Children's Clothing Should Be Weighed And Judged In Business Direction.

< p > recent "fourth ten children's wear brand entrepreneur Salon" was held in Guangzhou. Participation in brand has been discussed recently in the children's clothing industry. < /p >
< p > < strong > > a href= "http://www.91se91.com/" > electricity supplier < /a > let enterprises "tangled" < /strong > /p >
< p > during the activities, Cao Zhang, chairman of Shenzhen's "a target=" _blank "href=" http://www.91se91.com/ ">" clothing /a > "limited, talked about two problems that puzzled the development of enterprises: one is how to carry out e-commerce, and the other is the way of multi brands.
< p > Cao Zhang gave an example. During the "double 11" period in 2012, the company's brand brand has been fully prepared, and it is all new and 50 percent off sales. At that time, 1 days sales volume was about 6000000 yuan, but it had a very big impact on offline store sales. Although it has also considered making an online brand independently, this road is obviously very difficult. < /p >
< p > "our original intention is to build famous brand on the line, but we have invested a lot in our business, especially in the early days of operation. Once we do not advertise, the flow of people will be reduced instantly, no customers will accumulate, and the brand will not be accumulated." Luo Jie fan, vice president of Beijing paramount limited liability company, said. < /p >
Ge Weiying, an expert in electricity research for a long time, said: "it is not enough to completely ignore or infatuated with P. But now it will be more and more difficult for enterprises to make an electronic business platform, because the threshold and cost are getting higher and higher. At present, the domestic pure children's clothing business platform has not yet, children's clothing enterprises can consider jointly create a third party children's clothing business platform. < /p >
< p > for e-commerce, Cao Shengkui, the helm of the water boy brand, has his own view: "everyone in the electricity supplier has to do it, but we must do what we can." We must make physical stores well, and products will be sold online. I don't believe that e-commerce can beat the store. Our foreign brand, which is represented by our company, can reach 100 thousand yuan in 1 days in Beijing Xinguang world. < /p >
Xu Bo, general manager of Bala Bara, the leading brand of China's < a href= "http://www.91se91.com/news/index_q.asp" > children's wear industry < /a >, also believes that "domestic stores are facing upgrading and facing changes." P While embracing the electricity supplier, the traditional franchised stores also have a lot of space. Balbara is now implementing the mushroom shop mode to better realize the big store mode, giving consumers better shopping experience and forming adhesion. < /p >
< p > < strong > stable supply chain system < /strong > /p >
< p > in fact, the clothing industry has the characteristics of many varieties, small batch, short cycle, many raw and auxiliary materials, and complex process. These complexity and particularity also reflect the necessity of supply chain management in garment industry. Efficient supply chain management can help garment enterprises to improve customer service level, improve market responsiveness and reduce supply chain costs, so as to gain a competitive advantage of only two of supply chain. < /p >
< p > for the importance of the supply chain, Jiang Mingjie, chairman of Zhejiang's a target= "_blank" href= "http://www.91se91.com/", "dress /a" Co., Ltd., has a deep feeling that there are thousands of factories, but now the employees are decreasing year by year. < /p >
Lin Xiangyang, President of Fujian Bao de Garments Co., Ltd., who had just returned from Sri Lanka, said: "Mamie Marka has also encountered similar situations." P So a few years ago, Mamie Marka and seven wolves built a a target= "_blank" href= "http://www.91se91.com/" in Suzhou, Anhui. The textile industry is now /a, and now the processing plants of the two enterprises have already been put into production. Enterprises must use global thinking to integrate global resources and make global markets. " < /p >
Pu Xinquan, chairman of Huzhou today's Tong Wang garment manufacturing Co., Ltd., said: "since manufacturing can't be lost, we should be an intelligent and modern factory." P This year, the company introduced the cutting system, the efficiency increased by 70%. In addition, through the transformation of the mold, the production efficiency was improved, and the efficiency of the automatic hanging system increased by 30%. < /p >
Wang Zhuo, vice president of China Garment Association, pointed out that after two stages of production factor driving and investment driven, Chinese clothing enterprises should consider how to rely on the design of business models to rethink and judge the "business direction" of enterprises, restructure the supply chain structure of enterprises, balance the supply chain relationship, and maximize the value of the supply chain through synergy effect of P. < /p >
< p > < strong > fine management era < /strong > < /p >
< p > "now the sales situation in the traditional retail sector has obviously slowed down, but the growth rate of children's wear is still higher than the average level of the industry. The future of children's clothing industry still has great room for development." Wang Zhuo said. < /p >
< p > Xu Bo said that if an enterprise wants to grow by 10%, it will be done with regular thinking, making some improvements and doing some optimization. If you have greater vision and vision, you want to achieve two or three times growth, you need subversive thinking. Now is the era of full channel model, which can be achieved through diversified channels to achieve sales growth. "To win the market in the future, first of all, we must focus on the product itself, and the time when we do not pay much attention to research and development can be sold." second concerns about the development of retail terminals. Now UNIQLO has started to sink in China, opening 1000 stores in China to achieve a profit of 100 billion yuan. Xu Bo said. < /p >
< p > Lin Weijian, general manager of Guangzhou Li Guo Garments Co. Ltd., believes that the innovation of the consumption pattern and the integration of cross boundary are the subjects that entrepreneurs must study. How to manage meticulous is the premise for enterprises to keep "a" http://www.91se91.com/news/index_s.asp href= > benign development "/a". < /p >