Strong Rise Of Jiaxing Brand E-Commerce Community

Bringing production enterprises, circulation enterprises, consumers and government into a new world of network economy and digitalized existence, they are new and rising. Jiaxing Brand community -- electric business enterprise.

　 Strong rise of electricity supplier community

From zero to sales breaking 100 million, wheat bags only take three years, creating a myth of e-commerce development, and thus become a benchmark enterprise for the development of e-commerce in Jiaxing. The introduction of Mai Bao to the development of Jiaxing is still science and technology, the same interpretation of the extraordinary speed of development.

Reporters learned that this year's "double eleven" on the same day, wheat bag sales fixed at 15 million yuan, which is more than 2012 "double eleven" more than 5 million yuan. While the sales volume of Shang technology on Tmall platform is 21 million yuan, plus self built platform and third party platform, "double eleven" will earn 22 million yuan in all day, up 31% over the same period last year.

Driven by the exemplary effect of leading enterprises, the development of Jiaxing's electric business is increasingly active. Both young entrepreneurs and traditional enterprises and trading companies are beginning to pay attention to or enter this field. According to the report issued by the Provincial Department of Commerce, in 2012, the total retail sales of Jiaxing's more than 60 thousand large and small businesses reached 26 billion 150 million yuan, accounting for 9.77% in the whole province from 9.77% in 2011 to third in the whole province, second only to Hangzhou and Jinhua. In the first 10 months of this year, the total retail sales of Jiaxing's e-commerce reached 27 billion yuan, ranking fourth in the province. It can be seen from the data that the development of e-commerce in Jiaxing is at the first tier in the whole province. From the national perspective, in the list of top 100 cities in China's online business development index released in 2012 by the Alibaba Research Center, Jiaxing ranked twenty-fifth, before many provincial capital cities.

　 New business era

"Jiaxing made" online scenery unlimited

In addition to the "pure" electricity supplier such as wheat bag and technology, Jiaxing electric business platform has a great splendor, and there are many traditional enterprises crossing the border. The huge advantages of high speed and flexibility in e-commerce mean that the cost reduction of enterprise procurement, marketing, inventory and so on means that there is no regional restricted market and efficient product supply chain, which means business opportunities without time and space, which are destined for this new. business The great attraction of mode to traditional enterprises.

Wang Yongbo, general manager of Wu Fang Zhai electronic commerce company, also clearly remembered that in the early 2009, when the Ministry of Commerce was established at the beginning of the 5th year of the Ministry of Commerce, the Taobao shop was formally launched in April 21st, and it was in the bottom of the mind that it could not even believe that it could sell zongzi online.

However, in 2009, department sales exceeded 8 million yuan, moon cake sales in Mid Autumn Festival amounted to 600 thousand yuan, sales in 2010 reached 26 million yuan, an increase of 225% over 2009, sales in 2011 exceeded 30 million yuan, and e-commerce transactions in 2012 during the Dragon Boat Festival broke through 30 million yuan at a single blow, once again refreshing the record of zongzi industry in the field of e-commerce. One side is the Chinese time-honored brand, which reveals the breath of history between the lines. It has deep traditional historical and cultural details. On the other hand, it is the commercial background of the electricity supplier. This year, enterprises have also been selected as a national innovation pilot for e-commerce integration.

Similarly, as a leader in the success of "touches" in traditional industries, Jiaxin silk has been doing so frequently this year. While continuing to develop the "golden three tower" brand network sales and almost double the growth, it also acquired the brand of "aide Milan". In the future, the brand is also expected to open the network sales channel and become a new growth point of the company's e-commerce. At the same time, this year, the company also held the Jiaxing silk silk Market Development Co., Ltd., not only extending and optimizing the silk industry chain of the company, enriching the types of e-commerce, but also effectively promoting the transformation and upgrading of the main business of the company.

"E-commerce is an integral part of the group diversification strategy, and the entity is still the most pillar, the most fundamental and the most important link. For us, e-commerce is a useful supplement to the entity, and the entity is the support of the electricity supplier, so we hope to make e-commerce brand with Jiaxin silk characteristics. " Xu Hong, President of Zhejiang Jiaxin silk Limited by Share Ltd, told reporters.

　 take Online retailers Carry on to the end

After several years of nurturing, Jiaxing's e-commerce brand has emerged and has become a beautiful landscape in the Jiaxing brand community. And in the future, these big and small businesses will also carry out the electric business to the end.

"E-commerce as a new business mode has been very evident in the whole industry. The times are changing and the way to sell products is changing. In recent two years, the famous brand enterprises under the traditional line have almost set foot in the field of electricity supplier. In the future, e-commerce will be used as an electronic information technology and applied to various business segments of traditional enterprises. Therefore, we not only develop e-commerce business as a single channel, but regard it as an innovation and upgrading of marketing mode. Wang Yongbo talked about the future development of e-commerce companies.

As a leading enterprise in the development of e-commerce in Jiaxing, Mai Bao is also actively carrying out "Metamorphosis" and seeking to maximize the advantages of e-commerce. "We must do well in the supply chain. Now e-commerce has moved part of the business to the Internet, from research and development to production to marketing, and so on, and there are still a large part of the operation mode. In fact, the problems that affect the electricity business are precisely those problems such as inventory, delivery and cost control. Ye Haifeng, founder of wheat bag, told reporters. Previously, he has registered a new company, Jiaxing maiju Mdt InfoTech Ltd, which aims to build a flexible supply chain for domestic luggage: Internet women's clothing, bags, shoes The seller provides the whole supply chain service from the package design, product design, raw material procurement, production to logistics distribution.