Fu Jie: It'S Not Just Clothes That Sell Their Own Characteristics.

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< p > as a domestic enterprise engaged in women's clothing production, Giovanni has decided to take design creativity as the driving force for enterprises to gain market competitive advantages in recent years because of the difficulties of large inventory of goods, difficulties in capital recovery, production growth and sales decline, and launched the Giovanni fashion creative center in November last year.

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< p > Fu Jie said that in order to fully demonstrate the strength of design and the competitiveness brought by the design, Giovanni not only invested tens of millions of dollars in new product development every year, but also established an expert design studio in Giovanni creative center.

The studio is composed of Giovanni a href= "http://www.91se91.com/pioneer/", "brand design" /a, consultant and French fashion design institute from Italy. They regularly come to the company and Giovanni design and research team to carry out research on international market color trends, fabric creation culture and commodity innovation concept.

With the concerted efforts of all parties, the number of new clothing products put on the market every year by Giovanni has increased by 20% over the same period of last year, reaching as many as 1000. Moreover, these costumes have creatively integrated the colors of international popularity, implicit intelligence and high quality real silk fabrics, highlighting the charming characteristics of target consumers, and thus forming their own unique characteristics in many brands of women's clothing market.

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< p > how does the traditional clothing industry face the ever-changing consumer market in the development of diversified commercial forms? The innovation is < a href= "http://www.91se91.com/pioneer/" > brand business mode < /a >, which is also one of the key factors to enhance the charm of enterprise fashion.

In the light of the practices of many brands, such as multi brand operation, online and offline joint development of the market, the acquisition of high-end commercial center tree brand image, the establishment of flagship store, and the use of the three or four line city market to encircling the central city and so on, Giovanni has taken a new path. It has adopted measures such as compressing production capacity, adding design innovation and < a href= "http://www.91se91.com/pioneer/" > fashion creativity "/a", improving the rhythm of commodity logistics and marketing level, so as to promote the development of the company's fashion.

At present, Giovanni only 1/3 employees are making clothes, and most of the employees are engaged in fashion design innovation, brand marketing and commodity logistics.

Zhang Li, vice president of the China Textile Industry Federation, pointed out in the survey of Giovanni fashion and creative center: integrating innovation idea into the industrial development form and brand service function, Giovanni creative center has promoted the development trend of the urban industry from industrial products to a href= "http://www.91se91.com/pioneer/" and fashion culture < /a > in promoting the traditional clothing industry to release the charm of the times.

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< p > to accurately convey the spirit of brand fashion, Giovanni also set up a brand culture training camp, constantly training staff's brand culture, organizing employees to donate money and goods to disaster areas and hope primary schools, so as to infect dealers and impress consumers.

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< p > Fu Jie said that the sustained growth of China's economy promoted the pformation process of traditional manufacturing industry from manufacturing mode to design creativity, and to create < a href= "http://www.91se91.com/pioneer/" > independent brand < /a > mode.

Fashion creative industry has become the core tool of product and service innovation.

In the increasingly creative driving role today, Giovanni dress is willing to integrate the symbol semantics and aesthetic principles into the industrial development form and brand service function, and make a very useful exploration in creating the diversity of Chinese fashion culture and meeting the changing social consumption demand.

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