"Double 12" Online Shopping Myth Is Difficult To Renew

In December 12th, a bland ordinary day was pushed onto another altar of "universal online shopping Carnival". Taobao, Jingdong, Tencent and other electricity providers jointly launched a new round of sales promotion. However, in the face of all kinds of new tricks of promotion, this year's "double 12", despite the enthusiasm of the electricity supplier, more netizens impulse no longer, online shopping myth seems to be difficult to continue.

" Double 12 Sales promotion is full of tricks.

"Double 11" brings the shopping craze remaining, and the "double 12" is hot. Since December, many electric providers have launched activities to "double 12", trying to attract users to their own platform consumption. Taobao launched the "1212 year-end ceremony", suning.com has "to buy in advance for love", Yi Xun network launched the "double 12" special privileges, Gome online called "night total benefits", Jingdong praised the "1212 Thanksgiving big benefits."

Taobao network Promotion This is a very interesting "red envelope" campaign. There are 3 ways to get red packet seeds: spend 1 yuan to exchange money, play games, win, and get seeds on micro-blog. The seeds of red envelopes from consumers can be raised to 4999 yuan at a value of 1 yuan, and the time is up to 24 hours in December 18th.

Tmall is playing the classic promotional brand, and the coupons of massive stores such as clothing, bags, home textiles and electrical appliances are now being opened for collection. Gome online and suning.com still play the main draw and cash coupon. Netizens can get cash coupons ranging from 10 yuan to 100 yuan, and draw iPad Mini prizes.

Compared with the popularity of online "artificial Festivals", traditional Christmas is the biggest discount season at the end of the year. Reporters interviewed found that most of the shop windows in Jiangcheng were decorated with Christmas decorations, and sales promotion was also focused on Christmas and year-end.

Mobile phone ends to grab the focus

This year's "double 12", with Alibaba and Tencent as the two big guys, this year contends for the mobile Internet market's gunpowder flavor to be particularly heavy, the mobile phone shopping becomes the focal point.

Recently, Tencent announced that it would upgrade the "pick products" on the "double 12" day, and join the QQ online shopping clothing brand to create the "WeChat mall". Prior to the "double 11" period, WeChat on-line selected "commodity selection" page small test knife, 15 products online on the first day of the 80 thousand single order quantity, half a month to complete about 200000 orders.

Compared with WeChat's mobile terminal entry advantage, Taobao is also attracting users to the mobile phone end. Reporters found that Alibaba "double 12" cash red packets, most of the mobile phone Taobao issued. And Taobao spent nearly 36 million yuan to buy all the betting combinations of the lottery in December 12th. It was also distributed to customers by mobile phone Taobao at zero o'clock today.

In the face of the temptation of mobile terminals, Jingdong is not idle. Taking advantage of the double 12, Jingdong announced yesterday that it is making joint efforts to create a "double two home appliance feast". Users can get 5 yuan coupons as long as they sign up for Yi Xin, and pay attention to the "Jingdong household appliances" Yi Xin public number can get 50 Yuan East coupon. Consumers will share pictures of "Jingdong home appliances, Jingdong household appliances" elements to the Yi Xin circle of friends, and have the opportunity to get TCL48 inch smart TV, air purifier and other prizes.

　　 Online consumption More rational

In fact, despite the loud noises of merchants, many consumers' enthusiasm for selling promotions, especially some fake discounts, has also been greatly reduced.

Mr. Chen of the public had bought a pair of sneakers of a sports brand when they were "double 11". The price was 265.45 yuan after the discount. "Double 12" wanted to buy a pair of shoes for the family again. The promotion price was 391.3 yuan, or nearly 130 yuan. In a rage, he removed the favorite brand sneakers.

Many online shopping people found that after the promotion of e-commerce, they said they were "too busy to hide". Last month, Miss Huang, a white collar with 8000 yuan of impulse buying online, admitted that she had no other thoughts but upset about seeing all the recent promotions.

Ms. Liu, who lives on the 27 Road, told reporters that 5 pairs of clothes and shoes were bought in double 11. "On the day of receiving the goods, 700 yuan shoes were found to be very different from the introduction on the Internet, which was then returned." Miss Liu said that only buying the wrong ones did not sell them wrong.

The industry forecast that "double 11" has overdrawn many consumers' shopping enthusiasm, so it is difficult to reproduce the "double 11" blowout sales data.