Nike Net Profit Increased 40% In The Two Quarter.

< p > the world's largest a href= "http://www.91se91.com/news/index_c.asp" > sports goods < /a > group NikeInc. (NYSE:NKE) Nike announced its two quarter earnings after closing 19 U.S. stocks on December.

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< p > as of November 30, 2013, NikeInc. (NYSE:NKE) Nike group achieved a net profit of US $537 million in the two quarter, a sharp increase of 39.8% compared with the same period last year, and the diluted earnings per share were US $0.59, slightly higher than the 0.58 US dollars expected in the market, compared with 0.57 US dollars in the same period last year.

The growth of < a href= "http://www.91se91.com/news/index_cj.asp > net profit < /a > is mainly due to the group's shift to high profit products and business, the increase of average selling price and the decrease of raw material cost.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/21/20131221044415_sj.JPG "/" < > > "

The total income in the two quarter of P was 6 billion 430 million US dollars, less than 6 billion 440 million US dollars in the market forecast, but 8% higher than 5 billion 960 million US dollars in the same period last year.

Gross profit margin rose 140 basis points to 43.9% over the same period.

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"P > group in Europe, the Western European and Central Eastern European markets recorded 18.3% and 17.1% revenue growth respectively, reaching 1 billion 74 million US dollars and 295 million US dollars; North America increased 9.2% to 2 billion 801 million US dollars, the growth rate was lower than the market expectation 10%; the income of Japan and emerging markets increased by 9% and 3% respectively, compared with the same period last year.

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< p > previously, the two quarter of the Greater China region, which has been dragging down the group's performance due to high inventory and fierce competition, has finally turned the tables, and revenue has risen 8% to $629 million over the same period.

Nike Nike brand President TrevorEdwards warned that the recovery of China's business will not show a linear increase. However, he said that with the brand strengthening to differentiate product supply according to the sports category, the Nike Nike brand has achieved initial success.

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< p > Nike < a href= "http://www.91se91.com/news/index_c.asp > > Nike brand < /a > sales growth in various categories and markets all over the world, with revenue of US $6 billion 70 million, a year-on-year increase of 9% over fixed exchange rates, while Converse CONVERSE performed prominently in North America, Britain and China, and revenue increased by 11% to US $360 million over fixed exchange rates.

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The total value of orders delivered in the next 5 months (from December 2013 to April 2014) is $10 billion 400 million, an increase of 12% over the same period last year, which is 9.6% higher than that expected by the market. P

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P, NikeInc. (NYSE:NKE), chief executive of Nike group MarkParker, said in an analyst conference after the earnings report that he expects sports events such as the 2014 super bowl, Winter Olympics and world cup to promote sales of basketball, soccer and running shoes.

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< p > NikeInc. (NYSE:NKE) Nike shares closed at $78.26 in December 19th, down 0.37%, and the trading session further fell 0.95% to 77.52 dollars after trading.

As of yesterday's closing, the stock rose 52% this year, outperforming the 27% increase in the S & P 500 index.

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