Fu Anna Lin Guofang: The Founder Of Successful "Art Home Textiles"

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > Home Textile > /a >, the source of its profit comes from brand value, while brand value comes from the accumulation of product marketing for many years, and the core of the product is design and material design.

In the 20 year, "a href=" http://sjfzxm.com/news/index_x.asp "Lin Guo Fang" /a and his colleagues turned a non designed durable goods industry into a fashion consumer goods market.

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< p > < strong > artistic thinking and business mind. Today's achievement is fuanna < /strong > /p >

< p > competition between enterprises and enterprises, first of all, is the competition between entrepreneurs and entrepreneurs. The thinking of leaders determines the future of an enterprise, especially for fuanna.

Now, fuanna, who has a distinctive "art home textile" label in the public view, is condensing Lin Guofang's untiring pursuit of art for more than ten years.

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< p > Lin Guofang has been very fond of and sensitive to beautiful things since his childhood. After his creation of fuanna in 1994, his soft feelings of art were aroused.

The pursuit of beauty not only promoted him to integrate commerce with art, but also made an artistic home textile enterprise. He also led the traditional home textile industry to the road of art.

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< p > in the home textile industry, Lin Guofang is the first person to put forward the concept of "art home textiles".

He was the first to invite the representative of Chinese original art, Peacock Princess Yang Liping as the image ambassador of "a href=" http://sjfzxm.com/news/index_x.asp "fuanna" /a. His series of "artistic movements" strongly impacted on the previously marginalized home textile industry, which made consumers realize that home textiles is another form of art. The pursuit of home textiles is an artistic attitude towards life; fuanna art home textile is a way for ordinary people to realize their artistic dreams and cultural feelings.

An expert from Luxun Academy of Fine Arts once commented that if film directors were to bring commerce into art, Lin Guofang brought art into business; if film directors were to make artworks into consumer goods, Lin Guofang made consumables into works of art.

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< p > > in order to achieve "a href=" http://sjfzxm.com/news/index_x.asp "home textile art < /a" career, fuanna has embarked on the road of "condensing the source of nature and creating art home textiles", which not only pursues the nature of raw materials, but also tries to build art bridges between nature and products, so that products can be spoken in art.

Lin Guofang, a member of the design department of fuanna, remembers that "we start from cotton and design it as home textiles. This cloth is of value."

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Under the leadership of Lin Guofang, fuanna has been innovating and accumulating thousands of flower types under the guidance of P. It has become one of the largest independent intellectual property companies in the same industry in China.

Liao Bingguang, chairman of Shenzhen Millennium Cci Capital Ltd, sighs with regret: "what is so great about Lin Guofang is that, like Jobs, he has always insisted on being a product director in person, gathering the most luxurious original team in the industry, and forming a differentiated process from original design to production."

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< p > in the most active home textile industry in Nantong, Jiangsu, where many small textile enterprises are in charge, a popular saying is that the most convenient way to plan new products is to wait for the new appearance of fuanna, followed by imitation and duplication.

In the professional art colleges such as Lu Mei, Fu Anna's products even become a demonstration painting in the classroom.

In 2009, the China Textile Industry Association organized an industrial authoritative book, "home textile culture collection" in China, to record the inheritance of 5000 years of home textile culture in China.

Speaking of this matter, Lin Guofang is very proud, because "peers know best, and the recognition of their opponents is the highest affirmation for us."

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The location of "P" > fuanna "< a href=" http://sjfzxm.com/news/index_x.asp > Art Home Textile > /a "originates from the praise of peers, and also derives from the recognition of consumers.

In the market, you can often hear people say, "I can recognize fuanna at a glance, because it has its own art DNA."

Art DNA makes fuanna have a high degree of brand recognition, and also leads the design trend of the whole industry.

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< p > Lin Guofang not only pays attention to the soft quality of artistic design, such as flower pattern design, color hue, collocation style, etc., but also attaches importance to the hard quality of fabric technology, material and so on.

He believes that consumers are smart people, and enterprises can only win their hearts by presenting real good products.

And for consumers' trust, he chooses to repay in good terms.

He said that products are personalities, and home textiles are the products that are most intimate with people. Enterprises should not only have the good quality of products, but also pursue the "good" of their conscience.

In the home textile industry, Lin Guofang also needs to be good in promoting competition. "Do not blindly fight price wars and fight for value wars. Our franchisees must unite and make brand values."

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< p > < strong > art store perfect sales lifestyle < /strong > /p >

Lin Guofang, who is pursuing P, not only focuses on designing art products, but also pays attention to artistic sales. He is committed to providing consumers with a more savor shopping experience.

In fuanna's consumer terminal, he poured a lot of effort and opened the first franchise of the home textile industry, Fuan Anna. Every store was built into an art Langfang, enabling people to wander in a strong artistic atmosphere. Finally, they can not help bringing these artworks home.

In this regard, Lin Guofang explained: "we are not selling goods, we sell works of art, selling culture, selling fashionable and valuable things."

The experience of fuanna's product agent is that "the catalysis of art makes sales easy."

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< p > the importance of terminal shopping experience also makes Lin Guofang aware of the trouble that consumers encounter when shopping in home textiles. Therefore, fuanna has launched a flagship store providing a complete home consumption solution, providing a one-stop shopping environment like a 4S shop, and offering a complete set of home furnishings such as sofas, carpets, pillows, slippers and so on outside the bed. "Every flower type can extend a lot of household products".

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< p > for consumers, one-stop shopping at flagship stores not only brings convenience, but also furnishing them with an artistic experience of spiritual experience.

Many consumers say that the romantic feelings that have been obliterated by the reality of life have returned to the fuanna flagship store.

This confirms Lin Guofang's confident prophecy: "we are creating a way of life."

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< p > to meet the needs of different consumer groups, Lin Guofang also led Fu Anna to create five main brands: "fuanna", "Xin Le Yue", "Wei Sha", "Sheng Hua" and "cool Chi Zhi".

He said: "making a brand is also a culture. The style and design agree with the psychological needs of some consumer groups. This consumer group recognizes the product and design of the enterprise, and they will identify with our culture and pursue our products all the time."

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< p > nowadays, Lin Guofang's art home textile business has already pcended the scope of sleep and has become the construction of modern home culture and life style.

In Lin Guo Fang, art is a gesture of life and can be bloomed in the way of home textiles. In the artistic fumigation of Fu Anna's home textiles, consumers are guided to achieve continuous cognitive upgrading of home textile culture.

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< p > the pursuit of art, "by the way" has won the favor of the capital market for fuanna.

In December 30, 2009, fuanna listed on the Shenzhen Stock Exchange.

Lin Guofang said frankly, "rich Anna" all the way to do the listing, like being stripped of a layer of leather, very hard.

But to his great satisfaction, fuanna has obtained the treatment of high-tech companies in the evaluation of the listing value, with a price earnings ratio of 46.88 times, ranking the highest in the industry.

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< p > < strong > from the world to see China, to create "artistic children" < a href= "http://sjfzxm.com/news/index_x.asp" > home textile brand < /a > /strong > /p >

< p > Lin Guofang understands that to make a home textile enterprise with artistic temperament is by no means simply painting on "a href=" http://sjfzxm.com/news/index_x.asp "> cloth < /a >.

He believes that the art home textile has three supporting surfaces: personalization, fashion and branding.

How can Fu demonstrate these three characteristics and make Chinese own home textile brand? < /p >

< p > Lin Guofang put his eyes on the world to explore.

During many visits in Europe, he saw the mature mode of Commerce plus art, and finally laid the foundation stone of Chinese art style in Chinese culture: "only by absorbing nutrients from Chinese traditional culture, highlighting Chinese elements and integrating the international trend, can Chinese home textiles form a distinct concept and design style and enhance the competitiveness of the whole industry."

This is quite different from some companies keen to sell Western cultural products.

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< p > the cooperation with Italy design company < a href= "http://sjfzxm.com/news/index_x.asp" > Concept style < /a > is a way to practice the fusion of the world trend and Chinese elements. At present, Lin Guofang has handed over the brand of the visa to the other side, and has designed the two season product in one year.

"We are actually looking for a world perspective to explore Chinese culture in the eyes of the world, and learn how they use and refine cultural materials to create artistic products."

In the future, Lin Guofang also plans to attract designers around the world.

The vision of internationalization will make fuanna closer to the international brand.

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