South Korean Camping Products Market Is Hot, Enterprises Rush To Eat Crazily

< p > according to Korean media, recently, although South Korea was greatly affected by the economic downturn, but thanks to the five day working system and the popularity of leisure culture, camping supplies market has expanded rapidly, and the "camping people" has become a gold consumer group.

Outdoor enterprises are also actively entering the camping market.

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"P", the brand of Gangwon Yung yuan trading company, "18 yuan" outdoor, said: "we will provide free coupons for customers who buy tents in Yuanzhou city and Gucheng camp in southern Gangwon."

It is also said that if the application is applied in the store, the duration of the free use of camping sites will last until November.

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< p > another outdoor brand "Bbu Ryak" (BLACKYAK) has also started to operate in camping grounds in Ru Yi Dao and Dao Island, which can accommodate 400 tents, starting from 20 this month. "BLACKYAK"

It is reported that last year, the company launched more than 40 camping supplies, a sales of 10 billion won, and this year plans to increase its products to more than 80, and sales target has increased to 18 billion won.

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Last year, P launched millet, a car camping product. This year, it has also increased its product range and quantity by 30%, challenging the camping market.

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< p > in fact, most South Korea's a href= "http://www.91se91.com/news/index_c.asp" > outdoor products < /a > enterprises originally sold camping supplies, but in 1991 banned the picnic in the National Park, the enterprises were hit hard.

After the Asian financial crisis in 1997, the number of mountaineering people who chose to pay less money gradually increased. Therefore, most of the outdoor enterprises changed the industry direction to the outdoor clothing market, which was mainly made of mountaineering clothes.

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P outdoor clothing market, which is mainly composed of mountaineering clothes, has expanded by an average annual growth rate of 30% from the end of 2009. Now it has become the second largest consumer market in the world after the United States.

However, with the continuous accession of new brands, there are more than 100 brands at home and abroad, which has caused the overheating of the market.

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< p > recently, many outdoor brands with "a href=" http://www.91se91.com/news/index_c.asp "mountaineering clothes < /a" as main products have to stop related businesses in the fierce competition and announce their exit.

Last December, after "a href=" http://www.91se91.com/news/index_c.asp "clothing" /a "and" jewelry company "F&F" launched the outdoor brand "TheDoor", it was suspended for only 10 months.

In addition, LSnetworks also stopped selling the Swedish outdoor brand "PEAK" which was launched last April.

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Contrary to P, the number of camping related industries has been increasing as the number of campers has been increasing.

Although it is now in the rainy season, sales of camping products increased by 52.6% over the same month.

In the recent 1 or 2 years, the number of drivers driving a camping device in Seoul has increased by 10%.

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< p > KOLONSPORT, Minister Yin Zaien said, "camping culture used to be mainly lovers.

Thanks to the five day working system and the upper school system, family camps have increased substantially recently.

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< p > in the face of this trend, Pu Yongxue, director of "search for joy", said: "as the national income of the Republic of Korea has entered the era of 20 thousand dollars, the camping fever has once again reached a climax, so we are able to return to the original business."

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