Anta Is A Pioneer In Sports Science In China.

In 1994, the first sign of Anta was put on the doorway of a shoe factory in Jinjiang, Fujian. After more than a decade of development, Anta has developed into one of the largest marketing oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, a Anta business leader, was named the seventeenth "ten outstanding young people in China" because of her special contribution to Chinese sports.

Anta Sports Products Limited is now a limited liability company holding a full stake in Hongkong anda International Investment Co., Ltd., with the honor of "China famous trademark", "China famous brand product" and "China quality inspection free product". Its sales performance is among the highest in the country. The comprehensive occupancy rate of the mobile shoes market has been ranked first among all the similar products in the country for many years.

Anta is a pioneer in Sports Science in China.

In 2005, Anta set up the first sports science laboratory in the sporting goods industry in China, and devoted itself to the study of sports mechanics, aiming at improving the performance of Chinese athletes and promoting the development of sports in China.

"Innovation and change" is the tireless pursuit of Anta people. In terms of scientific and technological innovation, Anta currently has a number of national patents, and has become one of the makers of sporting goods industry standards.

Anta is a practitioner of the sporting goods sales monopoly system.

In 2001, Anta pioneered the establishment of a sporting goods monopoly system in China, and completed the pition from the production of single product to the comprehensive sporting goods brand operation.

Up to now, Anta has 4000 stores in China, and has established the most complete marketing network covering one or two and three lines in China, becoming the leader in the sporting goods industry.

Anta is a loyal partner of various professional events in China.

The rapid development of China's sports industry has brought infinite opportunities to sports brands. As a loyal partner of China's sports industry, Anta has long supported the Chinese men's basketball professional league (CBA), the Chinese men's Volleyball League and the Chinese men's women's Table Tennis Super League. Because of its support for China's sporting events, Anta has been honored as the "engine of the Chinese League".

Anta is an active advocate of public welfare undertakings.

While enhancing its strength and brand value, Anta is committed to social responsibility.

We should fulfill the obligations of corporate citizens and repay the society with sincerity and gratitude.

"The spirit of pcending oneself into every person's life" is the mission of Anta. Anta people are committed to conveying the spirit of sports and the spirit of sports to every consumer.

"By 2011, it will become the first brand in the Chinese market brand reputation and market share, and will become the top ten sporting goods company in the world." it is the vision of Anta enterprise "Keep Moving......"

"Never stop" is Anta's solemn commitment to the future and to Chinese sports.