How To Make Leap Shoes And Release Shoes Become Fashion Favorites In Europe And America?

I am not a fashion person and I never feel fashionable.

But this year, I have noticed that some traditional Chinese public elements are increasingly used in fashion design in Europe and America. First, the designer of LOUIS VUITTON Marc Jacobs launched a "snake skin bag", followed by CALVIN KLEIN launched black cloth shoes, and then "sports shoes" in Europe on the hour of Physical Education. Nowadays, Americans have put the Chinese shoes "relief shoes" on the international stage.

From the Internet, we found that LV had a "snake skin bag" that everyone saw familiar with in its spring and summer conference in 2007.

This is a bag that is easy to remind people of the "snake skin bag" in the hands of peasant brothers when they go to town or return home.

LOUIS VUITYON this "snake skin bag" is worth nearly twenty thousand yuan.

In the 05 year, Frenchman Patrice Bastian (PatriceBastian) discovered a leap shoe accidentally in Shanghai. He decided to push the improved leap shoes into France and registered the "Feiyue" trademark in France.

Now, French designer redesigned shoes are the most conspicuous place in Paris's large fashion stores, ranging from 50 euros to 85 euros, 20 times more than domestic prices and sold in Paris, Tokyo and New York.

Today, the French version of the jump shoes not only boarded many famous foreign fashion magazines page, but also become the darling of many international movie stars and models.

The French discovered "jump shoes", and Americans saw "relief shoes".

The "Ospop" sneakers recently appeared in the European and American markets are designed according to the Chinese labor safety shoes "release shoes".

It is the abbreviation of "One Small Point of Pride" (a little pride).

In 2003, Ben Waters, an American, traveled to Shanghai and was fascinated by Chinese workers and peasants wearing shoes with "workers".

Waters contacted the producers and decided to produce the release shoes for export.

After a number of design adjustments, the "Ospop" shoes were launched, and each pair of shoes sold for less than $two turned into $seventy-five.

The magic success of the "leap shoes" has the brilliant design and packaging of French designers, but the French publicize the key words of Shaolin Kung Fu, Chinese history and Tai Chi, which are the fashion elements of the rising Chinese trend with the enlargement of the Beijing Olympic Games.

I think many Chinese people have a complex mood to see these stories.

No matter how we look at such a thing, these things happen, and they all succeed.

All along, there are people who suffer from scaling disease. China knows only a simple "1 US dollars" processing and manufacturing, while the "9 dollar" links such as design, packaging, circulation and sales are not doing well.

Looking at China, there are still a lot of "old brand" brands at a difficult stage of development. This is certainly related to the weak level of our design, planning and packaging, but most of these old brands are state-owned enterprises, which are closely related to the disadvantages of the enterprise system, the pain of mechanism and the shortage of funds.

However, we should also learn from the foreigners in an open-minded way to learn Chinese elements packaging, learning design and planning, and draw on useful experiences.

Personally, I think the first thing is that our old brand should have a clear positioning for development and make sure that our brand chooses the orientation of fashion or the position of luxury classics.

Secondly, we might as well open our eyes to the traditional Chinese old brands through the extraction and design of Concise Chinese elements to the world.