New Oriental Yu Minhong: 2014 Is My Closing Year.

< p > this puts him in a state of anxiety: Although speech will bring indirect benefits to the "a href=" http://fz.sjfzxm.com/ "New Oriental" /a, it is not his main task after all.

It is his duty to keep the steering wheel in the right direction and let the New Oriental ship shuttle freely in the mobile Internet giant waves.

But in the face of numerous activities, he couldn't wear his face and refuse.

"80% of my speeches were not based on my own initiative. They were all delivered by speeches.

Because it's a friend's invitation, so you can't help but go. If you don't go, your friends will think you're not saving face.

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P, as we all know, Yu Minhong is a very face saving person. He admires those entrepreneurs who go their own way, but he can't do that and he can't learn.

In his mind, losing face is actually losing his face.

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< p > fortunately, despite the fact that he has been involved in miscellaneous affairs, the year of New Oriental has been calm and uneventful. There has been no earthshaking event such as the muddy water attack and the acceptance of SEC investigation in 2012. The problems caused by over expansion last year have also been solved.

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< p > 2012, New Oriental opened more than 200 new schools, and in the previous 19 years, it had opened less than 500 teaching points. The rapid expansion led to a 40% surge in the number of employees.

This makes new Oriental's "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx "operation cost less than /a" and management mode facing severe challenges.

Yu Minhong realized the seriousness of the problem. "From the second half of last year to the first half of last year, New Oriental lost 4 hundred million.

Of course, as a whole, New Oriental is still making money, but if we keep going in this direction, New Oriental will be torn up in 3 years.

Since last November, he has closed down some teaching points, halted the expansion, even if he did not open the teaching point, he also stipulated that the three party data check must be checked by the finance department, the asset management department and the human resources department, so as to ensure the healthy development.

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< p > these measures have yielded results: in July of this year, New Oriental announced its total net revenues of $959 million 900 thousand in the full fiscal year, up 27.4% from the US $753 million 200 thousand in the previous fiscal year.

At the end of October, the new financial year's first quarter financial report released by New Oriental showed that the first quarter revenue was $389 million, an increase of 15.7% over the previous year. Net profit attributable to New Oriental was $127 million, an increase of 28.5% over the same period last year.

New Oriental has already passed the rapids, maintaining the steady growth of ground education, and some of its peers who also expanded in 2012 and New Oriental have closed down or even fled.

Yu Minhong was very satisfied with this, saying that this was the best done by New Oriental last year.

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< p > but in online education, New Oriental is not the best.

In the future blueprint depicted by Yu Minhong, ground education will account for about 60% of the total training and education, and online education will account for 40%.

But online education now accounts for only a little more than 10%.

In the past year, New Oriental is committed to building a three-dimensional learning system.

The so-called three-dimensional learning is the hybrid learning system, which combines ground learning, student management, online learning, assessment, practice, and intelligent tracking.

But the plan is not yet fully designed, and the effect will be at least three or four years later.

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At least until now, the new East's Internet road is stumbling. Yu Minhong acknowledges that the new Internet strategy of the New Oriental is not clear, and to a large extent is crossing the river by feeling the stones. "Because New Oriental has no Internet gene and the way of thinking is traditional, it will inevitably encounter various kinds of thinking and practical obstacles."

In the era of ground education, New Oriental is the overlord who will not let go. In the era of mobile Internet, the lack of Internet gene itself can not afford to rise, and it can only move smoothly.

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< p > Yu Minhong is also lacking enthusiasm in the face of the hot film "China partner", which is based on the New Oriental venture story.

Although he attended the premiere, he did not walk with Wang Qiang and Xu Xiaoping to the red carpet, which made the two business partners unhappy.

Although the Chinese partner is equivalent to giving free advertising to New Oriental, Yu Minhong, who is already famous, is more famous. Now when people introduce him, he often calls him "the prototype of Chinese partner" - but he does not admit that he has stood on the stage for the movie, but he even disagrees with the role that he has been molded as a holly.

"Character personalities and I am totally underground," Cheng Dong Qing is passive from beginning to end. No student listens very passively in class, dismissed by the school is very passive, and entrepreneurship is very passive. Yu Minhong believes that a passive person is impossible to start a business, and the entrepreneur's personality must have a tough side.

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< p > this may explain Yu Minhong's ambivalent attitude towards the Internet. Although he thought of the Internet as "paste thinking" - "half water and half flour, it became paste"; but at the same time, he insisted that the Internet is not only a brand but also a great opportunity for himself and new Oriental. "I invested in Internet companies ten years ago - buying Sina stocks," Yu Minhong laughed.

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< p > although it claims that she is not cold to < a href= "http://www.91se91.com/news/index_f.asp > Chinese partner < /a >, but in November 16th, at the 20th anniversary celebration of the New Oriental Education Group held in the Great Hall of the people, Yu Minhong and Xu Xiaoping and Wang Qiang sang" the story of time "in the" partner of China ".

Three people sing from time to time to look down at the copy of their hands, perhaps not familiar with this song, perhaps the story of time has gone.

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< p > according to Yu Minhong, the 20th anniversary celebration is the only real event of New Oriental.

New Oriental has been busy for six months. Nearly 5000 people have arrived in Beijing from all over the country. Many employees even cried because they didn't get tickets.

The venue for celebrations is in the Great Hall of the people, because most employees may not have access to the Great Hall of the people for a lifetime, which is a reward for them.

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< p > in fact, this is also a dream of Yu Minhong himself.

The Great Hall of the people used to be the temple of his mind. When he was not in Tengda, he made up his mind to make the Great Hall of the people a venue for New Oriental.

In November 16th, he finally stood here, facing the New Oriental staff who came from all over the country to attend the celebration, and delivered a speech entitled "firmly believe in the power of ideals".

A burst of warm applause broke out when he stopped speaking.

"Maybe which venue can accommodate 20th anniversary of the New Oriental, but the meaning here is quite different, because it proves that a humble dream of a humble person can be achieved only by sticking to it.

New Oriental is a great dream for a bunch of humble people.

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< p > at this meeting, < a href= "http://www.91se91.com/news/index_c.asp" > Yu Minhong < /a > also sang two songs, one is "I believe", one is "my future is not a dream", all are inspirational songs.

With "my future is not a dream, I have to work hard every minute."

The song sounded as if the place at the moment was not the solemn and solemn Hall of the people, but the disco of the 80s and 90s of last century. Yu Minhong could not help shaking his hands, twisting his waist and jumping up the disco.

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