Xinshen Group: Stepping Into Accelerated Growth Period

Xinshen Group Co., Ltd. is a well-known company specializing in R & D, production and sale of linen yarn and linen.

The company's products are highly recognized by customers at home and abroad, and are widely used in clothing, home textiles and industrial textiles.

For a long time, it has established excellent cooperation with famous international brands such as Zara, H&M, C&A, Nautica, Liz Claiborne, Perry Ellis, JackJonse and Target.

Borrowing the international advanced design and management concept, strict internal management system, and create flax brand with independent intellectual property rights.

In 2005, the advanced design concept of Italy was introduced, and the new linen fabric was introduced, and the whole process of textile fabric design, weaving, dyeing and finishing was carried out.

In this way, the style and quality of Xinshen linen fabric have advanced international level, and it can be said that the imported fabric is localized.

Since its establishment, Xinshen group has always followed the R & D innovation strategy of "developing new materials, new technologies and new processes to reduce costs", and promoting sustainable development of enterprises with R & D innovation. Guided by market demand, it has actively developed new products that meet the laws of technological development and customer needs, and continues to expand downstream to increase profit growth points, thus forming a steady and progressive development of circular economy.

In recent years, the company has formed.

Linen and linen garments are the three leading products of the business structure.

Under the development trend of "green, environmental protection and low carbon", the company gradually added home textiles and industrial use on the basis of its original business.

And other new businesses, and actively enhance the overall profitability of the company.

At present, the company relies on independent research and development already has 148 patents, including 2 invention patents, 6 utility model patents, and 140 design patents.

The flax functional fabric technology developed by the company and Donghua University is at the international advanced level.

In 2010, faced with the adverse situation such as price increase of flax raw materials, increase of labor cost, appreciation of RMB, power failure, and so on, Xinshen group strengthened its management, excavated the advantages of enterprises, integrated resources and defined division of labor, and took effective measures from production, sales and finance to reduce waste, reduce expenses, increase efficiency, change passivity into initiative and complete orders in the overall coordination.

In 2011, Xinshen group plans to add linen yarn production line to 2000 tons of flax yarn. The project will increase the size of the company's assets, optimize the product structure, improve the production capacity of flax yarn and enhance the market competitiveness after the completion and operation of the company's main business. The completion and completion of the project will enrich the width and depth of the existing product line and increase the added value of the product, laying the most solid foundation for the company to enter the high-end linen and expand the market share.