Foreign High-End Footwear Brands Still Favor China.

< p > even if the economy is still in the doldrums, < a href= "http://www.91se91.com/" target= "_blank" > dress /a > a href= "http://www.91se91.com/" target= "href=" > shoes > industry. The international high-end brand still has no weakness for China.

In recent years, a number of foreign high-end footwear brands have revealed to reporters that plans to open new stores in China, and the speed of expansion can not help but cause the industry to worry that these enterprises are confronted with multiple constraints, such as the downturn in China's related industries and the change of consumption concept, which are afraid of cost pressures and market risks are difficult to control.

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< p > < strong > for gold in China < /strong > < /p >.

< p > recently, an American high-end shoe "a href=" http://www.91se91.com/ "brand" /a "Stuart Weitzman" (Stuart Weitzman) announced the opening of two new retail stores in Beijing. At this point, the brand has reached 5 stores in China, of which the Oriental Xintiandi store is its largest flagship store in the world.

Li Huimin, vice president of Stuart Weitzman Asia market, told reporters that the brand is currently one in Shanghai and Chengdu. In Ming and two years, the pace of opening stores in China will be more intensive. "In the past 2014-2015 years, many of the new stores we planned to open in China are everywhere".

Li Huimin said.

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Yang Muqi, Asia Pacific public relations manager of another British shoe brand Jimmy Choo, also announced his plan to open a new store in China in 2014. Among the 3 newly opened stores, 2 in Beijing and 1 in Chengdu.

Another reporter has learned that earlier this year, hundreds of high-end brand oriented, high-end positioning of the Italy shoe brand has come to China to find buyers.

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< p > < strong > the market looks beautiful. < /strong > /p >

< p > in the view of enterprises, China's strong consumption power for high-end brands is the main motivation of its < a href= "http://www.91se91.com/news/index_s.asp" > accelerating expansion < /a >.

"From a global perspective, the contribution of Chinese consumers to the sales volume of the company is 30%-40%, and the development potential is still very huge."

Li Huimin said.

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< p > for this, the industry observers have expressed some concerns. "At present, China's high-end footwear market is not as good as it imagined."

A recent industry report pointed out that the situation of high-end brands is very grim. "Within 3-5 years, with the escape of core consumers, it will further seriously affect the consumption enthusiasm of marginal consumers and potential consumers, and the relevant brands will have a large-scale recession."

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< p > some analysts believe that the main reason for the disappearance of the high-end market is the economic downturn. In the Chinese market, some unique reasons are also aggravating the pressure of this industry.

"On the one hand, a lot of Chinese independent brands are emerging. These products combine the latest fashion elements, adopt customized and pre-sale mode, and expand the sales channels through micro-blog and WeChat, attracting more consumers' attention. On the other hand, China's anti-corruption storm brings disaster to luxury brands. What's more, thrift is prevalent, and local tyrants who buy large quantities of high-end products are suppressed."

One industry analyst said.

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< p > < strong > > a href= "http://www.91se91.com/news/index_s.asp" > potential risk < /a > large < /strong > /p >

< p > it is worth noting that in the overall downturn of the economy, fast fashion brands such as ZARA and H&M have developed strongly, and this has also had a certain impact on big brands.

At present, the high-end brands that have always been high have to lower themselves and join the discount team.

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< p > above experts believe that under such circumstances, the Chinese market of foreign high-end brands may be subject to cost pressures. "Not only is the impact on the depressed market and the mid end brands, but the rise of domestic store rents and labor costs will also greatly increase the operating costs of the company, and whether the final realization of the company's expectations is still unknown.

Therefore, the big players come to China to explore gold, in addition to considering the potential, but also to adapt to the current domestic market characteristics, timely and changed.

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