Dave Drulard: Success Is Inseparable From The Concept Of BD.

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Less than P, as early as 2006, BD began to try out a short garment production line and achieved good results.

When BD was completed in 2010, sufficient funds raised the clothing product line on the agenda.

In 2013, BD formally launched clothing products, not only in Europe and the United States market recognition, the 24 products entering the Chinese market have also achieved good results.

Drulard said that the success achieved is closely related to the concept of BD.

As a world-famous hardware brand, every employee is a a href= "http://www.91se91.com/pioneer/" outdoor sports /a fan. The users of the equipment think that "clothing is also equipped, just like equipment," and poured a lot of energy into building products.

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< p > success in the European and American markets has mainly benefited from five aspects: one is the strong fashion design team; the two is BD's own corporate culture; the three is to focus on and adhere to outdoor channels; four is a simple style that is in line with the trend of the world; five, the brand meaning is < a href= "http://www.91se91.com/pioneer/" > market recognition < /a >.

BD has its own ascended lineage itself. It has always been a leader and constantly develops revolutionary products. This advantage will also be brought into clothing products.

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< p > Drulard is very optimistic about the Chinese market. Compared with professional hardware equipment, clothing needs more and more opportunities, and will soon bring about sales growth.

In the next one or two years, BD will develop specialized clothing products for the Asian and Chinese market to suit the difference in body size.

The first thing that will be improved will be pants.

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< p > in 2014, BD autumn and winter clothing launched 108 products that tend to climb class. GORE-TEX, Cohaesive, WINDSTOPPER, Primaloft and other technologies were adopted to comply with the minimalist style, and asymmetric design was adopted in many products. The < a href= "http:// www.91se91.com/pioneer/" > brand recognition < < /a > was enhanced.

Among many advanced technologies, Drulard is most satisfied with pressure glue WINDSTOPPER.

This technology has solved the shortcomings of WINDSTOPPER in waterproofing, made it an all-weather product, and maintained good comfort. It can also adapt to the urban and outdoor environment.

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< p > according to the plan, BD will increase the proportion of female products in spring and summer products in 2015, and ski products will be launched in autumn and winter in 2015.

Drulard said that BD will pay more attention to clothing products, but will adhere to the professionalism of products. At least after 2015, it is possible to consider casual clothing products.

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At present, brand sales in 2013 are about $150 million, and they are confident that clothing sales will reach US $250 million in 2017, accounting for 50% of the total brand.

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< p > in terms of channels, BD will insist on outdoor stores. In the past 4 years, Himalaya has always chosen Shenzhen as China's agent, because the two parties have always been consistent in the < a href= "http://www.91se91.com/pioneer/" concept < /a > with the same benchmark: career, not money.

Moreover, Himalaya has been the best international agent in BD for two consecutive years, and has fully demonstrated their strength.

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< p > Drulard is very confident of the prospect of BD.

He once worked as a regional sales manager at The North Face.

Although the difference between them is very large, BD focuses on climbing fields, TNF is better at dress, but from the track of development, Drulard finds a conjunction.

In ten years ago, sales in TNF were about $200 million, and then entered a period of rapid growth. Now, BD's sales volume has reached more than 200000000 dollars. Drulard feels the same passion. He is confident that BD will become the world's "a href=" http://www.91se91.com/pioneer/ "outdoor brand" /a "Pyramid" in 5 years.

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