The Cultural Character Behind The Success Of Shoes And Clothing Brands In Quanzhou

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Quanzhou < /a > is known as the "brand city of China". Its brand is dazzling and famous.

At the major events such as Beijing Olympic Games and London Olympic Games, Anta, 361 degrees, XTEP, PEAK, Hongxing Erke, Jordan and several other Quanzhou brand sponsors concentrated on the show, showing the strength of Quanzhou brand to the whole world.

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< p > any successful brand contains a charming cultural personality that emits its own strong characteristics.

Quanzhou people have created many excellent "brands". However, some Quanzhou entrepreneurs do not have very profound cultural knowledge. But most business owners almost all know "thinking without evil" in an invisible way.

In a word, Quanzhou people win the recognition of the whole world with a sincere heart.

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< p > Quanzhou's cultural character has its deep historical foundation.

At the end of the Western Jin Dynasty, the central plains were hung up, and the general Lin Lu Gong of Zhaoyuan received the eight surnames of Ling, Lin, Huang, Chen, Zheng, Zhan, Qiu, Ho and Hu in Fujian Province to take refuge in Quanzhou. They chose the ancient warm Ling Quanzhou to open up their family and thrive, bringing the excellent culture, customs, language, classics, etiquette, farming techniques, trade and industry skills to the Central Plains, thus laying a solid foundation for the later "Minnan culture" and also becoming the cultural core of the "city brand" of the city.

Through the Tang Dynasty, the "three kings" Wang Chao, Wang Shen, and Wang Shen know led more ethnic tribes to emigrate "Quanzhou blessed land" and the Song Dynasty to pfer the descendants of Zhao Kuangyin's descendants of "South Outer Zong Zheng Si" to "Quanzhou", which added "Quanzhou" to the Royal meteorology and respectability, and gained the original goodness, integrity, simplicity, wisdom and tolerance of the Quanzhou people.

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< p > based on the character of Minnan culture, business owners in Quanzhou are well aware of the truth that brand makers love consumers and consumers will love brand creators, which can be seen from the name of brands.

For example, "Heng an": I hope Chinese women will be "Kangan Yi Heng".

"Anta": safe, fashionable, comfortable, reliable, practical and beautiful, so that you can feel free and easy to set foot on the road to forge ahead.

"Xi De Long": < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > like Shuanglong, so that you can enjoy yourself and make your heart happy.

In addition, such as "Ya Ke", "delicious point", "good color head", "Ann le", "Shu Hua", "Guan Fu" and so on.

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< p > kindness is the foundation of brand culture and the connotation of brand owner's character.

For example, "Li Lang" and "Lang", that is, "people" in Southern Fujian dialect.

"Lang" is collectively called "man".

As long as it is good for "man" goods, "Li Lang" can be provided to consumers.

The two words of "Li Lang" fully show that the Chinese people must "strengthen themselves" and "strengthen themselves" must be "beneficial to others". The "Li Lang people" are well versed in this way, and also show the self-confidence of Chinese culture and the excellent quality and ability of Quanzhou people.

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< p > in short, the cultural character of Quanzhou's "a href=" http://www.91se91.com/news/index_s.asp "brand" /a "is based on the goodness, integrity, selflessness, great love and fairness inherent in Quanzhou people. This is the backbone of" culture "and is the core part of incompatibility.

At the core periphery, we must also stress tolerance, solidarity, respect, love, treasure, trust, cooperation, and so on, so as to give full play to the knowledge, experience, technology and passion of all employees in the enterprise, so as to fill the infinite vitality of excellent brands.

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