Further Promote China'S Textile And Clothing Independent Brand Building

< p > to carry out the spirit of brand building of "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "> industrial" 12th Five-Year "development plan and" building up a textile power outline (2011-2020 years) ", the China Textile Industry Federation successfully convened the 2013 annual conference of China Textile a target=" _blank "href=" a ">" clothing brand ".

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During the meeting, the fashion brand forum, with the theme of "internationalization of China's textile and clothing brand" as the theme, and the "sixth Industry Fifth brand meeting" and "industrial and commercial docking" - "industrial and commercial docking - department store business entering the brand industrial base" as the main theme of promoting the industrial and commercial exchanges and docking between China and the general merchandise industry were held in the same period, which opened up a new and practical and favorable new situation for further promoting China's textile and clothing independent brand building.

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< p > < strong > heavy release "industry brand development report" and "brand cultivation management system" industry standard work situation < /strong > < /p >

Xu Wendong, Deputy Secretary General of the Xiamen Municipal People's government, delivered the opening speech at the "P annual meeting of China Textile and garment brand". Wang Tiankai, Zhu Hong, chairman and chief engineer of the Ministry of industry and information technology, and Wang Tiankai, chairman of China Textile Industry Federation, attended the meeting and delivered speeches.

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< p > Zhang Li, vice president of China Textile Industry Federation, on the theme of "implementing brand development strategy to boost industrial pformation and upgrading" at the conference, made a report on the brand work of China's textile industry in 2013. Qian Youqing, vice president and Secretary General of the China Silk Association and Peng Yanli, chairman of China Wool Textile Association, respectively reported the brand of silk and cashmere.

In 2013, the China Textile Industry Federation's brand office, the China Silk Association and the China Wool Textile Industry Association jointly compiled and completed the "China silk textile industry brand development report 2013 - the silk cashmere article", which is the second release of the brand development report of China's textile industry after the "independent report of China's clothing and textile industry (2012)".

This report summarizes the basic situation, new features, new situations and new environment of the brand development of textile industry and the next direction of work. It systematically reviews the development history, current situation, mode and the environment of brand development of silk and cashmere independent brand, and looks forward to the future development trend.

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At P meeting, Chen Dapeng, executive vice president of the China clothing association, briefed the industry standards on the implementation of brand cultivation and management system in the textile and garment industry.

At present, the China Textile Industry Federation brand office and the China clothing association are preparing the general requirements of the brand management system for textile industry - the guide to the implementation of the clothing industry. At present, a draft has been formed, aiming at guiding the clothing enterprises to establish brand cultivation management system and enhance brand cultivation ability.

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< p > Wang Lizhi, vice president of the Quality Research Institute of the Chinese Academy of standardization, has released the results of the evaluation of the brand value of 24 textile garments, namely "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > hat. The evaluation is the joint work of the brand working office and the Chinese Standardization Research Institute. Based on the brand evaluation brand value evaluation requirements (GB/T 29187-2012) and the brand evaluation multi cycle excess yield method (GB/T 29188-2012), the textile and apparel brands with value of 500 million yuan or above are evaluated.

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After P, Zhu Yong, President of Shanghai Textile Holding Group and chairman of the board of directors of Jie Li Ya group, introduced the experience of "three guns" and "Jie Liya" brand development respectively.

Shen Yongfang, President of Shenzhen Garment Association and President of Wenzhou clothing trade association, respectively introduced the experience of regional brand pilot work in Wenzhou.

Vice President Zhang Li, on behalf of the China Textile Industry Federation, signed a regional brand pilot agreement with Haining and Xiamen respectively.

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"P >" in order to do a better job of public service, the China Textile and clothing brand strategy promotion committee established a number of brand training experts and issued the expert appointment certificate on the spot.

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< p > < strong > "industry and commerce brand exchange meeting". The wisdom of brand channel management and industry and Commerce Alliance is less than /strong > /p >

< p > as one of the important activities related to the "2013 China Textile and garment brand annual work conference", the "industrial and commercial brand exchange meeting and the sixth annual fifth member (enlarged) meeting" of the China general merchandise business association aims to promote the integration of channels and resources between the department stores and the dominant brands.

The industrial and commercial brand exchange meeting was held successfully in the afternoon of December 12th. Zhao Guangyi, assistant director of Xiamen Siming District, attended the meeting and delivered speeches. Nearly 300 people were represented by the Ministry of Commerce, the Ministry of industry and information technology, representatives of department stores and representatives of brand enterprises.

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< p > as the representative of China Textile Industry Federation, Yang Zhaohua, the president of China Household Textile Industry Association and Yan Yan, deputy director of the China Federation of textile industry social responsibility office, respectively made a keynote speech on "thinking about the pformation of home textile industry channel" and "industrial and commercial joint responsibility for social responsibility".

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< p > as a representative of the department store, Wang Yuan, vice president of Wuhan Wu Shang Group, focuses on the practice and experience of cooperation and innovation with the brand enterprises. Chen Qingsheng, vice president of Nanjing central shopping mall, has a brilliant view on the coordinated development of the entity store and e-commerce, and the marketing manager of K11 shopping center, Wang Xiaoning.

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< p > as the representative of the brand business, Lin Congying, chairman of the nine Mu Wang Limited by Share Ltd, Guangzhou exceptions < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Mao Jihong introduced their respective brand development and channel construction respectively.

Xu Bin, general manager of marketing and Beijing frontier consultants, gave a wonderful speech on the theme of brand building in the new business environment.

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At P, China Textile Industry Federation and China general merchandise business association also signed a proposal to establish brand development industry and Commerce Alliance and boost cross-border cooperation. The proposal is to promote industrial and commercial docking, promote communication between zero supply, guide enterprises to optimize supply chain management, strengthen data sharing among industries, and jointly create favorable environment for the development of textile and clothing brands.

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"P > China's general merchandise business association Chu Xiu Qi president made a concluding speech to the meeting. He pointed out that this conference provided a good communication platform for brand enterprises and commercial enterprises. Next, the Chinese Department Store Association will continue to join forces with the China Textile Industry Federation to jointly create an environment conducive to the survival and development of China's textile and clothing brands.

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< p > "Fashion Brand Forum" to further explore the internationalization of Chinese textile and clothing brand < /p >

< p > two as an important event of "2013 China Textile and garment brand annual work conference", "Fashion Brand Forum: China's textile and garment brand internationalization" was also successfully held in the afternoon of December 13th.

At the forum, the director of Information Department of the China Textiles Import and export chamber, director of information technology, analyzed the status quo and trend of China's textile and clothing independent brand export. Xu Yingxin, executive vice president of the textile industry branch of China International Trade Promotion Council, analyzed the regional characteristics of the international market. Representatives of brands such as Bosideng, Qingdao red collar and Dong Shang shared the experience of brand internationalization.

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< p > Italy fashion > a target= "_blank" href= "http://www.91se91.com/". Designer /a /a MAURIZIO BADASSARI has conducted professional explanations on how Chinese brands cooperate with international design resources and international commercial channel resources. FTV global president, Shen Shen, has analyzed the cooperation between Chinese brands and international media to promote Chinese brands.

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In the interactive dialogue session, Gao Dekang, chairman of the board of directors of Bosideng, Mao Jihong, general manager of JNBY, general manager of Ni Guo Chang, chairman Zhu Lie of Jiu Jiu silk, Zhang Lei, marketing director Zhang Lei of Erdos, Italy fashion designer MAURIZIO BADASSARI, FTV global president YARON JAKUBOWICZ, IBIC (international brand investment cooperation) general manager Shi Guangchen respectively gave a brilliant and in-depth answer to P's questions.

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< p > according to the participants, the conference has brought great positive energy to the brand building of the industry, and has injected new strength into the development of China's textile and clothing brand.

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Since the establishment of the China Textile and Garment Brand Strategy Promotion Committee and brand office in 2011, P has made great efforts to promote brand building, and has done a lot of work in brand development and policy research, brand cultivation management system research, brand value evaluation, industrial and commercial docking, professional training and so on.

At present, brand building is more and more attached importance to by government departments, industry associations and brand enterprises. Textile and clothing as a necessities and important consumer goods, its brand development has also played a leading and exemplary role, and independent brand consumption has gradually become the mainstream of mass consumption.

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< p > in recent years, under the role of national macro policy guidance and market mechanism, the brand awareness of textile industry has been gradually improved, and brand development has made great progress. A number of advantages, a href= "http://www.91se91.com/news/index_s.asp" and brand "/a", are gradually emerging in the international market.

Through a series of brand building efforts, we will promote the early realization of the dream of "China's textile power".

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