick announced that its real-time purchase tool Bid Manager will serve the Facebook real-time advertising trading system.

In September 2011, Baz was dismissed in a humiliating manner by YAHOO's board of directors. At that point, the number of applications of the Android system has reached 480 thousand, and the share of the mobile phone system has reached 43%. Android 4 (Ice Cream Sandwich) is ready to come out. There is no sign that Google is heading for recession.

Two years later, in September, the number of Android activation exceeded the one billion mark. In November 1st, Google announced the Android 4.4 (Kitkat). The most interesting part of the operating system is that it doesn't need more memory than the new system in the past, and can even run on an entry-level mobile phone. In other words, Google is also aware that the high-end mobile phone market is becoming saturated, and it is more focused on the middle and low end market, which is the developing country market, which is three times faster than that in developed countries. At the same time, kitKat has been given such a high expectation: ending the fragmentation of Android ecosystem, and unifying the version of Android mobile operating system as much as possible.