Springs Seize Market Opportunities For Children's Wear

< p > compared with the situation of many brands and stores in the domestic fashion market, the children's clothing market in the past was lonely, and the attention was far less than that.

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< p > however, in recent years, the scale of children's wear market in China has been growing by more than 20%. Many adult a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises turn into children's clothing, and famous adult wear brands at home and abroad have also launched children's wear.

Recently, the release of the "two child" policy has given the children's clothing industry a shot in the arm.

As one of the three national children's wear bases, Quanzhou has such a soil.

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< p > there is no doubt that this year is a more intense competition for children's products enterprises. The development of local children's enterprises in Quanzhou has also played their leading role.

Such brands as tick tick and cute dog pay more attention to intensive farming terminal and enhance the profitability of single store. Jamie bear, clumsy rat, card Dudu, big thumb, little play leather, Kasiron are committed to animation marketing and create an independent cartoon brand......

Regardless of the way, everyone's goals are consistent, that is, to seize the commanding heights of the industry.

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Under the new situation, P puts forward higher standards for the design and production of children's garments.

In the face of red market opportunities, local enterprises have chosen to treat them calmly, have the methods, steps, and steadily advance steadily instead of blindly expanding.

It is not yet known which enterprise can adapt to the high standards and strict requirements and win the children's clothing competition.

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< p > < strong > investment customers aiming at children's market < /strong > /p >

< p > experts predict that the development of baby industry will be speeded up in the next few years, especially for the category and brand of the high-end consumption power, the cake will be bigger than /p.

< p > children's wear market has great potential for development and has become a new force for many garment enterprises.

A few days ago, the decision of the Central Committee of the Communist Party of China on a number of major issues in deepening the reform announced that the "two child" policy was loosened, which brought new opportunities for the development of children's clothing industry. The clothing brand at home and abroad accelerated in the layout of children's wear market.

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< p > some experts predict that the development of baby industry will be speeded up in the next few years, especially for the category and brand of high-end consumption.

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< p > < strong > feast not to be missed > /strong > /p >

< p > November 15th, the CPC Central Committee's decision on a number of major issues in deepening the reform was released. It refers to "adhering to the basic national policy of family planning, and implementing the policy that one side is the only child's couple who can have two children".

Some people in the industry predict that in the next few years, with the continuous growth of Chinese children's population, infants and young children will continue to maintain a strong momentum of development in the "a target=" _blank "href=" http://www.91se91.com/ "dress > /a" market.

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< p > "look forward to the boost of the second child new deal to the children's market, because the necessary consumption of the increase in the number of consumer groups is already a growth force for children's industry to be reckoned with."

Zhao Zhuang, director general of the doctor House Children's products Co. Ltd.

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< p > in recent years, China's children's consumer goods market has increased significantly.

In the 2013-2018 years, China's high-end children's clothing industry production and sales demand and investment forecast analysis report pointed out that in 2012, the scale of children's consumer goods market reached 291 billion 100 million yuan.

The "2012-2015 children's wear industry report" released by the National Bureau of statistics also shows that the annual output growth rate of children's clothing industry can reach 25% to 30%. It is estimated that by 2015, the market volume of Chinese infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan.

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< p > although it is difficult to accurately calculate the "feast" brought about by the new birth policy, it can be roughly estimated.

Recently, according to a media survey, according to a survey conducted by the Shanghai Academy of Social Sciences in 2005, the cost of a child from birth to university is 480 thousand yuan, including food, education, health care and so on.

If this figure is used as a baseline, if the birth rate of 8 million new births is increased from 2015 to 2019, the industry bonus of nearly 4 trillion yuan will be derived in the next 15 years, -20. "

It is noteworthy that these costs continue to increase over the years, and the figures may still be a conservative estimate.

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< p > industry analysts believe that the reason why the major clothing brands have bet on children's clothing, "big market, high profits, competition pattern has not yet been finalized" is the main reason.

"Particularly good, high-end children and children's wear brands, because the" second child "policy, most of the benefit is the urban elite population, less impact on the rural population, so it is more conducive to the development of high-end brands.

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< p > < strong > clothing enterprises compete for children's clothing business < /strong > < /p >

Loosening the policy of "P alone" has brought new opportunities for children's wear industry. The clothing brand at home and abroad has accelerated the layout of children's wear market.

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< p > Semir clothing children's clothing business person in charge said in an interview with the media that the company's release of the second child policy had long been expected.

"Semir clothing will put children's clothing business in the company's more important strategic level, and children's clothing business will continue to increase investment in the future.

It did not provide a specific quantitative increase in input resources, but said it would increase investment in product line development, retail strategy and online business. "

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< p > in addition, Anta's children's clothing store has entered a rapid development period. In 2009, there were only 228 children's sporting goods stores, and the number of Chinese newspapers in 2013 reached 811.

XTEP, according to its plan, will have about 300 retail outlets in two or three or four tier cities by 2014, which is nearly double that of the company in the first half of the year, about 150 retail outlets.

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< p > as an enterprise devoted to the cause of children and closely related to children's consumption, this is not only an opportunity for the development of many children's clothing enterprises, but also a great challenge.

Wang Yunlian, media manager of big brother animation Limited by Share Ltd, said that big brother also has new expectations. "The industry scale will grow with the advent of the policy. The total number of direct and franchise stores in the country is expected to reach 1000 in 3 years, and the annual sales will reach 8-10 billion yuan."

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< p > in fact, the industry system of thumb has started a year ago, and now it has begun to create a one-stop consumer animation theme MALL, also known as the big brother family life Museum.

The life hall is a comprehensive format of entertainment, shopping and experience.

The children's anime theme MALL product will be able to cover the 0-14 year old baby market.

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< p > in the interview, many enterprises have indicated that they had already released the second child policy and had already launched relevant strategies to increase children's clothing business.

Metersbonwe, seven wolves, Bosideng, Lining and 31st degree brand also concentrated in the field of < a href= "http://www.91se91.com/news/index_s.asp" > children's wear > /a >.

In addition, overseas enterprises including H&M, Zara, Muji, Uniqlo and so on have set up children's special area or children's clothing store. Gucci, Dior and so on also set up venues in the flagship store, set up collection stores or independent stores, and the layout of children's wear retail network has obviously accelerated.

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