Brand Marketing Potential Of Jinjiang Shoes And Clothing Brand

With the perfect industrial chain and strong brand effect, P e-commerce is developing rapidly in Jinjiang. According to statistics, at present, more than 70% of Jinjiang's a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing enterprises are involved in e-commerce. This year, Jinjiang has set up an industry platform to speed up the development of e-commerce through supporting policies. < /p >
< p > < strong > "nesting" to support the electricity supplier < /strong > /p >
< p > the highest reward can reach 500 thousand yuan in a series of policies to support e-commerce in Jinjiang this year. In addition to policy support, Jinjiang is also actively building platforms. For example, this year's shoe fair, Jinjiang launched the first "online shopping mall" to enter the electricity supplier market, hundreds of shops settled. < /p >
At the same time, Jinjiang also set up an information base for electricity suppliers, and through the joint training of schools and enterprises, trade association training, professional website training, introduction of excellent talents and other forms, we will build a long-term and effective transport platform between e-commerce enterprises and professionals, and support the establishment of a public service platform for technology research and development and personnel training. < /p >
< p > in this year, Jinjiang "nesting Phoenix", set up e-commerce Park of Hongshan Wen Chuang yuan and e-commerce center of China shoes capital, and attract e-commerce talents to take root in Jinjiang. < /p >
< p > "every three years in the e-business park will be rewarded, such as rent concessions, if it has been in the park for more than a year." Hong Shanwen Chong Park responsible person said. < /p >
< p > in April this year, more than 200 enterprises entered the electronic commerce center of China shoe capital in Jinjiang. The center has a total investment of 1 billion yuan. It is the first modern e-commerce center in Jinjiang, which integrates e-commerce, exhibition area, logistics distribution area and supporting service area. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_p.asp" > Jinjiang < /a > electric business "group army" < /strong > /p >
< p > it is precisely in the context of the vigorous development of Jinjiang's electricity supplier that Jinjiang's private enterprises have "electric shock", forming a force that can not be underestimated in the domestic electricity business community. < /p >
< p > in this year's "double eleven" promotion, Jinjiang brand has performed well. Among them, sports category sales list ranked the top ten, Anta, XTEP, Jordan, Hongxing Erke ranked the top; from the 11 to 24 ranking, 361, PEAK, del Hui, and precious birds are listed among them. The 5 representatives of the local enterprises, including CABBEEN, nine, and nine wolves, entered the top 20 of Tmall men's clothing. Among them, the seven wolves men's "double 11" sales exceeded 129 million yuan that day, becoming the first enterprise in our province to sell more than 100 million yuan per day. In addition, Jinjiang brands such as Tianlun Tian, HI-TEC, Babu bean, Habib bear and hornet are among the top ranking of their respective categories. < /p >
< p > the manufacturing industry in Jinjiang is developed, the potential of the net selling market is large, and the development prospect is broad. However, the decentralized development mode of each battalion is not conducive to the overall brand of Jinjiang electric business. "E-commerce is a transparent market, and the disorderly competition among enterprises will make the market rotten." Industry experts said that at present, the construction of e-commerce in Jinjiang is still in the traditional stage, unable to complement each other with strong industries. The characteristics of small, scattered and weak are exposed. There are widespread price wars and disorder competition in the electricity supplier industry. Jinjiang electric providers need to integrate urgently. < /p >
< p > it is under such circumstances that in September this year, the Jinjiang a href= "http://www.91se91.com/news/index_s.asp" > Electronic Commerce < /a > association was established and worked with logistics enterprises to create a highly centralized and efficient logistics system. The establishment of the association also marks a new stage of development of e-commerce in Jinjiang. < /p >