Clothing Direct Sales Shuffle, A Large Number Of Direct Selling Brands Will Die Out.

The Internet laboratory has released the Research Report on the evaluation of China's clothing direct selling websites. A group of new clothing direct selling brands, led by PPG, opened up new highlights for the B2C field in 2007, and also changed the downturn in 2006. The B2C e-commerce operators and the B2C e-commerce online retail market are rapidly warming, and the volume of pactions is increasing rapidly.

According to the Internet Association's statistics, the total revenue of B2C website last year was 5 billion 220 million yuan, an increase of 33.5% over the same period last year. It is estimated that the B2C e-commerce revenue scale will exceed 7 billion 90 million yuan this year, and it is expected to reach 9 billion 860 million yuan in 2009.

According to the Internet Laboratory survey, there are five websites that have the largest browsing volume in China: PPG, BONO, VANCL, LATLAND and USHAN.

According to the comprehensive evaluation of various indexes, the Internet laboratory has appeared nearly 100 brands of similar brands since the birth of the first clothing direct selling brand PPG in 2005. It has shown three characteristics of numerous brands, uneven and disparate quality. The following follow suit brands have been criticized in varying degrees because of the rush of time and the confusion of management. Among them, two hard targets of quality and service have become the main problems between the brands.

The report shows that in the apparel direct selling industry, the market share of PPG has reached 87%, while the BONO and VANCL of similar brands are ranked behind the market share of 4% and 2% respectively, while the total market share of other brands is 7%.

PPG is among the top indicators in the evaluation report, and the market share and the composite index are ranked first.

The clothing direct selling industry is the hot spot of IT development in recent two years. The Internet Laboratory, one of the earliest Internet research institutes in China, has organized many industry experts and professors to publish this report through scientific and meticulous research and massive data analysis.

The report also pointed out the problems and concerns of China's clothing direct selling industry, and stressed that only by continuing to strengthen brand guidance ability and core competitiveness, can clothing direct selling brands continue to expand their market share.

In the continuously heated clothing direct selling industry, many brands have changed from simple channel and product competition to deep competition. Brand competition has become the focus of the clothing direct selling industry in the future. The degree of brand recognition by the customers will also become the key to maintain the vitality of the clothing direct selling website.

In the field of Internet direct selling in China, the key role of brand competitiveness is the quality of customer service, which is also the most concerned and worrying problem for consumers.

The report shows that according to the sample survey of customers' satisfaction with brand quality at the front rank, PPG is 92%, BONO is 85%, VANCL is 74%.

The reasons for the great disparity in customer service are mainly whether the process of telephone ordering is smooth, whether the service process is concise, whether the distribution is accurate and timely, and the quality problems of each brand become the key to repeat consumers' purchase. Whether the clothing is good or not, determines the degree of consumer acceptance of the brand.

According to the composite index, PPG still has a long lead in terms of market share and customer satisfaction.

It is learnt that the Internet Laboratory, one of the earliest Internet development research institutes in China, has published a sketch map of the clothing direct selling market according to the forecast of the clothing direct selling industry in the future. This year, with the deep competition of various brands, the industry began to integrate, and some poor websites gradually disappeared due to lack of funds and market support.

Industry mergers and acquisitions began to take place, and competition intensified, resulting in fewer competitors. The website began to achieve scale effect, service quality began to improve, brand image was gradually established, leading enterprises further control costs and achieve profitability, and the industrial chain was integrated and improved.