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Fu Anna Lin Guo Fang: Looking For The World Perspective

2013/12/18 13:37:00 38

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Art Langfang Psychological Needs Reading Experience Equity Incentive

Sales perfect lifestyle /p >
Lin Guofang, who is pursuing P, is not only dedicated to the design of art products, but also to artistic sales. He is committed to providing consumers with a better taste of < a href= "http://www.91se91.com/pioneer/" > shopping experience < /a >. In fuanna's consumer terminal, he poured a lot of effort and opened the first franchise of the home textile industry, Fuan Anna. Every store was built into an art Langfang, enabling people to wander in a strong artistic atmosphere. Finally, they can not help bringing these artworks home. In this regard, Lin Guofang explained: "we are not selling goods, we sell works of art, selling culture, selling fashionable and valuable things." The experience of fuanna's product agent is that "the catalysis of art makes sales easy." 
The importance of > < a href= "http://www.91se91.com/pioneer/ > > Terminal shopping experience < /a > also makes Lin Guofang aware of the trouble that consumers encounter when shopping in home textiles. Therefore, fuanna has launched a flagship store providing a complete home consumption solution, providing a one-stop shopping environment like a car 4S shop, and providing a complete set of home furnishings such as sofas, carpets, pillows, slippers and so on, besides" bedding "," each flower type can extend a lot of household products ". 
 for consumers, one-stop shopping at flagship stores not only brings convenience, but also furnishing them with an artistic experience of spiritual experience. Many consumers say that the romantic feelings that have been obliterated by the reality of life have returned to the fuanna flagship store. This confirms Lin Guofang's confident prophecy: "we are creating a way of life." 
 to meet the needs of different consumer groups, Lin Guofang also led Fu Anna to create five main brands: "fuanna", "Xin Le Yue", "Wei Sha", "Sheng Hua" and "cool Chi Zhi". He said: "making a brand is also a culture. The style and design agree with the psychological needs of some consumer groups. This consumer group recognizes the product and design of the enterprise, and they will identify with our culture and pursue our products all the time." 
 nowadays, Lin Guofang's art home textile business has already transcended the scope of sleep and has become the construction of modern home culture and life style. In Lin Guo Fang, art is a gesture of life and can be bloomed in the way of home textiles. In the artistic fumigation of Fu Anna's home textiles, consumers are guided to achieve continuous cognitive upgrading of home textile culture. 
 the pursuit of art, "by the way" has won the favour of "a href=" http://www.91se91.com/pioneer/ "and" capital market < /a ". In December 30, 2009, fuanna listed on the Shenzhen Stock Exchange. Lin Guofang said frankly, "rich Anna" all the way to do the listing, like being stripped of a layer of leather, very hard. But to his great satisfaction, fuanna has obtained the treatment of high-tech companies in the evaluation of the listing value, with a price earnings ratio of 46.88 times, ranking the highest in the industry. {page_break} 
 innovating management, condense business people's heart /p >
 in his view, the internal cause of the development of fuanna is the importance of talents. Without good staff, leaders can not carry out good ideas. Enterprises must retain talents and stimulate their enthusiasm for work. The highest "art" is the occupation of the heart. 
Lin Guofang, described by P as the trinity of "home, army and school", is the first place in the family. Employees can always feel that fuanna always has the means to carry out the most artistic activation and concern for "human nature". The company's remuneration level is at a high level in the industry, and guarantees an annual increase of more than 15%. Prices are soaring, and Lin Guofang is the most basic employee. In the past two years, when the year-end bonus was allocated, it was clearly pointed out that the staff should be tilted to make their employees happy and happy. 
 Lin Guofang is the most active learner in fuanna's school. He thinks that reading brings people thought. He often shares < a href= "http://www.91se91.com/pioneer/" > reading experience < /a > in the company's OA system and employees. In fuanna, you can often hear such a question, "have you read the book recommended by Lin?" employees are also willing to share their reading experience with him and pour out their feelings. It has been revealed that the "housing project, thousand sets of plan, happiness No.1", which caused the sensation in the industry, is because an employee recommended the "dwelling" to Lin Guo Fang, which inspired him to create the "artistic homeland" for his employees. 
 in fact, the "housing project" launched by Lin Guo Fang did not start smoothly at the beginning. He learned that after the employees' concerns about borrowing, the mobilization meeting was held to show that the company was determined to help employees solve the housing problem. "When I lie in bed, I often think where my employees sleep", which has touched countless employees' hearts. Luo Zhiling, one of the more than 200 groups of beneficiaries of the first two installment projects, recalled that this sentence has warmed her to the present and dispelled all worries. 
Less than P, fuanna has launched 3 equity incentive plans since its listing, benefiting a total of 638 people, plus the original stock of 109 employees before the listing, and 847 people have become shareholders and incentive targets of the company. Such a large-scale, multi frequency implementation of the "a href=" http://www.91se91.com/pioneer/ "equity incentive" /a "enterprises in China's listed companies is still a minority, we can see that Fu Anna's desire to form a business community with employees. 
People who can imagine for others are never lonely. Because you have a sense of responsibility, so you have more friends, "Lin Guofang said. In fuanna's interior, housing project is a great event to unite people's hearts and enhance the core competitiveness of enterprises. It makes Fuan employees and enterprises become a community of interests, and has a resonance of the soul, so that employees are willing to devote themselves to the enterprise. Because of the thoughtful chairman, fuanna's employees are more innovative and more energetic, and every time they move on the market, they always make the industry brighter.