ZARA, A Fast Fashion Brand, Can Launch A Successful Fashion Of 12000 Fashions In One Year.

< p > global famous "a href=" http://sjfzxm.com/news/index_s.asp "fast fashion brand" /a "ZARA" in the shortest 3 days can launch a new product, one year can launch 12000 "a href=" http://sjfzxm.com/news/index_s.asp "fashion" /a ".

Why can ZARA predict the preferences of consumers? In the < a href= "http://sjfzxm.com/news/index_s.asp" > Huazhong University of Science and Technology 2013 EMBA annual meeting /a >, IBM a partners href= http://sjfzxm.com/news/index_s.asp http://sjfzxm.com/news/index_s.asp, the IBM Global China business consulting department partner, will help you understand the secret of success. Now let's look at the details of the world clothing shoe and hat net.

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< p > as the decision-maker of the enterprise, what are the chief executives of the world thinking about and how they should pform? Yesterday, in 2013, Huazhong University of Science and Technology, "a href=" http://sjfzxm.com/news/index_s.asp "EMBA annual meeting < /a", Ye Guohui, the partner of IBM Global China Enterprise Consulting Department, came to Han to interpret < a href= "http://sjfzxm.com/news/index_s.asp" > 2013 global chief executive Research Report < < > >, providing reference for Hubei executives.

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< p > the report comes from face-to-face interviews with 4183 top executives in 20 industries in 70 countries.

The report points out that chief executives need to shift to the direction of interactive customer experience, and the emerging technologies represented by social commerce, mobile computing, big data analysis and < a href= "http://sjfzxm.com/news/index_s.asp" > cloud computing < /a > will become the most important force to achieve this pformation.

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< p > as a world-renowned fast fashion brand, < a href= "http://sjfzxm.com/news/index_s.asp" > ZARA < /a > in the shortest 3 days, a new product can be launched, and 12000 fashions can be launched in one year.

Why can ZARA predict consumers' preferences? Originally, ZARA has recorded the sales prices, departments, time periods, customers and other data of each item sold through the global information network, and has summed up the customer's consumer preferences through automated process analysis as the production decision of future products.

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< p > to this, Ye Guohui said that customers who can instantly share with the rest of the world through social networks have more and more initiative and voice.

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< p > however, Hubei enterprises are still somewhat weak in how to excavate information value.

The head of a textile enterprise said that he knew little about customer's consumption data and was still in the stage of artificial statistics. For the next season's fashion trend and consumer's preference, it was "feeling".

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< p > for this reason, the general manager of IBM central China, < a href= "http://sjfzxm.com/news/index_s.asp > > Xin Xin < /a >, said that Hubei enterprises have great potential in using big data.

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