Diversified Development Of Children'S Products Enterprises Seek Breakthroughs In Building Children'S Wear Market

Under the driving force of the market, the positioning of high-end brands has gradually become the consensus of the baby products industry. P has been playing a new role in product innovation, improving the quality and strengthening the layout of the channels.

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< p > < strong > "two tire economy" or deposit risk < /strong > < /p >

< p > the development potential of children's clothing market, let more investors pay attention to join this sunrise industry.

There are countless brands of children's clothing that rise or exit every year. This also gives us a deep insight into the strong market competitiveness of the industry.

And how much market space will be released in the field of children's wear instead of the "two child" policy? < /p >

< p > Green, vice president of children's wear Chen Guocheng, said that although optimistic people are in the majority, attention should still be paid to risks.

"If it works immediately, it will be too optimistic. The good results will be limited and will not bring" spring "immediately. The competition for children's wear market is still fierce.

In response to this "second child economy", analysts also say that because of the increase in the cost of reproduction, how many people can decide to have a second child is unknown.

Therefore, the "second child economy" as predicted by everyone is not as big as expected.

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The children's clothing market is different from adults' < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" market characteristics, and it will also put forward higher requirements for the enterprise's March. < p > children's clothing "Nuggets hot".

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Cai Mingju, Department Manager of the domestic business department of Quanzhou Jiali children's Articles Co., Ltd., in an interview with the media, also said that opportunities and challenges coexist, P said.

"On the one hand, there are many entrants in the industry, but few have strong market position and have a high reputation. On the other hand, the industry norms are not perfect and the channels of information dissemination are extensive. Once the corporate image is damaged, the development of the whole enterprise is bound to be impaired. At the same time, there are more imitation followers, less self innovators and more homogeneous products. In addition, the size of retailers is bigger and bigger, and the threshold conditions for brands to enter are higher and higher."

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< p > < strong > concern about quality and design < /strong > < /p >

Zhao Zhuang, director of the operation of Dr. P, is confident of the booming children's clothing market. However, he is familiar with the development trend and possible predicament of the whole industry through the rain and wash of children's clothing market.

He clearly sees that in the Chinese children's clothing market, apart from a few famous brands, the industry is flooded with three streams of cheap goods and no brand personality.

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"P >" now, after 85, after 90, has gradually become the main force of children's clothing consumption, their consumption characteristics pay more attention to quality and personality, brand, quality and consumption experience determine the direction of development of the industry.

This requires enterprises to attach importance to brand and quality, and only in this way can they walk steadily and long in the chaotic market.

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< p > quality and design, and Chen Guocheng.

He believes that there are still many uncertainties in the market, and enterprises should do well in internal strength.

"While actively enhancing market share, we need to pay more attention to the internal and expand the internal strength, that is, enhance the strength from the aspects of internal management, staff quality, product quality, design innovation and so on, so as to cater for the market development and actively respond to the problem, so as to build up the brand image and generate the greatest market power and profit under the new profit of the new policy."

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The safety problem of children's clothing exposed to p often brings a great impact to the industry. Comfort and safety become the short board that restricts the development of children's clothing in China.

A good brand of children's clothing will consider children's psychological and physical needs when designing, and constantly meet their parents' requirements for children's clothing.

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< p > children's wear < a target= "_blank" href= "http://www.91se91.com/" > designer /a > Zhao Lan said: "laymen think that children's wear is only a diminished version of adult wear. In fact, it is not so simple, the proportion of children's wear and clothing is different.

There are unique design requirements for waist, neck and cuff, and safety considerations should be considered first in detail design of buttons and zippers.

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< p > keen on animation marketing experience < /p >

< p > when children's clothing entered the brand stage, brand competition began to become intense. The last brand quality, marketing methods and services became the key elements.

In recent years, under the background of increasingly homogeneous market competition, many Quanzhou children's clothing enterprises have cast their brands with individuality, innovated marketing mode, set foot in the field of animation, and sought market breakthroughs.

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< p > in Quanzhou, animation, a newly rising cultural industry, is in the cloud, but it can be rooted in the rich manufacturing soil and grow freely.

The number of children's clothing manufacturers in Quanzhou is very small, and the children's clothing brands such as tick, Zi Yan, big brother, bear 8, Jamie bear and jazz rabbit have been using the animation marketing to enhance their brand influence.

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< p > the promotion of a brand must take account of quality, design and development. However, with the serious homogenization of children's clothing, Wang Yunlian, media manager of Limited by Share Ltd animation, believes that improving brand identification is very important. Therefore, enterprises should pay more attention to building the concept and connotation of brand culture.

Driven by animation marketing, experiential terminals have also become the buzzwords in children's wear enterprises.

Cai Fan, general manager of big brother animation Limited by Share Ltd, said whether it is possible to integrate more life art and brand positive energy into the brand culture is the key to success or failure.

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< p > there are still a lot of animation companies holding the same idea as big brother.

Huang Liangsheng, general manager of Shishi Textile Co., Ltd., "a target=" _blank "href=" http://www.91se91.com/ > textile > /a ", said that through the promotion of animation, the enterprise turned the store into a cultural store directly, not only enriched the products category such as toys, but also greatly enhanced the connotation of the terminal.

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Lin Jinwen, general manager of "P" > a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, believes that "under the influence of the market environment, simplification is no longer able to meet the needs of the market. In terms of the development trend of the future market, brand diversification will be an important measure for development.

Children's clothing industry must find new fields, constantly develop new products, and open up new growth points.

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< p > < strong > breaking through the short board wins the opportunity < /strong > < /p >

< p > children's wear is characterized by short cycle time, many patterns, and large demand. At present, children's wear industry is growing rapidly.

Zhao Zhuang, director of operation of the doctor's house children's products Co., Ltd., said: "it is estimated that 2015 is the baby boom, and the opening of this policy will have some positive impact on the children's clothing industry."

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< p > although the market potential of children's wear is huge, the market of children's wear has not yet formed a complete competition pattern. "China's high-end children's wear industry has not yet formed a strong leading brand, and the market concentration is relatively low. Children's clothing industry has become the last piece of cake in China's clothing industry, and everyone can become the leader of children's wear market."

Prospect Industry Research Institute analysis pointed out.

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< p > the annual report released by the China clothing association said: "in 2013, 2 billion children's clothing markets in China were sold. At present, foreign brands have accounted for half of the country's market. Moreover, 70% of the domestic brands are in a state of no brand and are distributed in three or four line cities."

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< p > facing the tempting cake, the domestic children's wear market has not yet had the brand of absolute leadership. This makes the children's clothing brand of big and small have the opportunity to stand out from it, and more and more enterprises are eager to try it.

The parents' requirements for children's clothing are also getting higher and higher. They should be comfortable, healthy, fashionable, personalized, strong and wear-resistant, which puts forward higher standards for the design and production of children's clothing.

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< p > the statistics released by the group showed that from 2007 to the first half of 2012, there were 38 VC/PE financing cases involving 24 enterprises in China, and the total scale of financing was 3 billion 312 million yuan.

Just because the cake is big does not mean that all participants can get a share. The risk of the industry should not be underestimated.

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