Camel Dress CEO Wan Jingang: Vigorously Develop The Road Of Electric Business

< p > < strong > marketing surprise winning > /strong > /p >

< p > "our marketing team has planned many plans for this double 11". The most important topic is Han Han and his father on a series of topics around the camel brand on micro-blog.

Wan Jingang introduced.

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< p > you must remember that on the day of "double 11", Han Han, who was the spokesperson of camel, sent his daughter photos on micro-blog. With the stars such as Chen Yao and Zhao Wei, < a href= "http://www.91se91.com/pioneer/" > interactive interaction < /a >, micro-blog became the hottest topic for a time.

With the hot topic, camel outdoor series has launched the high-end suit Han Han, and the fans of Han Han will not miss this opportunity. The sales volume of these special clothing is close to 10 thousand.

Meanwhile, Han Han's father, Han Renjun, expressed his concern about the brand on his micro-blog, and admitted that he liked the brand when he saw the camel's shoes for the first time.

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< p > "in addition to marketing with the fastest spreading Internet tools, we also make full use of the online logistics links to create topics that will attract your attention."

Wan Jingang said, "of course, we are not simply planning for the sake of making topics. All the planning landing points are to improve the consumers' < a href=" http://www.91se91.com/pioneer/ > experience < /a >.

As we all know, the number of parcel exploded during the "double 11" period will make consumers unable to get orders quickly. In order to solve this problem, and at the same time enhance the influence, camels have come up with a way to make the best use of both worlds -- to carry out double surprise activities of "racing delivery" on the "double 11" day.

The planning team randomly selected 8 orders from all camel customers to deliver the goods to customers in a special delivery mode. One order from Beijing was delivered to the family by Mr. camel. Another lucky customer received a $1111 "surprise prize". A lucky customer in Shanghai was driven by Gao Huayang, the famous driver of Shanghai Volkswagen 333, for the first time. The lucky customer in Guangzhou was delivered to the door by Porsche turbo.

"This kind of marketing method that can make use of offline links to create topics and combine online and offline is inseparable from the background of camels as a traditional brand."

Wan Jingang said.

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< p > < strong > traditional brands challenge electronic commerce < /strong > /p >

Under the camel line, there are more than 3600 physical shops. As a famous traditional brand, camels officially launched P business in 2010.

"In the early planning, the part of the electricity supplier started as a supplement to the offline sales channel."

Wan Jingang said, "because the electricity supplier market was flooded with too many fakes at the time, we decided to open the first flagship store on Tmall in order to make up for the" short board "of the brand.

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Less than 3 years after the "P", the electricity supplier is not a "short board" for camels, but a new advantage and sales growth point.

In addition to facing all kinds of problems encountered in the e-commerce business, the rapid development of Amoy brand is obviously one of the problems that hamper the development of traditional brands. < a href= "http://www.91se91.com/pioneer/ > > the business of electricity supplier < /a >. However, for the electricity supplier, is the brand more advantageous than the traditional brand? Wan Jinggang thinks:" in the past few years, the advantage of the brand is indeed very obvious, but since 2012, this situation has changed, and the traditional brand has begun catching up in the field of electric business. This is also one of the traditional brand "pformation" road.

Traditional brands have their own advantages, such as established market awareness, more efficient supply chain, and so on. Unlike many brand names that rely on the "burn money" to accumulate popularity, the traditional brand is "bringing money" into the electricity supplier field, especially in the men's clothing category. The top of the Tmall row list is already the traditional brand world. The performance of the women's clothing brand is slightly better, but its actual situation is not as good as imagined.

"Transformation" is also the same for Amoy brands.

Camel electricity providers are constantly exploring, not only specializing in the development of online products, but also adapting to the needs of users of the network, and creating a multi category layout of the electricity supplier mode, in the men's shoes, outdoor, men's wear, women's shoes, leather goods and other fields of comprehensive development.

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< p > holding the Amoy brand "worm worm rice" is one of camel Taobao's efforts in the field of electricity supplier.

"Mi Mi Zi" is one of the typical brand names. Although it is also a seller of Taobao gold crown, it is also faced with problems such as how to make the brand bigger and more effective than a href= "http://www.91se91.com/pioneer/" and "integration resource < /a".

For camel holdings, the founder of MITSUBI Mu Mu said: "seeking cooperation is not lack of funds, but can rely on the strength of camels to focus on products and make the brand bigger and stronger."

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< p > "obviously, the future of traditional brand and Amoy brand is" the same way, "and the boundaries between the two will be blurred.

More and more traditional brands will enter the electricity supplier market, while Amoy brands also need to learn traditional brands and seek opportunities to land.

Wan Jingang said.

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< p > < strong > "single world, camel fierce" < /strong > /p >

< p > why Han Han would be invited to become a brand spokesperson, while Wan Jingang believes that although it has been controversial in public opinion, Han Han has rarely responded. His difficulty is "not painful" and "Camel" is very similar. "Camel is a very gentle animal, but when it is in danger, it is very fierce. This is also the slogan" singling the world, the fierce camel ".

Wan Jingang said, "in my view, Asians are relatively mild, so I hope camel brands can convey more bravery, meaningless and wild spirit."

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< p > in the face of the coming "double 12", camels are also well prepared to meet. The company's team and the Taobao campaign jointly planned the first outdoor festival - crossing the A, and continued to expand the < http://www.91se91.com/pioneer/ href= > brand influence.

This theme activity is also known as one of the most challenging outdoor activities in the year.

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< p > in the view of Wan Jingang, the traditional brand makes the electricity supplier, so long as finding the right method and finding the right direction, it has more market advantage than the Amoy brand, so it will be able to reach the height that the brand can not reach.

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