China Leather Fashion Week Successfully Held

< p > a few days ago, the 2013 China Jupi Pichange fashion week and the special works of enterprise designers were held in Haining, Zhejiang.

It is understood that this fashion week for the first time in Italy exhibition group, and for the first time held the China fur fashion week and China Leather Fashion Week brand exhibition, a total of 31 domestic and foreign brands of more than 2000 sets of the latest styles held a special issue.

This fashion week is hosted by Haining China Leather Expo and Haining leather city of China.

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< p > as the prelude to the official opening of the "European brand hall" of China Leather City in Haining, 6 Italy brands have come to participate in this fashion week.

Among them, there are many famous brands such as GIANI and NIPAL, which have been exhibited in Beijing, Shanghai and other first tier cities. There are also emerging brands such as ALMAROSA launched by designers and new brand ToBeG derived from GUCCI. NIPAL.

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According to the introduction of P, the ToBeG brand was founded in 2009. Since its establishment in five years, its brand has been gradually established in Europe and North America with its high quality and exquisite manufacturing technology. This fashion week will be unveiled in the form of clothes, handbags and shoes. Each item will be selected for material selection and design details, so as to present the authentic Italy fan.

ToBeG Gucci CEO Gucci believes that this fashion week will play a very important role in enhancing brand awareness in China and opening up the Chinese market.

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< p > the emerging brand ALMAROSA from Italy is the independent brand brought by the designer of the international first-line brand MAXMARA. For the first time, it is exhibiting fashion week. ALMAROSA not only hopes to enhance brand awareness, but also hopes to cooperate with Haining local enterprises and open up China's sales market.

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< p > ALMAROSA this week's fashion week is mainly about fur clothing. The style will be concise and generous to the extreme, but in the selection of materials, it should be carefully selected and pay attention to the splicing of different fur.

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< p > according to the Italy Fashion Association, the export volume of Italy's "a href=" http://www.91se91.com/news/index_f.asp "clothing" /a "and leather and shoes will increase by 2.2% to 60 billion dollars in 2013, but the overall income of the fashion industry will drop by about 3.5% to 78 billion 500 million dollars, which is mainly due to the unsatisfactory economic situation in Europe and the reduction of expenditure by Italy consumers.

And this trend will certainly urge Italy's manufacturing industry to pay more attention to the market development of emerging economies, especially big consuming countries like China.

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< p > < strong > for the first time to hold < a href= "http://www.91se91.com/news/index_z.asp > > China Fur Fashion Week < /a > /strong > /p >

P, the chairman of Haining Leather City, told reporters that China Leather Fashion Week was founded in 2008. It is the only high-end professional fashion activity for leather, fur clothing and leather products in China. It is also one of the few international brand exhibition activities in the apparel industry cluster all over the country.

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< p > > after 6 years of cultivation and development, fashion week has been widely recognized by the industry. The exhibition brands are rising rapidly: 6 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, 28 in 2012, and 31 in 2013.

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< p > "there will be more exhibitors, but the sponsors have screened for quality assurance and other factors."

Chagarin, deputy general manager of China Leather City, Haining, said.

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The first Chinese fur fashion week to be held at P is one of the innovations of this fashion week.

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< p > Chagarin told reporters that with the increasing demand for fur clothing in China, the production technology of fur clothing is constantly improving, the design level is becoming more and more fashionable and fashion is becoming more and more fashionable. Fur clothing has great potential for development. A large number of fur brands with fashionable ideas have sprung up, and a platform for display is urgently needed. So this year, the fur industry is independent. This shows that the fashion week is becoming more specialized and refined.

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< p > for the first "a href=" http://www.91se91.com/news/index_f.asp "fur" /a fashion week, the expectations and enthusiasm of the enterprise are very high, hoping to enhance brand awareness and product awareness through fashion week.

Kaiser's family revealed that this year's clothing will be diversified in materials and colors. This year, she will bring mixed style fur clothing to consumers, making it more bold in using colors to break the tradition of single color and natural color, and bring more fashionable fur clothing to consumers.

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Zhu Jianpei, director of sales at St. Nicholas, the first fashion show in the fashion week, told reporters that the competition among garment enterprises is fierce nowadays. Only innovation is the foundation of P.

This year, the theme of St. Ni's fashion week is "holy banquet". The design team of 12 people first designed more than 100 sketches, and then selected 80 made garments.

The theme of this theme is that the designers of Saint Nye fully use the colorful and bright elements in fur clothing, which will change the impression of the mature and single style of the fur, showing the freshness of the young and individual character. "China Leather Fashion Week brand exhibition" is an important part of Shang Zhou of the 2013 China fur and leather industry. It is the first supporting project launched by the China Leather Fashion Week Organizing Committee this year. It mainly sets up a business platform for the fashion week to release the enterprise's centralized ordering, and adopts the exhibition form of the shed, to carry out the order meeting for the fashion week participating enterprises, so that the "service in the hotel and the order in the Plaza" will form a supporting system to make the Chinese leather fashion week more perfect and more effective.

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A number of exhibitors brand leaders interviewed by reporters P said that China Leather Fashion Week has gradually become the "brand booster" of leather enterprises at home and abroad. Participating in leather fashion week can not only promote new design concepts, but also achieve interaction with customers and consumers, so as to achieve substantial results, including orders.

It has played a positive and effective role in promoting brand, seeking wider space, enhancing brand influence and fashion popularity, and promoting pformation of enterprise design results. It has drawn a clear blueprint for the growth of large growth brands.

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