Baxing Shoe Materials First Promote Men'S Brand Shoes And Men'S Clothing Development

< p > < strong > pboundary fashion casual men's wear > /strong > /p >

In October last year, as the first group strategic plan after bilateral listing, Baxing group decided to launch the fashion brand men's clothing project. P

"It is not the enterprises that make sole shoes, they must extend to the field of finished shoes." the extension of the upstream and downstream industry chain, which appears to the outsiders, is based on the traditional thinking mode of Lin Liying, the general manager of Baxing group.

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< p > in fact, this seemingly bold cross-border extension is the result of Lin Liying weighing the pros and cons and thinking twice.

"In 2008, when the local sporting goods industry reached its peak, it entered the adjustment period of the industry. The trend of the industry downturn was becoming increasingly apparent. At this time, there was no successful case in the operation of the a href=" http://www.91se91.com/news/list.aspx ClassID=101112107108 "sports shoes brand < /a >.

Therefore, extending to the field of brand finished shoes is not favored by Lin Liying and Baxing.

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< p > but Baxing just went through the two listing, and the strategic demand for launching the expansion project of new projects is urgently placed before Lin Liying, taking into account the advantages of Jinjiang's big Quanzhou shoe and clothing industrial cluster, especially in the industrial chain and talent team.

As a result, Lin Liying first started the industry expansion in two industries: Children's products and adult men's clothing.

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< p > she further indicated that compared with the a href= "http://www.91se91.com/" > children's shoes and clothes < /a > market, adult men's clothing is clearer and clearer in orientation, tonality and channel expansion, and the brand loyalty of their consumer groups is high, and the future development space is broader.

To give a simple example, the consumer groups of children's shoes and clothing products often range from 0 years old to 12 years old. The product line span is large and the brand dependence is not high, which is more difficult for the first time involved in the terminal brand operation. Compared with that, the adult men's wear is the "collectivization" industry extension.

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< p > "the huge market of clothing consumption has attracted us to focus on the direction of brand clothing operation. Male consumers have a strong consumer shopping purpose, more emphasis on product quality and taste, and strong brand dependence.

For the first time in 20 years, Baxing has extended its products to the terminal and brand areas. What we have to do is long-term business. Men's consumption habits and brand dependence make us finally choose fashionable casual men's clothing.

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< p > < strong > do not look at the report on the spot inspection < /strong > < /p >

When the direction of "P > has been decided, Lin Liying starts to think again. What kind of posture will the men's wear of Baxing group enter into the market?" at present, some relatively fashionable men's clothing GXG, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > JACKJONES < /a "on the market, and so on, with their rich styles and cost-effective advantages, have already firmly locked the younger age groups. If our men's clothes are placed in the same shopping mall with them, they want to avoid making consumers compete for the two choice and face the competition directly. So, locating a more mature age consumer group should be a good try.

Lin Liying analyzed that, therefore, the urban 25~38 among the new upstarts, that is, those who have certain spending power or have some experience in the workplace will become their main consumer groups.

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< p > according to research, there is still room for products between business and leisure styles. Therefore, the definition of differentiated European and American style can make the new Ido EVIDOMA stand out quickly.

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For this reason, Lin Liying paid more hard work than others. In the two months after deciding to start the fashion men's wear project, she turned herself into a flying trapeze. Her footprints were almost everywhere in the big cities of the country. P

She once said frankly that Baxing has been a factory for more than 20 years, and has rich production technology and cost control advantages. It can be said that there is no doubt in terms of internal control capability, but the establishment of the new business outsourcing ecological chain is blank, let alone in the terminal operation of the brand.

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< p >, therefore, in order to find a better supplier, she decided to visit the relatively concentrated shoes and clothing producing areas in China, such as Guangdong and Jiangsu and Zhejiang provinces.

Each of the suppliers that might have worked with EVIDOMA was visited by Lin Liying personally. She took the trouble to visit the company's brand department and commodity department staff to visit each other and communicate with each other.

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< p > "for the newly established EVIDOMA, we hope to get more accurate and popular commodity information from the factory with research and development capability.

Under normal circumstances, their product information and information will be more developed than brand operators 30%, so these are more important for factory visits. I can not choose the most reasonable suppliers with the research reports that my staff gave me.

Lin Liying said.

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< p > after two months of market research across North and south, according to brand positioning and product structure analysis, Lin Liying finally worked out a relatively systematic terminal layout. IDMA EVIDOMA adopted a three dimensional sales channel combined with provincial and prefecture level shopping malls, which played a certain role in avoiding competition from the mature men's clothing in the market, and gave the new Ido EVIDOMA more time to grow and improve.

It is understood that at present, EVIDOMA has been rooted in the leading stores in Liaoning, Henan, Shanxi and other places.

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< p > < strong > > the two modules go hand in hand, < /strong > /p >

Lin Liying P's efforts paid off.

At the beginning of this year's 2013 China International Clothing and Accessories Fair (CHIC), EIDMA EVIDOMA first appeared stunning.

"Adoma is attending the event with a simple and fashionable style of urban upbringing. At the same time, he will take the global perspective and embrace the world, absorb the essence of fashion in Europe and America, and try to design unique clothes for Chinese fashion men."

Lin Liying said.

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< p > in the fashion men's clothing project started to promote, Baxing group's main business -- Baxing shoes material is also planning pformation and upgrading.

The Baxing Standard Industrial Park has sprung up. Several new production lines have been debugged and installed. After having modern development, production facilities and perfect management mechanism, Baize shoe material has become more and more sophisticated in the sole industry by means of mature production technology and comprehensive comprehensive supporting system. In particular, with the help of the IPO platform, the comprehensive strength level of Baxing has been further improved.

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< p > Lin Liying emphasized repeatedly that he grew up with the shoes of Jinjiang. Whenever he saw the prosperity of Chen Dai shoes, he was always filled with emotion. Therefore, the company will persist in its main business.

She said that in the future, the competitive advantage of Baxing shoes materials should be reflected in high technology and new technology. Especially in the past two years, the sports shoes industry has been affected by the overall economic depression, and the high-tech shoe soles of Baxing shoes are unstoppable.

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< p > therefore, Baxing shoe materials not only imported advanced shoe material matching production, testing equipment and operation process at home and abroad, and established a computer management center, which ensured the product's R & D and quality, and introduced Taiwan management team to a large extent. In the form of professional personnel, it brought together first-class designers and senior management talents in China, and injected fresh blood for product development and enterprise management.

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< p > "facts prove that this team brings the advanced management mode of Taiwan funded enterprises.

In addition, with their joining, we have made great breakthroughs in new product research and development over the past two years.

Many of our high-tech products are not produced by other peers.

This is also our biggest confidence in the current industrial crisis.

Lin Liying said that this practice played a crucial role in the progress of Baxing group shoe material business module in recent years.

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In the future, P and EVIDOMA will be the two important business modules of the group. They will operate independently and ultimately promote the strategic development of Baxing group.

"This is the beautiful blueprint of Baxing group depicted by Lin Liying.

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< p > strong > dialogue [/strong > < /p >

< p > reporter: from the field of materials and business to terminal products, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > Baxing group < /a > strategic planning? < /p >

< p > Lin Liying: diversification is the inevitable result of the development of Baxing group.

In the future, Baxing is not a single shoe material company. It is a diversified development group mainly based on shoe industry and involved in commerce and terminal products.

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P and Baidu men's clothing are two independent business areas. Shoe material is the fundamental and most effective part of Baxing group. We will stabilize and consolidate the existing parts and ensure its stability and improvement.

And idama is the first time that Baxing group deals with the terminal market. After all, we are optimistic about the terminal domestic market. This market is very huge. Therefore, we will plan a series of brand operation, channel layout and commodity positioning, and plan that in the next three years, the proportion of men's clothing business will eventually surpass the shoe material business.

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< p > reporter: what is the development status of Baxing group, especially the benefits of listing? < /p >

< p > Lin Liying: in the past 20 years, Baxing has been committed to the shoe material processing industry, from pure processing to the current one-stop production enterprise integrating R & D, processing and supporting production, which is very stable in customer structure, order source and internal control system.

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< p > conclusion: a shoe material enterprise can pass strict auditing standards, which is the embodiment of the comprehensive strength of enterprises.

With the title of listed companies, Baxing shoes materials also have the opportunity to attract more high-end customers.

High end customers generally focus on product quality and punctual delivery time, and professional R & D excellent enterprises can better control the stability and characteristics of product quality. At the same time, enterprises with a certain production capacity can control the delivery time to fulfill large quantities of order production.

These two points are all owned by Baxing shoes materials, and as long as quality and technology follow, we can get more orders.

Because of this, apart from supporting the domestic first-line brands, Baxing has opened up a large number of international brands in the past two years. For example, the international brand Mai Le has established a long-term partnership with Baxing.

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