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Discounts For Luxury Goods At The End Of The Year Will Start Another Round Next Year.

2013/12/27 18:06:00 7

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at the moment, the "double egg" < a href= "http://www.91se91.com/news/index_c.asp" > discount season < /a >, which is stacked on Christmas day and new year's day, has all kinds of brand firepower opening, giving various alluring promotional activities, and announcing that "SALE" becomes the key word for the next month. But for those who love luxury goods, year-end shopping may not be cheap, because the price of luxury goods at the end of each year seems to have become a rule. 
 reporter recently visited the market to find that the major luxury brands have been quietly increasing prices before Christmas. Some of the luxury goods that are not yet priced are also being priced up before the end of the year. Industry experts say, in essence, luxury goods are luxurious because of their rarity. In the face of increasing purchasing power and increasing production, the increase in costs of labor and materials can maximize profits. The timing of price increases will certainly be selected in the gold shopping season, such as Christmas and new year. 
 reporter also noted that as the country vigorously combating corruption and building a clean government, the gift market has shrunk dramatically, and the main purchasing group of luxury goods has become a personal consumer. From this point of view, even if the price rises at the end of the year, the future of major luxury brands will still be tough. 
 found that purchasing agents are more expensive next year, /p >
 reporter learned that as early as in early October, LV French official website quietly adjusted the price of some handbags, including the classic series NeverFull, SpeedyAlma and so on, all in the range of price increase, rising at 8%-10%, equivalent to RMB 200-1840 yuan. 
 from the end of October, luxury brands including CHANEL, YSL and CELINE almost all rose in price. Recently, the price adjustment of some products in Europe has also been carried out by the Paris family. Taking a classic locomotive mini model as an example, its price increase is about 4%. 
 then, reporters visited many luxury goods purchasing stores and found that they all played "not buying this year would be more expensive" to do propaganda. Shopkeepers of a luxury specialty purchasing shop told reporters that new brands such as CELINE have increased their prices this year. "Some classic items haven't gone up yet. They are expected to rise next year. Hurry up and buy them!" 
 reporter's performance report of many a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > has found that sales growth in mainland China has slowed down this year. But us statistics show that in the past 10 years, the price of luxury goods has risen by 60%. 
 visit several large brands quietly rising price 10% .
 "I will have some discount at the end of the year when I celebrate the new year. I didn't expect it to increase by 1000 yuan than before." In the mall of China World Trade Center, the reporter met Miss Zhao, a white-collar worker. She said she had saved two months' salary and wanted to buy a LV bag that she had been looking forward to in the end of the year. But after watching it, she found that it was not cheap, but it also went up. 
 reporters found that many famous international luxury brands such as Dior, GUCCI and Cartier were stealing prices before Christmas. According to a number of sales counters of brand counters, they have recently received notice of price increase at headquarters, and the price adjustment for most of the commodities they sell is about 10%. Some brands will have a new round of price increases before and after new year's day. 
 "Hermes will increase its price next month." This is the most frequently heard reporter's visit. Reporters learned that Hermes released information on price rises during the first half of the group's announcement, saying the group plans to raise prices next year. < a href= "http://www.91se91.com/news/index_c.asp" > Hermes > /a > attributed the increase in price to the increase in raw material costs, calling the price of raw materials such as silk and leather increased, while alleviating the impact of exchange rate fluctuations on brands. 
 data show that over the past 13 years, the price of Kelly Bag has risen from US $4800 (US $30240) to US $7600 (about 47880 yuan). 
 discount sale luxury goods "do not worry about selling"? 
 reporter noted that during the Christmas and new year's discount season, some of the luxury items are also promoting, but most of the activities are old ones. A number of luxury brand salesmen have made it clear that the current sale of goods will not take any form of sales promotion activities at the end of the year, because luxury goods are "not to be sold". 
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 < --EndFragment-- > but this is contrary to the consumer's statement. Miss Li, a white collar, told reporters that the price of the new products is even more expensive than foreign purchases, even if they are discounted. "Even if the classical ones are playing thirty percent off, they are only equivalent to the foreign prices. Why should we buy them at this time?" 
 for high-end luxury goods, the period from Christmas to Spring Festival is the most popular selling period. According to Bain, an American consulting firm, 25% of luxury goods sold in mainland China are used for personal and business gifts. However, with the introduction of a series of policy restrictions on public spending, luxury sales have been greatly affected. 
 of course, as an industry insider has said, the fascination of luxury goods is ultimately due to the Chinese people's attention to "face". "Apart from giving gifts, those high-end consumers are also beginning to avoid showing off their wealth in vulgarity. They like to buy high-end products to reward themselves and show their unique taste. These people are the biggest target group of luxury goods. " 
 analyzing the price increase at the end of the election year and seeking maximum profit 
"P > luxury brands have to raise prices several times a year, but most people do not understand the real reason for the rise of luxury goods. According to industry analysis, prices of raw materials such as leather and bare drills are one of the reasons for the price adjustment of luxury goods. Besides, the operation strategy of luxury brands is also one of the factors of price adjustment. In the context of inflation, no price increase means depreciation. 
 as for luxury goods, prices rise before the end of the discount season. There are not only two reasons, but the most important reason is to seize the opportunity of increasing demand for luxury goods at the end of the year, so as to maximize the profit of enterprises. 
 experts say that China's luxury consumption is entering the golden age. From the end of the year, we can see that the luxury consumer group has grasped the consumption mentality of this high-end customer to support the facade and "buy up or not buy" to satisfy our sense of vanity and accomplishment. The higher the commodity price, the more market there is. 
 remind .
 WeChat purchasing luxury goods 
 beware of pitfalls /p >
The popularity of WeChat P has seen many marketing professionals see a new marketing carrier. So many people began to do business through WeChat in "friends circle". Many people have seen the overseas purchasing information published by friends in the "friends circle". Luxury items can be bought, including bags, watches, skin care products, etc. because the price is cheaper, and the information is released by friends. Many people think that the reliability is very high. 
Ms. P is one of the members of the public. She saw a Swiss women's wrist watch in her circle of friends. She thought the design was unique and looked very good. Price, the other side said that the original price of 10 thousand yuan, now discounted, as long as 5000 yuan, to ensure that it is genuine. So miss sun paid 5000 yuan to buy this watch. 
 who knows the difference between the watch and the picture after sun arrived. She showed her watch to a knowledgeable friend, who told her bluntly that it was an imitation. The next day, when Ms. sun went to the seller again, she found she had been blacken. 
 for Ms. sun's experience, a seller admitted that overseas purchasing luxuries are not all fake, but now there are still regulatory gaps in WeChat's purchasing. Many sellers use this to sell fake goods for profit. As long as they take pictures of buyers, they can't tell the truth from them. "Now it's so expensive that international freight is so expensive that it is impossible to buy luxury goods with low price." 
 for this case, a lawyer also said that WeChat did not implement the real name system, it is difficult to find the true information of users. Once a cheater is encountered, the rights and interests of consumers can hardly be guaranteed. He also pointed out that it is illegal to sell high imitation luxury goods on WeChat. The amount is relatively large and is suspected of fraud, which can be reported to the public security organ. It is suggested that consumers should not covet the cheap, because there is no pie in the sky, and it is impossible to buy high-end luxury goods at a low price.