E-Commerce Integration Boosts Mobile Shopping Wave

< p > the mobile terminal will replace the PC terminal as the "main screen" for users to contact the electric business enterprises. It is already one of the recognized trends in the industry.

Data show that last year, China Mobile e-commerce market scale reached 96 billion 500 million yuan, an increase of 135% over the same period. With the growth of plate growth this year, although the slowdown has slowed down, the growth rate of mobile business is still far higher than that of the entire B2C field.

Business enterprises rushed through 2013, leaving too much talk and leaving the same number of queries.

After several years of barbaric growth and capital winter, the changes brought to the electricity supplier enterprises in 2013 lie in the exploration and persistence of the new mode.

Under the choice of the market, the electric business enterprises are heading for different fork roads, looking for the survival space and the way of making money.

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< p > Taobao and < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > Tmall < /a > 35 billion yuan sales volume, so that the eldest brother Alibaba has a firm foothold; Jingdong has pushed the POP platform to let everyone see the profit hope; Suning not only brings the business to the cloud, but also plays a fund, starts the finance, and will open the bank; Tencent carries WeChat's sharp weapon to enter the emerging market of mobile shopping.

The choice of the giants to the left and to the right makes new changes in the pattern of the electricity supplier industry after a year's precipitation.

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< p > < strong > status quo < /strong > < /p >

< p > < strong > keyword 1 "burn money" diversity < /strong > < /p >

< p > this year, there is still no slowdown in the scale and speed of "burning money".

Unlike previous years, the price war and the spokesperson are different. This year, the electricity supplier has changed the way to burn money: subway body, TV advertisement, film and television implantation, program name.

In the CCTV advertising bid only, Tmall and Jingdong are very rich. In the view of the people in the industry, the crazy promotion of e-commerce has made more consumers more aware of the enterprises, and also made traditional business practitioners see the momentum, creativity and financial strength of e-commerce.

This shows that in recent years the momentum of e-commerce development is strong, not only has the strength of large advertising, but also is very optimistic about the future of the market prospects.

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< p > however, for the enterprise management, such a large volume of market input is also a great test.

From group buying to brand, there are many enterprises that die by burning blindly.

Under the double pressure of price war and advertising war, enterprises may take advantage of the media bonus of the electricity supplier industry to fly up to the sky, and they may also encounter heavy financial difficulties because they are overwhelmed.

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< p > < strong > key words 2 capital integration < /strong > < /p >

< p > with the success of Lanting Pavilion gathering in the New York Stock Exchange as a "black horse", the stock market will usher in a listing window in the middle of this year.

Lanting Pavilion's collection of potential, 58 cities, where to go net, easy car network, and 500 lottery net have been listed this year, the total financing amount exceeds 700 million US dollars.

In addition to listing, various financing, mergers and acquisitions and equity participation events are frequent, making this year the capital operation of e-commerce enterprises.

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< p > in these cases of acquisition and capital injection, we can not only see which industries are concerned about by enterprises, but also see what the major business groups want to do.

Jingdong invested in the food fair in September this year, aiming to test the water a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > O2O < /a > to enhance the local life service business; Suning successfully acquired PPTV after buying the red kid in October this year, TV interactive shopping has become the next exploration mode of Suning cloud merchants; Alibaba has been investing frequently in the capital business, successively investing in shrimp net, Union League, High German software, Sina micro-blog, etc., the main directions include social networking, mobile data and O2O.

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< p > after the silence for some time, the financing boom once again pushed the electricity supplier industry to the cusp, but it also made the originally very impetuous electronic business field more restless.

According to the insiders, under such a capital environment and business environment, the most important thing for an enterprise is not to follow blindly, to stick to the original intention of starting a business, not to be exited by investors, and the founding team hopes to take the wrong way of making a profit by "listing and selling".

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< p > < strong > key words 3 legislation < /strong > < /p >

< p > although the business of e-commerce has existed for a long time, so far it is still in the initial stage of "fish farming".

Immature market conditions and changeable market environment also need the spontaneous cultivation of enterprises and consumers.

However, after many industry experts and experts put forward the electricity supplier legislation, the electronic commerce law, which was submitted for consideration by the finance and Economic Commission of the National People's Congress, finally became a legislative item for the first time in October this year.

Although no timetable is yet to be worked out, in the official interpretation, the two category of legislative items is a legislative item that needs to be urgently worked and when the conditions are ripe.

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At present, there is no complete electronic commerce law in China. Only when a variety of laws involve e-commerce, some parts of P are mentioned.

Now the newly revised consumer protection law has regulated the issue of online shopping replacement.

Although the "electronic signature law" has been promulgated, there is a blank in the development framework of the policy electronic commerce, which also causes the long management problem of "Kowloon water harnessing".

As an obvious cross industry, the main government departments related to the development of the e-commerce industry include the Ministry of Commerce, the Ministry of industry and commerce, the State Administration for Industry and commerce, the national development and Reform Commission and the State Administration of taxation.

Such a management structure not only leads to the overlap of supervision but also creates a vacuum zone of supervision.

Waste of resources, at the same time, there is no ability to plan e-commerce credit system from a global perspective.

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< p > at present, the norms of electric business enterprises are basically based on local regulations promulgated by provinces and cities on standardizing the development of e-commerce.

According to the insiders, the promulgation and implementation of these local laws and regulations also provide a reference for the legislation of e-commerce in the whole country.

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< p > < strong > trend > /strong > < /p >.

< p > < strong > keyword 1 mobile terminal < /strong > /p >

< p > the mobile terminal will replace the PC terminal as the "main screen" for users to contact the electric business enterprises. It is already one of the recognized trends in the industry.

Data show that last year, China Mobile e-commerce market scale reached 96 billion 500 million yuan, an increase of 135% over the same period. With the growth of plate growth this year, although the slowdown has slowed down, the growth rate of mobile business is still far higher than that of the entire B2C field.

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< p > Tmall, Jingdong, Yi Xun and other mainstream B2C website information shows that the current mobile end paction volume or order volume accounts for the overall proportion of the website between 20%-30%. At the same time, public comment and some other O2O businesses with close relationship with the offline businesses have already surpassed the PC end.

Insiders admitted that getting the tickets of the mobile Internet has become the task that all major electric providers are trying to accomplish, and WeChat is still doing well.

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< p > in August of this year, the WeChat version appeared in the 5 version of WeChat, and then the selected products and WeChat mall were launched on line to launch the mobile B2C business, which provided broader imagination for the mobile Internet.

However, there is a view that compared with Alibaba and Jingdong, which have strong electricity supplier genes, Tencent, which has social connections, has not yet discovered the biggest commercial value of WeChat in the B2C field.

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< p > < strong > keyword 2 stop loss < /strong > < /p >

< p > this year, B2C enterprises, which are self-employed, once again threw out the concept of "platform" and threw it more loudly.

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Liu Qiangdong P said at Jingdong partners conference that the open platform is the key to decide whether Jingdong will survive or die. Then, Suning will expand its third party businesses including entity stores and time-honored brands in the form of "three exemption".

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The reason why P is platform is obvious. Among them, the platform can help the electricity supplier to make profits. It is regarded as the most important point.

Public information shows that, in the case of self operated e-commerce, it is difficult to extricate itself from the loss. At the same time, 100% rely on the open platform to attract sellers to Taobao C2C shop, and Alibaba to open B2C flagship store, Tmall has earned a lot of money, almost becoming the only a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" in the electricity supplier industry.

At present, data research shows that the open platform has raised the gross margin of Jingdong by 0.5 percentage points, because the open platform is a commission mode with marginal cost very low.

In addition, logistics and other services are also one of the profit points of platform businesses.

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Less than P, Suning and Jingdong have said that although the price of logistics services provided by the platform is lower than the market price, it can still bring profits to enterprises.

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< p > < strong > key words 3 fusion < /strong > < /p >

P this year, the innovation of the electricity supplier mode is still flourishing. Meanwhile, the new mode is constantly emerging. Meanwhile, the convergence of the mode between the electricity supplier and the traditional business super, retail and catering enterprises is also accelerating.

This includes group buying enterprises, public comment and other companies for a long time in the traditional enterprise marketing and drainage market cultivation, including Tencent, Ali, Jingdong, Suning and other giants to build platforms, hoping to fundamentally pform the traditional enterprise system and thinking.

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< p > several cases have been quite successful in the collision and integration of new and old models.

For example, McDonald's and WeChat cooperate to launch a micro life membership card of 3 yuan, for example, Taiyuan Tang Long convenience store in Taiyuan, Shanxi, to build a "online hypermarket"; for example, < a href= "http://www.91se91.com/" > Metersbonwe < /a > and other enterprises and micro cooperation, hoping to achieve "online ordering, offline Royalty".

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< p > it is gratifying to note that the innovation of e-commerce has forced the pformation and reform of traditional retail.

Now, there are more and more traditional retailers interested in information technology pformation, and even some traditional enterprises hope to actively cater for the promotion nodes of e-commerce, supplement the short board of e-commerce with experiential formats, and highlight their own advantages.

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