Jinjiang Shoe Enterprises: Rui Zhan Develops Outdoor Insoles And Gets Market Recognition.

The government called for the nationwide movement and the popularity of outdoor activities increased the whole outdoor market. In addition to matching closely with upstream suppliers, the manufacturers of outdoor soles compete for subdivision, develop and innovate.

Pay close attention to market dynamics, and at the same time, pay close attention to basin control and control is the two major goals of Rui's shoe materials. In the first half of this year, Rui exhibition launched a series of outdoor products, all of which gained recognition and repercussion at home and abroad. Nowadays, Rui exhibition shoe material International orders from Italy SALEWA and Columbia have been received.

Show the latest results: Chairman Ding Ruizhan took out a pair of freshly made outdoor netting insoles and poured a full cup of tea and water. The tea cup water did not permeate directly to the insoles. Instead, it quickly turned into a small bead of water, which, like turning on the lotus leaf, hung on the surface of the insole and slid away. As long as the water beads were thrown away by hand, the pair of shoes were equally dry from inside to outside.

It is reported that the shoe pad is specially designed for outdoor tracing activities, even if it is soaked all day in the water, the sole can keep comfortable and breathable. In order to achieve this function, in addition to the use of GORETEX waterproof fabrics, in the whole pair of insoles in the process of production, for foaming, laminating and many other small craft links to make innovations. Starting from the decision to launch outdoor professional series insoles, on the one hand, Ding Rui flew to Korea and Germany to find new materials suitable for outdoor insoles products. On the other hand, he and his team did not experiment, and only a few hundred times after they had experimented hundreds of times.

"The air hole bore the whole pair of insoles. Waterproof and breathable The important function, especially the membrane pressing brush of the air hole, often affects the air permeability of the whole pair of insoles. In order to make the whole pair of insoles not only waterproof and breathable, the upper part of the insole has smaller air holes, and the ventilation holes of the base are large, so that the air flow of the upper and lower layers of the insole can be accelerated, so as to achieve the real waterproof and breathable. Ding Ruizhan explained.

In fact, since this year, Rui exhibition has developed a series of professional outdoor series insoles for outdoor hiking, mountaineering and river tracing activities. In addition to the introduction of new products, in order to further meet the increasing capacity, Rui shoes material is also added to the PU foaming workshop this year. At the same time, the international advanced ERP management system is introduced, including material control, report control, cost accounting analysis and other projects.

Ding Ruizhan thinks shoe material enterprises should pay more attention to the practice of "internal strength" while doing well in the market. "Nowadays, when the market becomes more and more difficult, enterprises should not only innovate but also make products available. Technical content And selling points, we should also pay attention to changes in the management of ideas, practice "internal skills."

"We have introduced this system to buy the bottlenecks in the internal supply chain and the production process, so that the company can be more standardized and standardized, and improve the competitiveness of the industry. This is the integration and upgrading of our supply chain. It is in this system that we can clearly and clearly control the progress of the basin, grasp the rhythm of the basin, and make every joint part of the basin more harmonious. The effectiveness of the basin has been further improved.