Maxi Xi'S "Children'S Clothing Safety" Public Welfare Publicity Triggered Industry Reflection

< p > entering twenty-first Century, the problem of "children's wear safety" frequently appeared in the major media, which made many mothers buy extra baby clothes.

A few days ago, the online children's wear brand "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > maxixi < /a > broadcast the children's safety video in the fourteen national hospitals' mutual force media video. Its more than 200 square meters huge children's clothing safety public service advertisement also appeared in Dalian high profile, which made the industry earthquake.

< /p >

< p >, as a new brand of children's clothing online, many people in the industry call it "shocking!"

In fact, with the coming of the fourth baby boom and the release of the "two child" policy, the consumption demand of children's clothing market will continue to rise, and the huge market space has attracted businessmen to invest in the competition sequence of children's clothing market, which once made children's clothing industry full of gunpowder.

< /p >

"P >" in such a "competitive" situation, many people in the industry expressed concern about Mai Xi Xi's big investment in "children's clothing safety".

Some people think that for a new network brand, the "children's safety" public service advertising needs to bear more financial pressure.

What's more, maxixi wants to pursue high quality infant clothing. This means that the cost of quality control is bound to rise, and the market is not yet accepted. This will inevitably affect the profit margin before the brand is influential.

A problem that can not be ignored is that some consumers commented at the Massey West cat flagship store: "the clothes are beautiful, the quality is good, but it is a little expensive."

< /p >

< p > mothers know that Internet kids wear tens of dollars, and the price of Macy's one hundred or two hundred yuan will make it difficult for consumers to accept and feel small and expensive. This is also a problem to be solved before the West.

On the other hand, consumers complain that the price of brand children's clothing is high and unacceptable, while businesses complain that the cost of children's clothing is high and the profit space is not high.

For children's clothing brands, how hard is it to solve this equation? < /p >

< p > Han Jizhi, director of operation of maxixi, gave me an account.

The relevant standards promulgated in China have made mandatory provisions for the determination of children's fabric < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > color fastness < /a > formaldehyde and pH value.

Therefore, strict fabric standards have increased the cost of children's clothing products. Unlike ordinary adult clothing, maxixi's requirements and testing for children's fabrics are more stringent. All of them adopt class a fabrics, which means the cost of children's clothing is rising.

< /p >

< p > followed by strict standards of production, including Masisi's children's clothing before the production of children's clothing must be woven fabric samples sent to the designated national testing department for fabric safety testing, to ensure that the fabric reaches the standard.

After making garments for children's clothing, sampling inspection of garments must also be carried out.

To a certain extent, this resulted in an increase in the cost of children's clothing testing.

< /p >

< p > at the same time, the production process of children's clothing is more complicated than that of adults. It can be said that children's clothing production is more processed, and the process requirements are higher.

The production process is longer, and some decorative processes such as embroidery, applique, printing, inserting, inserting, and so on, which are used to embody children's interest, consume time and consume trade unions, resulting in a decline in the number of bicycles / platforms and the rise of labor costs.

Although children's clothing is less expensive than adult clothing, the cost of material saved is simply not up to the cost of increasing production costs.

Moreover, children's clothing accessories are more stringent, and the cost is also high.

< /p >

< p > such an account, the input and output ratio of < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > children's wear < /a > can not be compared with adult women's wear and men's wear, but also because the "children's wear safety" is very sensitive, and it also discourages many fashion dealers.

This is why there are fewer reasons for making baby clothes in the market. One hundred or two hundred of the unit price may be cheap online, but on the Internet it becomes "small expensive".

< /p >

< p > "but as an ideal brand, we will stick to it. We need to ensure the safety of children's clothing and adapt to the market. We can't make products that are too cheap, only products that are priced at the right price. We are exploring breakthroughs in protecting quality and protecting the market."

Han Jizhi said at the end of the interview.

< /p >