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Ray Tibor, Vice President Lu Shan: The Copyright Problem Exists Objectively.

2013/12/21 11:07:00 42

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the objective existence of copyright is the only way for brand development.

"I think this is an inevitable phenomenon."

In the face of a reporter's question, Ray Tibor's vice president of Limited by Share Ltd, Lushan, was a straightforward answer, which was a little unexpected in the fashion Times reporter.

In general, many people in the clothing industry may avoid this problem, or elaboration of this problem, and Lushan affirms the objective existence of the a href= "http://www.91se91.com/pioneer/" > copyright issue < /a > in the clothing industry.

"first, we need to see how China's brand has developed in the last 30 years.

From the development environment, from the 50s and 60s of last century, we went through a fashion blank period. Until the late 90s of last century, China began to form the concept of brand, and the beginning of brand operation.

After a long period of blanks, Chinese brands have entered the peak stage of development. In such a stage, there will inevitably be brand names, edge ball, copy and so on. These are inevitable stages in the development process.

Lu Shan explained.

it is true that the concept of Chinese clothing brand operators is relatively late. Most of the garment enterprises are gradually developed by wholesalers and manufacturers. From the "three to one patch" to help others OEM, sell, and gradually have their own brand, in the early stage of the industry, the quality of the practitioners in the apparel industry is relatively low, while the overall consumer group is also in a state of ignorance about fashion, brand and even the most basic English spelling. Under such a comprehensive situation, various phenomena like "a href=" http:// www.91se91.com/pioneer/ "brand name < /a" appear in large numbers, and the emergence of intellectual property disputes is inevitable.

for this, professionals in the industry also give a positive answer: "no matter whether the brand is similar or the design style is identical, in fact, this phenomenon is also a normal phenomenon, which is a universal phenomenon in the process of learning, borrowing and developing."

Although this is an objective phenomenon, Lushan also mentioned that in the process of brand development, we must strengthen our own design style, strengthen our brand elements in our products, and then create our own brand specific core competitiveness and vitality in design, which is the development mode that a mature brand should have.

however, with the gradual development of industry standardization and standardization, as well as consumers' awareness of products and brands, and brand owners' long-term consideration of their brand development, the development of core competitiveness brands will surely become the mainstream mode in the process of industry development, and will lead to the development of brand in the industry to a greater extent.

This can be supported by more and more clothing brands that have been growing up gradually in recent years.

It can be seen that Bosideng, red bean, Chinese fir, YOUNGOR, CABBEEN and white-collar workers have become the leading brands in many fashion brands in China. Their development patterns are also concerned by the people in the industry. What is even more noteworthy is that the core competitiveness of these leading brands is no longer the low-level development models such as copy copying, imitation and "brand name" in the past, but rather the design mode, marketing mode and development mode of "a href=" http://www.91se91.com/pioneer/ "independent intellectual property rights < /a >.

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"counterfeit" + "plagiarism" international brand has also experienced "Shanzhai" .

if China's clothing industry is experiencing various kinds of intellectual property rights similar to "brand name" in the development process, then, from the perspective of many international brands, has this problem ever happened in the course of its development and expansion?

"from the overall development of Asian brands, I can say responsibly that not only China, but also foreign brands have experienced such a stage.

Our clothing is basically based on the development of European and American clothing, so Asian brands were built almost all by imitation, plagiarism and edge ball.

Lu Shan's answer is still very positive, "the most typical example, for example, some of the Korean clothing brands, and some school clothing, also draw on many European and American school style, you will see their clothes, many have POLO, Burberry shadow in it."

in Lu Shan's view, not only China, almost all Asian clothing brands were developed like this, but some brands began to gradually standardize their own development mode after developing to a certain stage. With a unique vocabulary, it was from the "Shanzhai" to the standard.

"P >" from a broader perspective, in fact, Europe and the United States had such a stage, because the earliest fashions originated in France and Italy, and the United States also had plagiarism, and even the famous international brands had copied the history of copying. "

Lushan said, "now some European brands that we think are very strong have also borrowed some Japanese styles in the early stages of development. Even now, many of their clothes can find the shadow of Yamamoto Teruji and Wakubo Rei.

In fact, there are many examples in the United States, among which there are many famous international brands, and they can not deny the history of "Shanzhai".

however, why have we experienced almost the same development process, and foreign brands can become bigger and stronger, while many of our brands are still lingering at the low level of development? "We can find that the biggest difference between China, Korea, Japan and the United States lies in the fact that the brands of these countries know how to digest and assimilate the designs that have been used, and create their own styles, and try to emphasize their < a href=" http://www.91se91.com/pioneer/ "> design elements < /a >.

Lu Yama said.

avoid disputes and make good brand registration.

many domestic enterprises want to get a share in the international market after developing to a certain extent. However, many enterprises and brands are still outsiders in dealing with such issues as intellectual property rights.

"I think the first thing is to communicate and handle in peace, and finally resort to law when it can not be solved."

Lu Shan said, "once a brand imitated Ray Tibor, the name and logo were very similar, and even promotional advertisements were followed by us, which had a very negative impact on the brand, and we finally solved it by legal means."

but in Lu Shan's view, not all problems need to be appealed to the law.

"Once we acquired the GHILARO brand in Italy, we found that the LOGO of GHILARO was very coincidentally similar to a Japanese eyewear brand in the process of registration in China, but this problem was not found in the acquisition."

Lu Shan said, "from the perspective of interests, they do spectacles, we do costumes, in fact, there is no competition between the two sides. Therefore, we have not held a court of law. Through mutual communication and communication, we have reached a consensus and dealt with this issue peacefully."

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it can be said that solving problems through communication is based on mutual recognition of each other's brand.

"They think that the positioning of CHILARO brand and their brand can promote each other. The influence of CHILARO brand can help consumers remember their glasses brand. I believe that if CHILARO has no high-end positioning and no fashion design, this consensus of peace can not be reached, and the reason for reaching a consensus is that we all feel a sense of mutual appreciation on the concept."

In Lu Shan's view, this is a more successful example of Ray Tibor and a more coincidental example, because Ray Tibor did not know that Japan had such a brand before, but Lu believed that many things were not the only way to solve the problem, and that communication could also be resolved.

in Lushan's view, to solve the problem well, we need to work hard in this respect.

"We have fewer intellectual property rights now, because we have made a lot of preparations in some basic work.

In the early days, we considered the issue of intellectual property rights, so we registered and registered in 32 countries to prevent our brand from being copied or being preemptive.

Lu Yama said.

according to Lu Shan, Ray Tibor is protected by the Madrid treaty. The Madrid treaty is the abbreviation of the Madrid Agreement on the international registration of trademarks. It is an international agreement on simplifying the registration procedures of trademarks in other countries, and is composed of 53 member states.

"Many garment operators may not be very clear about the specific provisions of the a href=" http://www.91se91.com/pioneer/ "> Madrid treaty < /a >. The Madrid treaty is actually not just for clothing, it is an international trademark protection organization. China is a signatory to the Madrid treaty. If registered brands in China are registered in the Madrid Convention, you can be protected in the countries that signed the Madrid treaty.

"Earlier in the year, because of the involvement of the international team, we knew the scope of the Madrid convention, so we registered in the context of the Madrid convention. At the same time, we also registered in some large countries without the Madrid convention," Lu said.

Lu Shan believes that if the brand's awareness of registration is not strong enough, many times it will be exploited by people and suffer a lot of losses, including some international brands that have also suffered a lot in China.

"For example, BOSS, if you look at the trademark network, there may be many brands related to BOSS in China, so they have not eaten much in trademark registration.

Therefore, if we do not consider the long-term development, do not advance the legal risk aversion and enhance the self-protection consciousness, then Jordan or other brands will face such legal problems sooner or later.

Lu Yama said.