E-Commerce Has The Greatest Potential In Developing China

< p > according to the latest world E-Commerce Research Report of management consulting company A.T. Kearney, China occupies the leading position in the research of development potential of e-business < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, followed by Japan, the United States, Britain and South Korea.

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< p > the study ranked the global retail e-commerce online retail index from 0 to 100 points, and then listed the countries with the highest ranking.

Kearney has identified the top 30 countries from 186 countries.

The index is a comprehensive assessment of the size of each country's online market, adoption of new technologies, consumer behavior, infrastructure and growth potential. < /p >

There is a huge prospect for e-commerce in the "top 30 countries," P said. "We are at a turning point," said one of the authors of the study.

The most interesting thing she found in the study was that there was almost no entry barrier to anything that was involved in e-commerce.

"For example, in countries such as Russia with less credit cards, e - commerce sites offer cash delivery and delivery, and the company will collect cash after the goods are shipped.

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< p > some undeveloped emerging markets do not need to follow the same learning curve as mature markets, nor do they need to wait for the development of physical stores to sell online again.

She said so.

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< p > research finds that the three E-commerce markets are very significant: the next generation market, mature stable expansion market and digital DNA market.

China, Brazil and Russia are leading the next generation of markets; Australia, Canada, the United States, Scandinavia and Western European countries represent mature and expanding markets; Japan, Korea, Singapore, Hongkong and New Zealand are leading the digital DNA market through the adoption of high technology, advanced infrastructure and innovative online shopping path.

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< p > "consumers in developing countries are rapidly adopting measures similar to those in developed countries," said Mike Moriarty, a co-operative of the Kearney global partnership.

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< p > according to this research, in the past 5 years, online retail sales grew at an average annual compound growth rate of 17%, especially in Latin America (27%) and the Asia Pacific region (25%).

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< p > interestingly, India did not rank among the top 30 because of its low Internet penetration and major infrastructure constraints.

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There are obvious differences between the developing countries and the developed markets. This study analyzes some key factors such as the maturity of consumers, the wisdom and creativity of sellers on the Internet, fierce competition and the type of products purchased. P

"Understanding these key factors will help retailers formulate effective and expanded network strategies."

Ben-Shabat said.

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< p > in addition, the study found that < a href= "http://www.91se91.com/news/index_c.asp" > retail > /a > in developing markets is not too worried about channel integration, but it is concerned about the barriers to online purchase, such as financial, logistic infrastructure and cultural norms.

Overall, the report shows that retailers choose to provide abnormal delivery options to improve the convenience of online shopping.

For example, British grocer Asda tried to collect lockers outside the store, so that online consumers could receive their online orders after they closed the supermarket.

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< p > what is worth mentioning in this study is that, thanks to the improvement of infrastructure, the increase of Internet access in rural areas, the increasing wealth and the purchasing power of customers, China's $6 billion 400 million online retail market will explode to 271 million US dollars in the next 5 years.

China has the largest population in the world (1 billion 360 million), the largest number of Internet users (517 million) and online shoppers (220 million).

Research shows that for online retailers, profits are hard to achieve.

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< p > so the pricing mentality of "competing for a price" is dominant in the competitive market.

Online retailers Taobao and Taobao mall account for about half of China's e-commerce traffic.

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< p > Brazil, an online retail giant, is in a state of continuous development, and its current size is around us $11 billion.

The study found that the market will grow rapidly at a compound annual growth rate of 20% over the next 5 years.

Brazil has 90 million Internet users, 57% of whom are online users, and the country has the largest social base in Latin America.

At present, only 45% of the population is connected to the Internet. With the increase of rural population access network, online sales will rise sharply.

The upcoming 2014 World Cup and 2016 Olympic Games will also promote online retail sales, which is expected to reach US $28 billion in 2017.

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< p > Russia's online business is US $10 billion, and we expect to have a compound annual growth rate of 18% to 18% in the next two years.

Moscow and St Petersburg occupy 75% of Russia's online retail pactions, but with smaller cities gaining access to the Internet, online sales will increase.

Russia's financial infrastructure has hampered its growth in the online market, according to the study.

In China, cash is the main way of payment. Only 1/3 of households use credit cards. Most people are skeptical about the safety of online pactions.

Therefore, most online retailers offer cash delivery options.

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< p > Japan's current online sales volume is US $52 billion.

The country has 100 million Internet users and 75 million online buyers.

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< p > in the next 5 years, the online retail market in Japan will reach US $80 billion.

Lotte and Amazon account for 40% of the market share.

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< p > the United States has the largest online retail market in the world -- US $177 billion.

This figure is expected to double by 2017.

About 250 million Americans use the Internet, 177 million of whom often buy products online.

More than 450 plus retailers account for 70% of sales, of which Amazon (17% of the market share) and eBay (6%) are at the forefront.

The 5 top 10 retailers in the United States come from many fields, namely apple, WAL-MART, Sears, best buy and Messi.

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< p > France's online retail market is US $26 billion, which has 50 million Internet users.

Its market size is expected to reach US $36 billion by 2017.

Many French online purchases believe that online retail is cheap and super value.

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< p > the retail market in the United Kingdom is currently less than a href= "http://www.91se91.com/news/index_cj.asp" > value < /a > US $48 billion, and is expected to grow to US $73 billion by 2017.

The country provides multi-channel retailers and pure online sellers.

Amazon leads the UK's online retail market (16% of the market share), followed by Tesco (9%) and eBay (8%).

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