Products Based On Future Consumption Trends

< p > < strong > trend study relies on the correct method < /strong > < /p >.

< p > some people say, < a href= "http://www.91se91.com/news/index_c.asp" > consumer < /a > research is the most important method, but reality makes many enterprises have a lot of confusion about it.

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< p > on the one hand, consumer research in general does not solve the problem.

Because if you go directly to the consumer, you can't get the answer that people want. Most consumers don't know what they want. They don't say what they are referring to or what they say is not what they really mean. For example, if you ask consumers what kind of cell phone you want in the next 5 years, it's hard for consumers to tell you, and you can't understand the description of the phone that he says, even he himself is hard to grasp.

Therefore, sometimes consumers may not always be right; < /p >

< p > on the other hand, not all consumers' needs need to be satisfied.

Some consumers' needs, or some consumers' needs, enterprises should choose not to satisfy them. Many times when you ask the needs of consumers, he often tells you the ideal or comprehensive needs, but when you integrate all the requirements and develop products, they do not necessarily like them.

For example, traditional furniture stores try to sell furniture to all people, but Sweden's IKEA home has targeted the young people who pursue style and cheap. Thus, they have won their own market. If IKEA is fully satisfied with the traditional consumer demand, it will easily fall into the mire of vicious competition.

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< p > indeed, the minds of consumers are sometimes hard to ponder, especially in areas where a href= "http://www.91se91.com/news/index_f.asp", fashion /a and lifestyle are closely related.

However, it is undeniable that up to now, consumer research is still the best way to get product innovation. The key is whether there are good ways and means.

Because the demand of consumers is often difficult to say clearly and is hidden, more indirect research methods can deeply comb the motives, needs and desires of the target consumers, and how to set up the right questions and integrate the understanding of many behaviors and lifestyles of consumers on the basis of certain information accumulation is the key.

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< p > < strong > how to understand the future consumption trend < /strong > < /p >

To sum up, in conclusion, getting good a href= "http://fz.sjfzxm.com/" > Product < /a > concept and creativity is not that consumer research is useless, but rather how to collect consumer related information, how to get the trend, and dig out the concept of products that people may be wasting in the future.

Deconstructing consumer lifestyles with innovative methods and analyzing consumer's passwords can make product research and development compatible with consumers' future lifestyles no longer a problem, because you understand the real needs of consumers hidden behind their consumers' passwords.

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< p > more importantly, many companies tend to think that insight comes from consumers only in fact.

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< p > < strong > public life observation.

/strong, many times, our judgement comes from our observation. Sharp observation can capture wonderful information. When we do not understand what a consumer is thinking, observation is the most basic means to obtain information.

For example, we can choose to spend a day in the daily life with ordinary consumers and see how they spend it, which can vividly find many information in it.

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< p > < strong > consumer's record.

< /strong > when it is difficult for us to form a judgement on a consumer group, let consumers participate in the study of life style in the most natural way. For example, let them keep a diary, take some photos of their own favorite, researchers organize some group activities with consumers, engage in discussions with consumers, and find out the real life performance of a crowd, which are the source of new product concept.

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< p > < strong > consumer language.

< /strong > the reason why a product can be sought by a certain group is that the language that the product passes is the language of this group. For example, the "my site listens to me" pmitted by the mobile zone is now a lot of young people's own language, so it is very easy to establish a communication platform.

Collecting and analyzing these languages and understanding the language used by consumers in some specific situations can help the product's creativity and concepts to find concrete elements. These studies can be obtained by analyzing the content structure and analysis of popular languages such as BBS, < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx", "stick bar", "/a" and various blog articles. For example, if you want to design a computer for these stars, you can find these people's fresh words by looking at all kinds of star hunting forums they build.

Understand social trends.

Social trends often affect the change of people's consumption life, and the integration of global social trends is of great significance for the formation of product concepts, because these trends tend to see many new concepts and new directions in the future, and the potential consumer demand brought by social trends is valuable information for product development.

To understand social trends is to develop high sensitivity to such information, which can be seen through the trend reports of many research institutes around the world and the consumption trend reports of target groups.

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< p > < strong > product market.

< /strong > many enterprises have done many years, but the location of their products in the consumption trend is not very clear, which leads to the segmentation of the new products, so it is difficult to judge what kind of innovation they make on the product's creativity and concept.

According to the trend of fashion and consumption, knowing the location of the market where your product is located is also essential for product development.

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< p > < strong > product related market.

The trend of the concept of "/strong" is consistent with the trend of the popular trends in the related industries, and the changes in the concept of product popularity also follow the changing rules of the whole popular concept.

Therefore, when studying the trend of a product concept, we also need to understand the trend of the related products. For example, the pformation of clothing has an impact on the appearance of many products. There is a correlation between the trend of watches and the trend of the instrument of the automobile. There is a high correlation between the style of decoration and the style of architecture.

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