O2O Reconstructing The Management Mode Of Traditional Clothes

< p > for the traditional a href= "http://www.91se91.com/news/index_c.asp" > clothing wholesale < /a >, the annual sales have seen a serious downward trend, and the delivery channels of e-commerce are more and more widely, and for those businesses experiencing bottlenecks, the complete pformation line is not the best solution. How to play their own advantages and realize the combination of online and offline becomes particularly important! That is the O2O mode we hear now! < /p >

< p > so-called "a href=" http://www.91se91.com/news/index_c.asp "> O2O < /a > ONLINE TO OFFLINE, that is to say, combining offline business opportunities with the Internet, let the Internet become the front line of offline pactions.

In this way, line service can be used to line up customers, consumers can use the line to screen services, and pactions can be settled online, and soon reach the scale.

The most important thing is that the promotion effect can be checked, and every paction and user tracking can help better two marketing.

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< p > < strong > (1) accurately positioning consumer groups to take the initiative to attack < /strong > /p >

< p > at present, whether the electricity supplier or offline merchants are talking about positioning, and what they call positioning is brand positioning and consumer positioning. What we want to say today is: we have made brand positioning, so how to find our consumers voluntarily; the traditional < a href= "http://www.91se91.com/news/index_c.asp" > business mode < /a > is to open a good store, wait for "meat" to come to the door, wait for no reason to take the initiative to attack the consumers who really belong to us, and e-commerce is not the same. The electricity providers can position every fee they invest, such as age, gender, occupation and consumption ability!

< p > it is understood that Humen's famous women's brand, ugman, has been relying on mobile Internet in recent years, relying on mobile Internet, from online investment, opening new stores to online customers, promoting consumer service through the Internet, and promoting two marketing and so on. And all new store franchisees have network support, local promotion of local portals and communities, and directional promotion by means of micro-blog, WeChat and other tools. In November 2013, Guiyang store opened in southwest of ugman's Southwest Branch, and more than 5000 people entered the shop on the same day. 80% of them had electronic coupons, which proved well the support of online promotion for offline stores! < /p >

< p > < strong > (two) consumer consciousness awakening directional shopping < /strong > < /p >

＜p＞　　淘寶網負責人語嫣的演講，很多電商人深受關注，而線下店鋪運營確很少了解，甚至不曾了解!從語嫣的演講中，個人分析認為消費者已經在覺醒：第一，不愿跟風(賣得多，淘寶也不一定給你好排名);第二，購物目的明確(從長尾詞的搜索量增加可以看出);第三，沖動消費減少(淘寶通過看圖購物，圖片過于漂亮，實物落差大)!從以下三點，我們應用到線下店鋪，第一，導購要針對買家推銷合適買家的產品，不要一味推銷店內爆款，正所謂蘿卜青菜，各有所愛!第二，我們可以通過地方門戶及社區性的網站發布軟文，發布一些具有代表性的款式及商品信息，買家上班可以在網上看圖，周末就可以直接前往購買!第三，受淘寶低質產品的影響，部分買家寧可選擇線上線下結合購買，可以從線上看好款，到實體店購買!很多商家就會說，買家都是在線下看好，再去線上

Buy! I want to say, "kiss" is that you let your own meat fly away. You can't blame the buyer or the online shop! < /p >

< p > < strong > (three) user solicitude to promote two purchase of < /strong > < /p >

< p > as we all know, online shop service is good and after-sale is good. Why do we not learn after-sale service on line shop offline, keep every mobile phone number and birthday for every shopper at the store, send short messages of blessings and exquisite electronic coupons on holidays. First, to strengthen brand memory, second can promote consumers' two purchases; why do they take two at one stroke? Why not? "/p >