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Marry Ma, A Fashion Designer And Model Designer, Is Persistent In Brand.

2013/12/24 13:39:00 44

the fifteenth Peking University Guanghua New Year Forum was held in December 21, 2013 at the Centennial lecture hall of Peking University.

The theme of this forum is "a new era of new economy and new changes". The forum focused on the the third Plenary Session of the 18th CPC Central Committee reform of the new deal, and judged the current situation of China's economic development and prospects for future China's reform prospects.

< a href= "http://www.91se91.com/" target= "_blank" > dress < /a > < a href= "http://www.91se91.com/" target= "_blank" > designer < < > >, the famous model Marry Ma said at the meeting, to be a brand, has been sticking to the idea that the soul gives you the brand, and adhering to this style of your own philosophy, can you achieve the power of inheritance.

below is a forum record: .

Marry Ma: I particularly appreciate that he has just talked about a word, the soul, because I believe that any brand, if he does not have a soul, may be good this year, next year is good, maybe the year after next may be fine, but he can not insist on for a few days, the soul of things in the entire enterprise or brand does not exist, the inheritance of such enterprises is certainly no vitality.

I have participated in two dialogue sessions some time ago, when I talked about fashion industry, a topic like this. The chairman of Italy Fashion Federation talked about why there are brands in a century, and some brands disappear in 35 years. That is the role of soul and soul.

A brand has a soul because it affects a lot of people. These people are very influential in the sight of the whole people.

When I talk about myself, you have been a brand. After all these years, you have been sticking to the idea that your soul gives you brand. Your philosophy is sticking to this style. In this way, you can have the power of inheritance. From the small part of the crowd to the more consumers, the understanding of this concept and the understanding of culture will ultimately affect the psychology of every consumer. This brand will have a direct impact on my life and enhance the quality of my life, so I feel that something is not so clash with P. ""

actually in so many years, engaged in the design, before you know more about me on the T stage, and then on the sports ground, for me, life experience is still very rich, my process is the whole life of a particularly good accumulation, accumulation, the process of accumulation of things for you today to do a platform, do a thing you like, you use your way to express it, I think this may be that you form the core of this brand, that is the soul.

You know how big the deterrent of the soul is in the platform, so that it will maintain its energy well and constantly increase its energy. In order to make it go further, the process of market changes and changes in the environment, including many high-tech, network, and more impact on your brand, your products from all sides, all kinds of temptations and so on, but at this time, the most important thing is that you really need to be very persistent and stick to the fact that you are still fixed on the soul to increase energy, protect it well, stick to your good things, stick to your good things, and its value.

"P" just why he laughs, sometimes he does not necessarily need the market. I think of the first half of the season. When we first thought about it, Joan was listening to her many ideas on this occasion for the first time. It was really great. There was a few words with him in the following part. China is particularly short of sticking to her design idea and inheriting the culture like her. But sometimes she walked faster and stood higher, but she needed to live in the same big environment. She also needed to enjoy this kind of beauty. As I do now, I will do retail business in 2003, and do management customization in 2005. In the second half of next year, I will extend another product chain of my Volkswagen product project on the advanced customization platform, which is aimed at the Cowboy brand of the mass market.

＜p＞　　高級(jí)定制定位人群比較高端，我覺得最大的收獲，因?yàn)樗麄冇凶约旱囊曇埃畹拈啔v相對(duì)來(lái)講更加的豐富，有厚度，我從他們的身上也掙到錢，第一能吃飽飯，另外，他們的精神層面的內(nèi)容也給我很大的影響，從他們身上學(xué)了很多東西，這個(gè)過程當(dāng)中，這塊的平臺(tái)會(huì)建筑的應(yīng)該說(shuō)穩(wěn)定，它的影響力，它無(wú)形的價(jià)值是對(duì)你品牌有附加值的，在這個(gè)基礎(chǔ)上，我希望我能用另外一個(gè)角度去影響到或者去滿足大眾市場(chǎng)，在審美上面的需求，這是接下來(lái)商業(yè)和文化之間有的時(shí)候可以有一個(gè)平衡點(diǎn)，這一塊永遠(yuǎn)不讓步，就是要把＜a href="http://www.91se91.com/" target="_blank"＞衣服＜/a＞做到最高質(zhì)量的產(chǎn)品，甚至把它做成一件藝術(shù)品，有的時(shí)候說(shuō)這個(gè)衣服太貴了，不舍得買，做得太精美了，這是一個(gè)精神，但是另外一個(gè)人群，我相信他也需要有一個(gè)人去引導(dǎo)他們，我剛剛有

I really want to say that sometimes the market really needs guidance like the design concept of joor.

＜p＞　　最簡(jiǎn)單的例子，有時(shí)候我們出門的時(shí)候?yàn)槭裁纯傆X得怎么穿怎么不是，怎么穿覺得和場(chǎng)合不太吻合，自己覺得很別扭，當(dāng)然在很多人眼里確實(shí)不夠優(yōu)雅，不夠協(xié)調(diào)，不夠優(yōu)美，那么大的市場(chǎng)大家都希望能夠擁有特別美麗的人生，即使走得很高，用另外一種方式滿足于你對(duì)生活，對(duì)高品質(zhì)生活的需求，我覺得這個(gè)就是應(yīng)該或者說(shuō)非常強(qiáng)烈的建議，就是需要有這樣的人，一個(gè)人群，這樣的品牌這樣的設(shè)計(jì)師引導(dǎo)這個(gè)市場(chǎng)，我告訴你這個(gè)東西怎么穿，賴?yán)蠋熤v的有幾句話，意思是有的時(shí)候不需要知道消費(fèi)者具體的想法，是我給的，之前你不知道我需要什么，目前大環(huán)境的現(xiàn)在的時(shí)代，真的需要一個(gè)創(chuàng)造者，一個(gè)設(shè)計(jì)師，一個(gè)品牌，把這個(gè)東西擺在你面前，突然發(fā)現(xiàn)這是你需要的，一定要有這種魄力，甚至有的時(shí)候要有堅(jiān)強(qiáng)的財(cái)團(tuán)在后面支撐你做這樣一些事情。

Anyway, if I find the right time and way, I believe it will lead to the true aesthetic height and affect the quality of everyone's real life.

host: Although I am very good friends with Marry Ma, I am not particularly aware of her business model. When she just shared it, I feel that her brand and different lines have gone from the pure spring to the lower, which can basically cover the whole line. Marry must have a great idea.

Marry Ma: I would like to share with you a few things that I have done to answer your question. I made clothing brand in 2003, started retail in 2003, made advanced customization in 2005, and another line in the second half of next year.

What I mentioned just now is a new business mode for me. As we all know, advanced customization is a relatively high-end crowd. Small crowd, this small crowd gives me a lot of additional value for my brand. As we all know, advanced customization is not easy to make it very large in scale, but its added value, its influence and its height in this field can have some weight. To me, the biggest advantage is that, after all, I had more resources when I had more experience, and there was a lot of communication between the business and art circles.

simple sentence, I can easily have some of my customers who are highly customised. They are good communicators to me and have some value.

On this basis, my other business chain, because of this kind of influence, I want to meet the needs of people who are not highly customized, so this year, the official start of this year, this cowboy series, here, especially want to do a trial on the spot, there are some teachers here, who wears jeans? More than two, actually is everyone's love for jeans, I am cowboy control. When I came here today, I still want to wear formal dress, or wear formal clothes or wear suits.

I made the first press conference in 1999. I made second press conferences in 2000, and the second press conference was all about cowboys. At that time, I was obsessed with cowboys. Most of the understanding of cowboys were mostly in cowboys. It was mostly leisure for cowboys. Is it not possible for cowboys to have another kind of life and another image? When I was cowboy in 2000, I tried to dress with jeans, and in many people's ideas, luxurious handicrafts, all kinds of crystals, luxurious decorations, including no soft fabrics, etc.

It shows the character of this person. This personality may be the same as what I want inside. I am usually a neutral personality. I am talking about making new creation and cultural creation. I hope so many years, my love for cowboys, its fascination with it and its madness. I hope that from the angle of aesthetics, aesthetics of life and understanding of design above, I can extend the cowboy very well. My ultimate goal is that someday, whether in China or in Hollywood, or on another grand prize stage, a star or N stars who can walk on the red carpet can wear my brand. This is a dream of mine. If the dress made of cowboy is very beautiful and very atmospheric, can it stand out from all the extremely luxurious dresses?

＜p＞　　所以目前我的商業(yè)模式，我會(huì)分幾個(gè)不同的系列，在我牛仔大的框架里面不同的系列，其中一個(gè)可能會(huì)和很多在業(yè)內(nèi)非常有影響力的明星，像夏雨、胡軍，他們對(duì)牛仔的癡迷和我不相上下，我跟他們有商業(yè)的合作，可能我們之間會(huì)達(dá)成新的系列，我相信他們自己會(huì)很喜歡，他們會(huì)用他們的方式來(lái)傳播牛仔新的理念，同時(shí)喜歡他的粉絲們，我相信也會(huì)對(duì)他設(shè)計(jì)出的產(chǎn)品，進(jìn)行了解，我們?cè)O(shè)計(jì)不同的系列，每個(gè)系列一定有一個(gè)元素和這個(gè)人融為一體的，這樣的話是發(fā)射性的方向，去針對(duì)不同的人群，這種系列，最重要的還是，我們牛仔系列希望非常優(yōu)雅的，非常自信的，非常獨(dú)立的這么一個(gè)產(chǎn)品定位，我們有另外一個(gè)系列，滿足更多的真正像在座很多喜歡牛仔的朋友們，不但是休閑的時(shí)候穿，在某一天出去會(huì)談，小的party的時(shí)候，同樣可以穿一個(gè)牛仔，這個(gè)時(shí)

The cowboy must add some decorations, beautiful jeans library, beautiful jeans vest, and this vest becomes fashionable. This phenomenon can go to party, a very fashionable place, and weekend is also a very casual and personalized occasion to show itself.

I like cowboys too much. Just like Lai said, fashion and creativity should start from the center. From the heart, I will give more elements to the pformation of cowboys and its new life points. This element is for cowboys and other lives, so that you can reflect your personality and different styles in the red carpet. I hope you will pay more attention to the Marry Model cowboy series.

Question: P: culture should keep pace with the times. The cultural revolution is to remove the old culture, and now to raise the cultural movement, I am a bit worried.

There is an experience. I believe you are familiar with the first tier and second tier brands in the world. Dior and LV didn't know that. About six or seven years ago, the first time I saw the exhibition of Dior's advanced custom made in China was very impressive. Of course, the design of the exhibition was very beautiful and modern. I saw the first dress was a black skirt. I saw its craft. It didn't touch me too much. It touched me on the side of the card. The product was born in 1947. It was very moving to me at that time. I was thinking that a garment like this in Europe in 1947 has appeared in the market, representing the living standard of some people in Europe. > a href= "http://www.91se91.com/news/index_c.asp" > Marry Ma < /a >: I suddenly remembered the middle.

＜p＞　　1947年的時(shí)候，我在干嗎，我們?cè)诟蓡幔覀冊(cè)诖┦裁礃拥囊路抑v這個(gè)例子是，1947年他們的衣服做得很漂亮，中國(guó)處在非常特殊的時(shí)期，到今天像窮人也好，中國(guó)有很多新的設(shè)計(jì)師品牌，他們慢慢體現(xiàn)出他們的價(jià)值，有一些其實(shí)已經(jīng)非常優(yōu)秀了，我突然想起來(lái)前面有一位嘉賓問的問題，批判這樣的概念，我就在想，我們可能還有欠缺的就是心態(tài)，因?yàn)槲覀冇胁蛔愕牡胤剑覀円欢ㄒ灿袃?yōu)勢(shì)的地方，最重要的需要一個(gè)周期，需要一個(gè)過程，這個(gè)過程就是剛剛瓊耳一直提到的時(shí)，這個(gè)時(shí)候，不管媒體還是政府，還是在座每一位消費(fèi)者能夠給予給予的包容和鼓勵(lì)，你的抱怨能夠讓品牌做得更好，你抱怨吧，這種抱怨沒有任何意義，包括我自己也一樣，最理想的，最理智的，了解自己不足的地方也看到做得最好的東西，這個(gè)過程當(dāng)中讓自己最好的方式，最理智

The key to success of many Chinese designers is to make themselves progress most quickly and do better in technology, rather than facing the environment in a negative way.