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Hermes Will Raise Prices Again Next Year. Luxury Women'S Consumption Is Equal To Men'S.

2013/12/23 10:23:00 30

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Hermes Price Increases Luxury Goods Paris LV Chanel

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> a href= "http://sjfzxm.com/news/index_f.asp" > luxury goods < /a > the annual price rise seems to have become its inherent brand strategy.

Statistics from the US Bureau of labor statistics show that the price of luxury goods has risen by 60% over the past 10 years.

purchasing: "not buying this year will be more expensive"

reporter learned that "a href=" http://sjfzxm.com/news/index_f.asp "Ba Li Shi Jia" /a "on Monday this year, the price adjustment of some products in Europe, taking a classic locomotive package mini model as an example, the price increase is about 4%.

Hermes store salesperson also said that Hermes will formally raise its price next year, and the specific price increases and varieties will wait for the company's final notification.

in early October of this year, the price of "a href=" http://sjfzxm.com/news/index_f.asp "> LV < /a > the French official website was quietly adjusted. This adjustment involves LV handbags, including the classic series NeverFull, SpeedyAlma and so on. The increase is not equal to 8%~10%, which is equivalent to the price increase of RMB yuan.

In addition, luxury brands including YSL, CELINE, CHANEL, Herm s and so on began to rise almost from the end of October.

"P", "luxury goods prices are rising every year."

Reporters at many luxury goods purchasing shop found that many of the purchasing agents have played the "not buying this year and other more expensive" to do publicity.

Data show that over the past 13 years, the price of Kelly Bag has risen from $4800 (30240 yuan) to 7600 yuan (about 47880 yuan).

industry:

luxury secondhand shops only take 5~8 discount, /p >

Miss P is a loyal fan of a href= "http://sjfzxm.com/news/index_f.asp" > Chanel < /a >. She told reporters that he had the first classic Chanel handbag in 2012. It was 37 thousand yuan when he bought it in Guangzhou, and now the price of this bag has risen by nearly 20%.

"I used this bag to ask for the luxury second-hand store, when the salesperson told me that the package was 90% new, but the purchase price was less than twenty thousand yuan."

reporter learned from the Institute of wealth quality that in the second hand luxury market, the price of new unused luxury goods is generally 5~8 fold, the lowest to 70 percent off.

There are no more than 1000 products in luxury luxury stores.

"so if we buy new luxuries, even if the price is rising every year, we can not afford the price at the recycling terminal, so we can say that there is no investment income."

Insiders said.

In fact, the major luxury brands are basically mass production, which greatly reduces the specificity and scarcity of luxury goods in the past. Big companies are constantly upgrading various editions and limited editions until the limited edition is also a street view.

Nowadays, luxury goods have only a small amount of antique luxury goods, and they also have value preservation.

data: .

luxury Chinese sales growth rate is the lowest level in 2000 /p >

The 2013 China luxury market research released by Bain consulting firm showed that the growth rate of China's luxury market slowed further this year. The overall annual growth rate is expected to be around 2%, the lowest level since 2000.

In 2012, the figure was 7%.

in fact, the decline of luxury consumption in China has been a drag on the performance of some luxury brands.

LVMH group's three quarter earnings report showed that the group's revenue in the three quarter was about $9 billion 480 million, compared with $9 billion 300 million in the same period last year, or only 1.7%, lower than the expected 7 billion 240 million euros, which is also significantly lower than the 7% in the second quarter and 3% in the first quarter.

PRADA performance in the first half of the year also showed that the sales in the Greater China region slowed down, and the sales in the second quarter of Greater China fell from 24.3% in the first quarter to 13% in the second quarter.

Less than P, however, Hermes is one of the few luxury goods groups that still maintain up to two digit growth.

Sales in the third quarter increased by 5.5% to 895 million 500 thousand euros.

Excluding the effect of exchange rate, sales increased by 12.9%, and reached two digit growth in retail and wholesale.

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related reports

the 2013 China Luxury Market Research Report shows:

Chinese buy the world's 30% luxury goods .

> the Chinese contributed 29% of the total /p of global luxury goods.

> Chinese luxury consumers account for about 2/3 of total expenditure overseas, /p.

consumption expenditure of female consumers in China's luxury market is the same as that of male consumers for the first time.

yesterday, management consulting firm Bain company released the 2013 China luxury market research, pointing out that the Chinese are still the world's largest luxury consumer group, contributing 29% of the total global luxury goods expenditure, an increase of four percentage points over the previous year.

At present, Chinese luxury consumers spend about 2/3 of their total overseas consumption.

Guangzhou luxury goods sales fell /p >

reporters learned from a number of high-end shopping malls in Guangzhou yesterday that the sales of luxury goods category dropped to two digits year by year, influenced by market factors.

Mall people said.

and the reporters also learned that the same kind of collectibles as high value commodities, investment category is quite improved.

There are shopping malls, gold investment category, some brands have an increase of 10%.

Sales manager of the world's top watch brand, Guangzhou sales manager, revealed that the whole luxury industry has declined, and the north is more powerful than the south.

menswear wrist watch "most hurt" /p >

According to the P report, luxury consumers in China are still the largest group of luxury goods consumers in the world in 2013, consuming 116 billion dollars.

The proportion of local consumption has shrunk, and the momentum of Chinese consumers to buy luxury goods abroad continues to grow. Overseas spending accounts for 67% of the total expenditure of Chinese consumers.

on the other hand, the Chinese government's anti-corruption has a great influence on the luxury gift giving trend.

Among them, business gifts in the first tier cities are much lower.

The two categories of men's clothing and watches are the most serious.

In 2012, men's clothing in China's luxury goods market increased by 12% over the same period last year, but this year's consumption fell by 1%. Watch sales also fell 5% from last year's year-on-year, further deteriorating to 11%, and the higher the price of watches, the greater the decline.

Data from the Swiss watch industry association also showed that watches exported to China in the first 10 months of this year fell by 14% compared with the previous year in P.

yesterday, when the reporter asked about the sales situation, the sales manager of the top watch brand in Guangzhou said that the sales of the brand had dropped by two digits this year.

In the past, 70% of the sales of the brand were for personal use and 30% for business gifts.

women's consumption is equal to men's

in addition, the report also believes that women's consumer oriented fashion and shoes show strong growth momentum, the growth rate of 8% to 10%.

the report shows that the consumption expenditure of female consumers in China's luxury market is the same as that of male consumers for the first time.

This is a great leap forward compared to the market trend that contributed more than 90% of male consumption in 1995.