Four Big Flaws Make China'S Shoe Brand Confused.

< p > the majority of shoe bosses often boast of the status quo of China's footwear industry.

Cheap, counterfeit and one-off evaluation of China's shoes, even some of the regular enterprises that follow the path of their own brands, most of them have the following deficiencies and deficiencies in brand operation.

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< p > < strong > first is the lack of brand connotation from < a href= > http://fz.sjfzxm.com/ > shoe > /a >.

< /strong > there is a strange phenomenon in the domestic market at present. Women's shoes tend to focus more on brand connotation than men's shoes. For example, the brand orientation of women's shoes is to attract a lot of eyeballs, which means that the brand shoes can increase the charm of women.

In contrast, today's homemade men's shoes, such as the sons of the world, or the birds of fortune, have also played a touch ball to make the customers display the birds of wealth.

Who can know the spiritual appeal of this brand?

< p > for a pair of shoes, it is not only to satisfy the two needs of customers, one is based on the interests of clothing products, the other is to highlight the identity of the brand emotional appeal.

Similar to Senda and rich birds, they have made shoes for over ten years. It is estimated that there is nothing serious about quality. The most fatal thing is that although these brands sell directly to foreign brands, they simply can not satisfy consumers' emotional appeals based on their identities.

Therefore, it can be asserted that when foreign famous brands take advantage of OEM or ODM to rob China's footwear consumer market, a little price strategy can make domestic brands difficult.

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< p > < strong > followed by domestic "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx > shoes < /a > lack of concern for humanization.

< /strong > we know that nowadays a noun is widely used. That is human engineering.

Big cars and small stools are closely related to ergonomics. As the protection of the feet of human walking tools, if shoes neglect the concern of humanization and do not meet the needs of human engineering, the market will gradually shrink even if its version is successful again.

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Less than P, most of today's shoe manufacturers tend to pay attention to the outward appearance of a pair of shoes, and spend little effort to study how to improve the customer's comfort.

I remember watching Kim Hee Sun's Korean dramas showing footage of shoemaking. The Korean leather shoes pursued the comfort of customers wearing shoes, which was later certified by the author.

I have bought a pair of Korean leather shoes, to be honest, after you wear them, you no longer want to wear those domestic shoes that are not only airtight but also look heavy.

There is no more burden to wear South Korean shoes for shopping. This is a pair of shoes based on meeting the humanized needs of customers.

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< p > look back at our Fujian shoes, Zhejiang shoes and Guangdong shoes. How many brands are there in mind? Shoes are different from guns, guns are more powerful than shoes, and shoes always win the perfect details.

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< p > < strong > is the lack of customer satisfaction of domestic shoes again.

< /strong > there is an irrelevant example showing the importance of customer satisfaction.

Haier is not the most powerful brand in the air conditioning brands nowadays, but many consumers still choose to buy Haier air conditioners. They also convey the satisfactory service to Haier customers in the process of Haier air conditioning, and make recommendations to them. This is the great influence of Haier's customer satisfaction project.

And what about most domestic shoes? What most manufacturers expect is to shorten the three pack time again.

The excuse is that shoes belong to consumer goods and air conditioners belong to industrial products.

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< p > in daily life, complaints about shoes are quite high, but even if they are finally solved through third party mediation, they will eventually lose a customer and will lose a lot of potential customers because of their negative word-of-mouth.

There is a view in business circles that the most loyal customer of an organization is its most valuable customer.

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< p > < < strong >. Later, we talked about the lack of intellectual property rights of < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx > < China shoes > /a >.

The "/strong" false Nike incident is still fresh in memory. Chinese imitation ability has convinced the world. Of course, some remain in the deliberate imitation of appearance, and have not innovating intellectual property right, but a typical plagiarism.

Shoes and clothing have the same version. In fact, this version is the intellectual property of the wedge. Intellectual property is used to distinguish competitors from isolated competition, but it is often beaten by imitation.

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What is the truth of the four major deficiencies of the P footwear industry? What's the truth? With the speed and frequency of information dissemination, the tail of counterfeit products will be shorter and shorter. Without brand and quality, the vitality will be shorter and shorter, and the crisis will be the survival and interests of enterprises.

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