Giordano And Alipay Reach A Cooperation Strategy

< p > casual wear brand wins business network < a href= "http://www.91se91.com/news/index_c.asp" > Giordano < /a > and Alipay announced that it will reach a strategic cooperation in mobile payment, public service and membership system. In the future, shopping in 142 stores in Giordano Southern China district will be able to pay 3 seconds with only one smart phone.

Hou Tong, chief information officer of Giordano, said that this cooperation will test the water O2O, open up online and offline, so that consumers can enjoy more shopping choices.

Previously, including Metersbonwe, Semir and other clothing brands have announced the entry into the O2O field, coupled with the O2O attempts of many industries such as film, catering, taxi and other industries, especially the rapid development of mobile payment, these will bring about changes in consumption patterns.

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< p > < strong > borrow the mobile payment to test the water O2O < /strong > /p >

"P" recently, Giordano and Alipay reached a strategic cooperation, will be mobile payment and other means to enter the O2O field.

Reporters learned that the two sides' cooperation includes mobile payment, public service and membership system. Since then, consumers can purchase Giordano stores in addition to Alipay wallet payment. Alipay can also enjoy Giordano's public service through Alipay wallet and receive members' privileges, discounts and other information.

At present, Giordano Southern China, including three provinces in Guangdong, Fujian and Hainan, has reached more than 40 cities in 142 stores. It has realized the mobile payment. This is also the first fashion brand chain store in the country to realize the mobile phone payment of store stores, and it will realize the nationwide coverage of Giordano's own cash register throughout the month.

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< p > talking about the first test area of water O2O, Hou Tong, chief information officer of Giordano, pointed out that under the impact of e-commerce on physical retailing, no one can deny the necessity of the traditional retail industry to get involved in e-commerce. "Alipay wallet is a very popular application. It can give consumers new shopping practices, and the development of O2O is a supplement to provide consumers with more shopping choices."

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< p > Alipay makes further explanation. Wang Lijuan, general manager of the new business department of the small business group, told reporters that Alipay has accumulated many members on the PC side. Because of the close proximity of consumers, both online and offline consumption is the same group of people, providing a more convenient way of payment to enable consumers to shop more enjoyable, which is also a way of life penetration.

According to Wang Lijuan, after that, it will cooperate with more chain brands targeting young consumer groups. The future application of Alipay wallet will include more shopping scenes, such as shopping, taxi and movie watching.

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There is no doubt that the rapid development of mobile payment is less than P. Data show that in the third quarter of 2013, the national mobile payment business reached 498 million, amounting to 2 trillion and 900 billion yuan, up 300.97% and 490.2% respectively over the same period last year.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > dress brand > /a > electric shock cost > /strong > /p >.

< p > "the cost of apparel brand opening online shopping mall is no less than that of opening a physical store, and the return is slow.

Take my own brand as an example, online stores can achieve balance between 2 and 3 years. "

CEO Wang Xiyong, a fashion menswear brand 004, told reporters that the biggest problem facing clothing sales is "inventory". To set up online shopping centers, it is generally designed to set up inventory for them, including manpower, warehousing, logistics and other cost inputs. "Market publicity is also a big part of the sales. This entity store has advantages. After opening a shop, as long as the flow of people is popular, the products are popular, and some people naturally consume, but doing business can only burn money to do propaganda."

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< p > in Wang Xiyong's eyes, it is a very difficult thing to succeed in O2O. "Only the winning business network is so cool that it can completely control its physical stores and have a complete brand of e-commerce system to achieve the O2O mode smoothly.

And the domestic clothing brand business entity store structure is too complex, has direct battalion, has joined, regardless of internal departments, or with many external distributors to reach agreement is very difficult. "

Ruan Bai Xin, a researcher at CITIC investment consulting and retail industry, also mentioned that layout O2O needs strong information support and supporting warehousing and logistics, which will increase Giordano's operating costs.

In fact, Hou Tong also noticed this difficulty. He told the new express reporter that Giordano has its own stores and dealers. O2O will pull some consumers to online payment, which is bound to affect the turnover under the line. "Therefore, we will share profits with the distributors in a certain proportion according to the income of online payment. We are establishing a strict membership system to distinguish between which dealers the consumers should belong to."

He admits that O2O is just an extension of the physical shop. The physical shop is not only a platform for display, but also a place to achieve sales. "More convenient ways, including mobile payment, are aimed at increasing the sense of experience and promoting consumption."

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< p > < strong > industry view < /strong > < /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > casual dress < /a > O2O seize young customer group < /strong > /p >

< p > Hou Tong mentioned, "Giordano customer group and Alipay wallet user group coincidence degree is very high, these young people are also the main body of future consumption, seize them will seize the future."

Public information shows that the number of users of Alipay wallet has exceeded 100 million. In the 7.6 version of the official launch of the public number, joining the business has quickly won a lot of user attention.

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P > it is noteworthy that the users of Alipay wallet themselves have a strong payment attribute, and it is revealed that the conversion rate of users is more than 10% from the operation of the public number, such as wheat coffee, in advance.

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< p > < strong > visit market > /strong > /p >

< p > < strong > can be purchased from stock or online style < /strong > < /p >.

< p > yesterday, reporters at a Giordano store in Hebei saw that mobile payment and self-service shopping equipment had been put into use. The single bar code in the store can be scanned under self-service equipment, which can see the same single item on the line, and enjoy a unified discount under the price line and line.

According to the sales staff, the Alipay wallet can be paid by voice waves in mobile phones, purchased from stock, and online style can be selected. After delivery, it will be delivered by express. "Guangzhou can be delivered within 24 hours, and within 2 days in other places."

Sales staff also mentioned that because of the more online styles, "consumers of O2O have a lot of taste."

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