Garment Wholesale Market Opens Up New Road To Profitability

"Double eleven", "double 12" and other online shopping Carnival are hot, so that many professional markets are also unable to withstand the temptation of the rapidly developing electricity supplier. They are looking for goods, sellers, wholesale and retail online, opening up a new road to profitability. clothing Wholesale market is one of them.

　　 Online market Rapid development

"Half price of some clothing", "give back to old customers, buy one get one", "double two Carnival", although in Guangzhou one horse clothing wholesale square, "the gate of one gate" was stationed in Tmall mall at the end of this year to open flagship store, but its network marketing has been used as well as the old electricity supplier.

The responsible person in the clothing market also said that this year's newly launched B2C website -- clothing network has achieved good results in promotional activities such as "18 yuan spike kill", "fully reduced delivery" and "limited time discounts" in the "double eleven".

It is reported that there are mainly two ways for the wholesale clothing market to enter the electricity supplier: the first is to set up a self trading e-commerce platform, such as white horse clothing network, red cotton red net, one horse online shopping mall, etc., and the other way is to use the third party trading platform, such as Taobao network, pat net and other trading platforms.

According to Guangdong clothing Clothes & Accessories Recently released by Industry Association Findings Show: in the first half of this year, Guangdong's 4641 largest Spin In garment enterprises, there were 975 losses, and the loss rate was 21%. Long Changwei, President of clothing networking, has also analyzed that clothing wholesale has a fatal disadvantage, that is, the price is much higher than that of the clothing network wholesale, which is related to the utilities and rental fees paid by wholesalers. People in the industry even dare to predict that under the heavy pressure of the market, the wholesale market of traditional clothing may disappear, and the War online is the only way for the industry.

　　 Opportunities and challenges coexist

Cao Lei, director of the China Electronic Commerce Research Center, told reporters that like clothing network and some Taobao clothing shops, they are actually a copy of the offline shop, which is sold by "mixed batch", that is, wholesale and retail. "Online sales do have a certain impact on offline sales. However, through the investigation of the Yiwu commodity wholesale market, we found that the total turnover of commodities is actually increasing. Therefore, if the way is right, the wholesale clothing market will expand to the electricity supplier, which can be regarded as an effective sales strategy.

Cao Lei said, generally speaking, the clothing wholesale market to enter the electricity supplier is to achieve two purposes: first, to promote new products such as sub brands and expand sales; the two is to facilitate merchants to clear up the goods and provide C2B mode booking services. "The seasonality of fashion products, the rapid development of fashion, and the increasing pursuit of individuality of modern people, obviously C2B mode can meet the needs of consumers on the vast majority of online, and also allow manufacturers to try to avoid the huge losses caused by unsalable goods and backlog."

But for now, clothing wholesale online promotion still exists. Limitations This is most evident in the type of clothing. "Online sales of fur have not been able to do so. The wholesale sale of clothing is mainly based on the casual clothing of the price, which involves a mutual trust between buyers and sellers. Cao Lei said.

In addition, from the perspective of the manufacturers themselves, the size of the factory and the strong capital chain are also important factors affecting the online promotion of manufacturers. Insiders pointed out that Internet publicity focuses not only on speed but also on sustainability, which requires strong funds as backing. Small factories often have to struggle and even quit in the increasingly fierce competition of online clothing wholesale market because of insufficient funds.