Creative Design Drives Children's Clothing Industry Upgrading

The second session in mid November "China Zhili" The National Children's wear design competition is officially launched. The competition was co sponsored by the China clothing association, the China Fashion Designers Association and the Wuxing District People's Government of Huzhou City, Zhejiang province. It was hosted by the people's Government of Zhili Town, Wuxing District, Huzhou City, Zhejiang province. It is the only professional children's wear design competition jointly organized by industry associations and joint industrial clusters, highlighting the authority and professionalism of the contest.

Feng Dehu, vice president of China Garment Association, said in an interview with reporters that adhering to the purpose of the last competition, the current competition will further explore and cultivate new designers for children's clothing, so as to inject new vitality into the children's clothing industry, thus promoting the transformation and upgrading of children's clothing industry.

At the same time, we will take the competition as an opportunity to gradually improve the design level and innovation ability of children's wear industry in China.

　　 Designed to inject new vitality into children's clothing industry

According to Feng Dehu analysis, in recent years, the consumption of children's clothing in China has increased by more than two figures, making children's clothing a new growth point in the development of the clothing industry, and becoming the focus of competition in the clothing industry and the new blue ocean. Relevant data show that in 2012, the scale of children's products market in China has exceeded 100 billion yuan, of which children's clothing increased by about 16.7% per year, the largest increase in children's products and the largest share of total market size. When the overall garment industry is sluggish, the children's clothing business of some leisure and sports brands such as Semir and 361 degrees has been reported frequently. Semir's semi annual report shows that the income of children's clothing increased by 23.2% to 895 million yuan over the same period, raising the proportion of total income to 33%. In the same period, children's clothing income of 361 degrees accounted for 10.4% of the group's turnover, which was 7.5% higher than that of last year's total. But we also see that the competitiveness of children's clothing industry is not strong enough, and the children's clothing brands with core competitiveness are still relatively few. The short board that restricts the development of children's clothing industry lies in the design. The main reason is that the number of full-time children's wear designers in China is not large at present, and the overall design level needs to be improved. After 80 and 90, "tide dad" and "tide Mom" demand more and more fashion for children's clothing. Feng Dehu said that if the competition is compared to a bridge, it can be said that it is holding the urgent demand for the upgrading of children's clothing industry. The other end is the pursuit of consumers' yearning for healthy and fashionable children's clothing and the pursuit of good childlike innocence.

Feng Dehu also pointed out that product homogeneity and price war still remain. Children's wear Industry and the dilemma of the development of the entire garment industry. Therefore, advocating original design and upgrading the level of enterprise's creative design will become the driving force for the transformation and upgrading of children's clothing industry. The theme of this contest is "nursery rhymes", which will highlight the original concept. He hopes to promote orderly competition in the industry with the help of big competitions, and establish a good image of children's clothing design with novelty, fashion and quality. It is hoped that the contestants will capture the changing trend of children's clothing design at home and abroad, seek a new combination point between creativity and industry, and make breakthroughs in the innovation of children's wear design, so as to realize the value extension of children's clothing industry in cultural creativity and spiritual connotation.

What is particularly worth mentioning is that as the only professional design competition in China's children's wear industry, since its launch, it has joined hands with Huzhou's Zhili, the largest children's clothing industrial cluster in China, to effectively integrate the competition with the transformation and upgrading needs of industrial clusters and the needs of enterprise development. The combination of authoritative events and the development of industrial clusters is precisely the real collision between design and technology, and the seamless connection between creativity and market. {page_break}

　　 Create a new platform for industry interaction and interaction

Feng Dehu said that the first competition was supported by many professional colleges, and the active participation of the design team, enterprise designers and personal designers received nearly 1200 entries, and 25 entries entered the finals of the competition. And most of the winners of the first contestant's works were made of woven children's clothing enterprises and displayed dynamically at the awards ceremony. This competition will continue this practice. Feng Dehu believes that the process of making garments is also a process for players to cooperate with enterprises and deepen their understanding. It is a process for designers to integrate into enterprises and children's clothing industry, and also creates opportunities for the introduction of design talents in industrial clusters.

This competition will also specially set up awards with regional industrial characteristics -- Zhili local. Designer The evaluation of works can promote the product development of small and medium-sized enterprises in industrial clusters and establish the industry status of regional brands. This means that local designers can participate in the competition outside the contest, and the winning design works will be dynamically displayed in the contest finals. Speaking of the original intention of the award, Feng Dehu said that there are more than 13000 children's clothing manufacturers and related enterprises in Zhili, and many of them are very good designers. Their works may differ from the theme of the contest and the requirements of the competition. At the same time, setting up a platform for local designers to make their works higher and higher will greatly stimulate the enthusiasm of local enterprises, increase the participation and attention of enterprises, and tap the potential of industrial clusters. In addition, the final assessment time does not invite actors to perform the song and dance performances, but also embodies the principle of frugality and effectiveness.

It is reported that the award ceremony will be held in Zhili town of Huzhou in June 1, 2014. The competition jury will be composed of top domestic fashion designers, industry experts and scholars. "In the morning of the contest, a forum will also be held to focus on the hot issues of children's wear industry, analyze the problems existing in the development of the industry and enterprises, explore the correct path to shape the brand, and guide the rapid and healthy development of China's children's wear industry. At that time, famous children's clothing entrepreneurs, designers of fashion design institutes, famous designers of clothing design, and the upstream and downstream enterprises of the industrial chain will be gathered together to express their views and engage in wisdom. Feng Dehu finally said that the competition should be constantly innovating, and it will be effective if it is held for a long time. Through the efforts of industry associations and local governments, the active participation of enterprise brands and designers will strive to turn the competition into a platform for the display of creative trends, explore platforms for design talents, and exchange platforms for industrial interaction.