The Premise Of Small And Micro Garment Enterprises Bigger And Stronger Is Precise Positioning.

< p > in the past, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > dress < < > > Holiday Economy "is very active, becoming the main section of all kinds of new products recommendation and clearance promotion. Nowadays, the main battlefield of" festival economy "moves from entity to Internet, which brings enormous pressure to entity businesses.

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< p > Shishi small and micro enterprises have deep feelings: brand influence is not big, product competitiveness is not strong, unmarketable become a habit, for them is a fatal blow, just artificial, warehousing and pportation costs can be dragged off the capital chain.

"In the new era, entrepreneurs must stop and smooth out the positioning and development of enterprises in the process of going forward, and then start the whole process."

During the visit, most of the owners of small and micro enterprises in Shishi indicated that they had encountered problems in R & D, production, sales and financing. But they also expressed their expectation of market warming. At the same time, they also warned peers that enterprises should be bigger and stronger when the market is highly fragmented.

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In the era of financial crisis after "P", "shuffle" gives every business the chance to win in the market.

"China is a big consumer market.

The new round of reshuffle of textile and clothing has not only cleaned up a large number of small and medium-sized enterprises, but also caused great harm to the large enterprises that are not allowed to locate and develop their way of thinking.

Cai Weipeng, V+K, said that in recent years, the competition in the clothing industry will be more intense. This includes many enterprises that pform domestic trade by foreign trade enterprises, and this is bound to introduce new competitors. The domestic clothing enterprises will have to face more difficulties in the.

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< p > "casting belongs to its own style, which is what every textile and garment enterprise must do now."

Shishi fan Shang "a target=" _blank "href=" http://www.91se91.com/ "> dress less than /a" responsible person Guo Liusheng believes that stone lions clothing enterprises are bigger and stronger in the middle of the battle, and blindly follow suit.

In particular, the market positioning of enterprises is not clear, follow-up funds are not kept up, and the talent team is not perfect.

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< p > "cultivating a brand requires efforts in many links such as design, logistics and warehousing, terminal retail, and so on."

Shishi an outdoor outfit responsible person, small and micro enterprises bigger and stronger is a systematic project, but also to do a good job in design, research and development and marketing.

At present, there are many brands of clothing in China. Large brands will increase clothing consumption to cultural consumption, with meticulous positioning and high added value.

"We must make precise positioning for clothing products and clothing enterprises."

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< p > > on the way to the rise of Fujian style clothing, the industry pattern of China's famous western trousers Town, sports clothing Town, Feng Li children's clothing, Hongshan leisure fabric, Yongning sports goods, Bao Ting hardware accessories and a target= "_blank" href= http://www.91se91.com/ "shoes" /a "industry accessories, coastal town, bleaching and dyeing control area and other industrial patterns show strong vitality, and those who support these are not only leading enterprises, but also those small businesses that quietly contribute.

Now, with the signs of recovery in the international and domestic textile and garment industry, as well as the guidance of the market and the encouragement of the government, Shishi a href= "http://www.91se91.com/news/index_c.asp" > small and micro enterprises < /a > should first strengthen themselves and find the right position, so as to "develop their fist" in the future development path.

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