Luo Zheng Takes The First Place In New York With The European Women'S Clothing.

In September 12th, Chinese women's wear designer brand Zhou Liangxiang was first fashions in New York fashion.

The main theme of the fashion week is Manhattan BRYANT Park, which is designed by Luo Zheng, the director of design. The 2009 spring and summer series, the "face peach blossom", attracted many guests, media and buyers.

The release of the spot ink splash and the colourful blossom of peach blossoms set off a climax.

Luo Zheng, who pursued romance and perfection, devoted himself to the debut of New York fashion week, inviting the top international stylist.

The conference was opened by China's famous model Li Zheng, the international famous ANGELINA show, the Chinese model Dai Xiao Yi.

The theme of the 2009 spring and summer conference was "peach blossoms".

In traditional Chinese culture, the art of formal description of the market is the elegant art of scholar bureaucrats.

In the process of the emergence, prosperity and overlapping of the branches of Chinese traditional culture, all of them can be excavated and rebuilt by the scholar bureaucrats' stratum, along the aesthetic ideal of Confucian "Neutralization", tempered, tended to be elegant, surpassed the class, and concerned about the common feelings and resonations of human nature.

"Peach blossoms" is a typical manifestation of this artistic feature, full of life and spirit and the throb of the soul, directly reaching the hearts of the people.

In inheriting and innovating, we can apply the past skills to the future, strike and break through the pattern of western design thinking, and promote the blending and infiltration of eastern and Western cultures, so as to form lasting influence.

Taking this idea as the starting point, Luo Zheng, the design director of the woman's costume design, based on the European and American skillful design techniques and sophisticated modern technology, deduces romantic and classic female charm with romantic and classic Oriental elements, forming a unique Oriental new romanticism style.

This kind of beauty of harmony and harmony between China and foreign countries has made bro a brand designer with the reputation of winning the international reputation and won the Golden Summit Award in the field of domestic clothing. The Sino French cultural exchange year has been brilliant in Paris fashion week.

The brand is also popular in the international capital market.

In the global economic downturn, some designers are looking forward to impressing consumers with bright bright colors and attractive creative designs.

The theme of "relaxed" is reflected in this New York fashion week's debut.

Nasiso Rodriguez, a famous American designer, told The Associated Press: under the environment of global economic downturn, they will demonstrate a series of fashion styles that are resistant to stress and have leisure and agreeable beauty.

New York fashion week has always been the main body of the market. The intention of attracting the rich foreign buyers is obvious, and the trend of sex and elegance is showing.

The New Oriental romanticism style of the company is exactly what the market demands.

In the face of the current economic situation, China is also adjusting the export oriented development strategy, vigorously promoting economic restructuring, returning to the more coordinated pattern of internal demand and external demand for economic growth, vigorously promoting the upgrading of the industrial structure, improving the export structure, and encouraging the export of high technology and high value-added brand products in order to cope with the complex and changeable external economic environment more freely.

Following the domestic menswear brand CABBEEN, the New York fashion week can be regarded as a positive attempt of the Chinese women's clothing industry to lead the enterprises and has an extraordinary significance.

The brand awareness of world clothing begins with women's wear, and women's clothing brands have always been more than men's wear brands.

In China, men's clothing brands are much stronger than women's clothing brands.

Although the brand of new women's clothing has springing up, it has always been dominated by foreign brands in the high-end market.

China's apparel industry badly needs the internationalization of its own national brands, especially the rise and prosperity of women's clothing brands.

Luo Zheng said that this is the social responsibility of a company with a sense of responsibility and mission.

Accept the baptism of the international market. The designer of the Chinese women's wear brand, the European brand, went through various hurdles to get the qualification of New York fashion week, aiming to compete in the show, accept the baptism of the market and forge the strength of the brand.

In order to ensure the realization of this goal, the company has invested a lot of manpower and financial resources to carry out the preparatory work for six months in accordance with international practice, which is to import international professional clothing sales companies and public relations companies to assist in operation so as to adapt to the customary business mode of International designer brand or high-end brand. The international prevailing sales mode has won favor in the fashion week of international buyers and investors gathered in New York.

For a Chinese clothing brand that wants to enter the international high-end market, it has the same important value as an internationally recognized design.

In this sense, the practice of the brand will surpass the value of brand exploration and is of great significance to the growth of designer brand groups in China's apparel industry.

Facts prove that Luo Zheng's determination, strength and enough effort have accumulated a solid foundation.

Founded in 1996, the brand has been reinvigorate the Chinese garment industry and cast the brand of Chinese international designers.

The creative team of O bran LAN has long been committed to integrating the eastern and Western culture to share more people through clothing, and to actively practice the marriage of top creative design teams and professional business teams. With the support of international capital, the best business model is to explore the combination of national designer brand and capital operation with independent intellectual property rights.

In September 9th, Luo Zheng, director of design of New York, held a special lecture on "the development of Chinese fashion and international market".

It has heralded the success of the 12 day. The conference attracted a lot of professional buyers and media attention, and fully prepared for many positive gains from the experience of exhibitors, market communication and future strategic planning.

Luo Zheng's foresight and practice attitude are the main factors that contributed to the success of this first time.