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    Wenling Children Shoes Become "Radiation" National Children'S Products Industry

    2013/12/21 15:39:00 205

    WenlingChildren'S ShoesChinese Academy Of Sciences

    < p > Chengbei street, Wenling City, Zhejiang Province, is a gathering place for children's shoes industry in the whole country. It is known as "the hometown of children's shoes". The whole street has 618 children's shoes manufacturing enterprises, 35 thousand employees, 150 million annual output, the output ranks first in the country, and exported to more than 40 countries and regions. In recent years, Wenling has urged to change the development path of "low end industry, low value-added, low technology level and low price competition". Through the measures of "government promotion, technology promotion, quality drive, brand linkage" and so on, take Chengbei street as the center, build < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > children's shoes boutique < /a >, and gradually radiate to the whole city's children's shoes industry, so as to realize the "butterfly change" of children's shoes industry as a whole. < /p >
    < p > 2009, the city commissioned the Chinese Academy of Sciences, the Central University and the footwear industry experts to go deep into the local area, launched a thematic study on how to promote the upgrading of children's shoes industry, and formed the first special report on industrial upgrading in the city, which provided an early theoretical guidance for the city's adjustment of the industrial structure and spanformation and upgrading of children's shoes. In December 2012, the municipal government jointly organized the China (Wenling) children's shoes industry summit forum with the China Leather Association to further clarify the development of children's shoes industry. < /p >
    After the < p >, the work plan for raising children's shoes industry in Chengbei street of Wenling city has been promulgated. The mayor is headed by the mayor, the deputy mayor of the industry is deputy leader, and the leaders of the 24 departments are the leading group of the members. Chengbei street also set up a joint meeting on spanformation and upgrading of footwear industry. Strict industry access threshold and priority arrangements and assistance should be given to key enterprises in recommending loans, supplying land, arranging projects and declaring famous brands. We reward the enterprises that create brand, formulate standards, technological innovation and marketing innovation, and select 102 private enterprises as a pilot project to speed up the pace of industrial spanformation and upgrading. < /p >
    < p > the Wenling Quality Supervision Bureau and the China leather and footwear industry research institute have jointly established a comprehensive public inspection service center for children's shoes with a total investment of 8 million yuan, including 5 laboratories with the most advanced domestic constant temperature and humidity of 3 million yuan, and the testing facilities have reached the advanced level in China. < /p >
    < p > at the same time, we should choose a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > children's shoes < /a > shoe material diversification, process first evolution and function diversification, and choose colleges and institutes to carry out industry university research cooperation and establish long-term and close cooperation relationship. Rudong Asia Plastic hired academician of the North China Academy of Sciences and Dr. China leather shoes Research Institute to set up doctoral workstation in the company, and introduced 40 researchers from Fujian and Guangdong to specialize in the research of children's shoes materials. < /p >
    < p > in addition, it also guides enterprises to implement the internationally advanced "excellent performance advanced quality management mode" to form a healthy competition environment for technicians. At present, 18 enterprises have introduced this management mode. On scale, children's shoes enterprises carry out the key post quality engineer's certification system. The shoe association takes the lead and organizes about 300 technicians every year to carry out quality engineer training. < /p >
    < p > Wenling Quality Supervision Bureau has established a quality credit evaluation system to improve quality. All children's shoes enterprises should file their name brand products, metrological certification, special equipment, production licenses, supervision and inspection, administrative penalties and so on, and take quality credit information as an important reference basis for administrative licensing, qualification grading, regular inspection, recognition and evaluation. We should expose illegal and illegal enterprises and form an effective market restraint mechanism. At present, children's shoes enterprises nurtured by famous brand products above the city level in Taizhou have all been included in the quality credit evaluation system, and more than 80% of children's shoes enterprises have made public commitment to quality and integrity. To build standard public service platform for children's shoes, we should set up a standard information base covering children's shoes industry to guide enterprises to carry out standardized production. Leading enterprises are encouraged to take an active part in all kinds of standards revision work, and strive to be the "leader" and "rulers" of the industry. Bo Yang, Fei Ying, Fu De long, Hao Tai Jia, Biddy, elf, big difference, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > stupid bear < /a >, Jin Mingle and other 20 leading enterprises are involved in the quality promotion alliance of children's shoes enterprises. Among them, Bo Yang and Eagle are involved in the drafting and formulation of two national children's shoes industry standards. < /p >
    At the same time, we should pay close attention to quality supervision, law enforcement and P. Every year, 1-2 children's shoes products special rectification actions were launched. In the past two years, 3 cases of fake and shoddy and unlicensed production were investigated and dealt with, and more than 1.5 copies of counterfeit brands were found. < /p >
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