Interpretation Of The Reasons For Raising The Price Of Fast Fashion Brand H&M

< p > last week HM warned that the price rise. A fire broke out in Jianye Building in Guangzhou this weekend. The media said it was suspected that the 25 storey buildings were burning through the flammable material of the illegal clothing warehouse, and there were some internal connections between the two distant events.

In recent years, the large scale garment factories in the Pearl River Delta are moving westward because of the cost. Meanwhile, the small workshop style clothing factories are flourishing, which has caused various hidden dangers. The similar fires in the Pearl River Delta will increase in the future.

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This year, the luxury brand Louis Vuitton has already been dissatisfied with many countries, but after all, its audience is relatively small. Recently, the news that the fashion brand H&M warned that the price may rise in the future has caused many people to express their dissatisfaction and anger at P.

However, the reasons given by "a href=" http://www.91se91.com/news/index_c.asp "H&M < /a" are hard for consumers to protest through practical actions, because the price increase is aimed at raising the wages of "miserable" textile workers.

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< p > over the past 10 years, I believe that many people can feel the soaring price of clothing products deeply. Some people complain that a pair of ordinary boots are worth more than a smart phone on the Internet. In fact, the price of cotton is not soaring as the main raw material of fashion industry.

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Since last year, "a href=" http://www.91se91.com/news/index_c.asp "clothing product" /a > export power Bangladesh and Kampuchea have suffered disastrous events in succession. With the workers' strike and the pressure from trade union organizations on Brand Company, Bangladesh only raised the minimum monthly wage of textile workers to 67 dollars last month.

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Why does such a low salary increase the cost? We can also use "boots and mobile phones" to compare P.

For example, Foxconn has such a high productivity as a highly productive subcontracting enterprise, so it improves the productivity. A simple example is that 10 Foxconn workers can complete ten thousand mobile phones in one day, while 10 boots factory workers can only finish 200 pairs a day. If a mobile phone and a pair of boots sell the same price and the profit rate is the same, the cost of textile workers is much higher.

< a href= "http://www.91se91.com/news/index_c.asp" > dress industry < /a > is not unlike Foxconn, but flip over the wardrobe shoe cabinet, count the number of mobile phones, computers and so on. The demand for essential products and electronic products is too large, so this will be reflected in the number of industrial workers.

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The international group, which seeks a balance between labor costs and productivity, has to shift the focus of production to the other small countries in Southeast Asia, though the infrastructure is not good enough, but the labor cost is lower, which can guarantee the capacity and overcome the slight rising cost. P

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"P >" in Guangdong, a garment city, we can see this change in person. The former big garment factories are declining, and all kinds of small towns are becoming new bases. There are many small workshops. Workers do not have any insurance, medical benefits and so on. The cost is pferred to the bad working and living environment of workers. This situation is just like the status quo of the textile industry in Bangladesh and Kampuchea.

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< p > industrial workers' awakening is usually passive. Economic development and high price of house prices have resulted in an increase in the cost of living. This causes the bottom workers to raise wages by guaranteeing survival. The development of the economy is driven by the export of many developing countries. The "factory economy" has shifted from the four Asian dragons in the 70s to the last century in China and India and moved to the new century in the small Southeast Asian countries. This rule is only followed by a smaller number of countries that can become "manufacturing bases". The next 30 years may be non continent, but the infrastructure there is far from enough to provide the capacity needed for the global apparel industry.

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< p > > therefore, it is foreseeable that the price increase of the public clothing industry represented by H&M is an inevitable trend in the future.

Although H&M has not given a specific price increase schedule, it can be imagined that this will trigger a chain effect. When the first brand starts to rise in price, the follow-up speed of the industry will be immediately reflected.

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"P", when is this "base shift" going to happen? I am afraid it is hard to imagine, because as long as the global economic development is uneven, the demographic dividend and the public demand for clothing is still huge, it will always exist.

But the good thing is that after the financial crisis, the power represented by the United States and Britain also appeared in the slogan of "making domestically" for promoting employment and restoring the economy. Meanwhile, the waste and pollution problems also made the brand pay more attention to sustainable development, including the implementation of old clothes recycling.

Another thing worth looking forward to is the change of lifestyle. When fashion is no longer bright, the pursuit of clothing will be weakened. But the ravages of human vanity and desire have never been improved. Maybe one day, technology can be changed. After all, customization and clothing are caused by industrial revolution and technological development. Now technology is changing the retail industry. Who knows? /p