• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Why Should Spring Clothes Be Put On The Shelves Earlier?

    2013/12/19 15:05:00 24

    PromotionSales CyclePricing Strategy

    This weekend came to the winter solstice in the 24 solar terms, and another cold air was coming. Why did the winter clothes in the shopping mall already be on sale? Now selling spring clothes! Who will buy?! Why do shopping malls sell? clothing Not even in season, or even months ahead of schedule?


    Let's go in three directions. pricing strategy Sales cycle, promotion strategy - understand why clothing products have to be listed in advance.


      1. pricing strategy


    Shopping malls clothes It's expensive. Why? Because clothing prices in the mall follow the skimming strategy.


    Skimming pricing (market-skimming pricing), also known as the high price method, is about to set the price of the product higher. As early as possible in the early stage of product life, before competitors develop similar products, they will recover the investment as soon as possible and achieve considerable profits. After new products enter the mature period, they can have larger room for price adjustment. They can not only keep the competitiveness of products through gradual price cuts, but also attract potential demand from the existing target market, and even win the low income class and customers who are more sensitive to the price.


      2. sales cycle


    Product sales cycle can be divided into guidance period, growth stage, maturity stage and recession stage. No one knows which style will be sold. The unknown of the market needs to be tested by experiments.


    The guidance period takes time, that is, two aspects. One is to test customers' interest in the product; the other is to increase production capacity during the peak season. Generally speaking, the guidance period takes a month. During this month, the product will be displayed on the main display, the main push will be invited, the VIP customers will be appraise, listen to the opinions of customers and salesmen, the company's backstage data analyst will also gather all kinds of sales data, and carry out a series of analysis, such as year-on-year, annulus, competition and so on. Of course, the competing products will also be on sale. Designer Competition products will also be used to compare the advantages and disadvantages of this quarter's product development. After the guidance period, it is found that products can enter the growing period and decide whether to increase the order. For the products with poor market repercussions, we should consider whether to prepare for the clearance.


      3. promotion strategy


    Many people think that only the end of the season sale is. Promotion In fact, promotions have already started on the first day of product launch.


    Since pricing is a skimming strategy, promotions also start with fat VIP customers. When the major brands of VIP enter the clothing season, they will receive many invitations, most of which are new products listed, and then cover some preferential discounts.


    Why do we have to cover up? Do we need to cover up half off or brand? That is to say, when the new clothes appear on the market, they will be discounted through membership card and so on. Membership cards will be discounted less. They will enjoy the discount according to the card and get the points. The discount is small, and the integral is a big discount.


    As a result, businesses do not sell new products in season suitable for wearing, usually 6 to 12 weeks in advance.

    • Related reading

    Outdoor Clothing Should Be Layered And Warmer.

    market research
    |
    2013/12/19 15:00:00
    41

    Atypical Death Of Menswear Online Shopping Mall

    market research
    |
    2013/12/18 14:09:00
    38

    Luxury Consumption Is The Worst In 13 Years.

    market research
    |
    2013/12/18 13:14:00
    13

    Inventory Of 2013 E-Commerce Promotion Strategy

    market research
    |
    2013/12/17 15:42:00
    29

    ZARA, A Fast Fashion Brand, Can Launch A Successful Fashion Of 12000 Fashions In One Year.

    market research
    |
    2013/12/17 13:09:00
    50
    Read the next article

    Sammul Chan, A Beacon Beauty, Deduces The Charming Temperament Of Duan Tang, A Lover And Lover.

    Recently, the beacon beauty has been broadcast in the big TV stations, and Sammul Chan and Shu Chang have been in the troubled times. The beacon beauty tells the emotional entanglement between the royal family "Tong Yu Wan" and the son of the new industrialist "Du Yun Tang" in the 20s of last century. Sammul Chan's interpretation of "Du Yun Tang" is unforgettable. And the fashion clothes in the play are the most revealing of Sammul Chan's mature male charm.

    主站蜘蛛池模板: 日韩亚洲欧美一区| 精品久久久久久无码国产| 日产乱码卡1卡2卡三免费| 国产69精品久久久久777| 一级人做人爰a全过程免费视频| 男女一边摸一边做爽爽毛片| 国产高清一级毛片在线不卡| 亚洲av综合色区无码专区桃色| 韩国男男腐啪GV肉视频| 成人午夜性影院视频| 亚洲视频免费在线看| 天天影视综合网| 无码福利一区二区三区| 你是我的城池营垒免费观看完整版 | 久久人人爽人人爽人人片dvd| 色九月亚洲综合网| 天天狠天天透天干天天怕∴| 亚洲国产精品成人久久| 风间由美一区二区播放合集| 尹人香蕉久久99天天| 亚洲欧美日韩精品久久奇米色影视| 免费在线观看视频网站| 成人欧美一区二区三区黑人3p | 中文字幕精品久久久久人妻| 真人无码作爱免费视频| 欧美国产在线观看| 国产乱子伦视频在线观看| 一级做a爰片欧美一区| 欧美成人午夜做受视频| 国产国语对白一级毛片| youjizzcom最新中国| 欧美午夜一区二区福利视频| 国产丰满老熟女重口对白| 99精品久久久中文字幕| 最新69堂国产成人精品视频| 六月婷婷综合激情| 动漫成年美女黄漫网站国产| 成年美女黄网站色大免费视频| 亚洲欧美色一区二区三区| 门国产乱子视频观看| 夜月高清免费在线观看|