Clothing Wholesale Opportunities And Challenges

< p > "double eleven", "double 12" and other online shopping Carnival are hot, so that many professional markets are also unable to resist the temptation of the rapidly developing electricity supplier. They are looking for goods, sellers, wholesale and retail online, opening up new profitable road.

< a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > wholesale market is one of them.

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< p > < strong > online market is developing rapidly < /strong > < /p >

< p > "half price of some clothes", "give back to old customers, buy one get one", "double two Carnival". Although the "one gate" in Guangzhou one horse clothing wholesale square only entered Tmall store's flagship store at the end of this year, its network marketing has been used as well as the old electric supplier.

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< p > white horse clothing market responsible person also said that this year's newly launched B2C website -- Baima clothing network in the "double eleven" launched the "18 yuan spike kill special", "full reduction", "limited time discounts" and other promotional activities have achieved good results.

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< p > it is reported that there are mainly two ways for the wholesale clothing market to enter the electricity supplier: the first one is to set up a self trading e-commerce platform, such as white horse clothing network, red cotton red net, one horse online shopping mall, etc., and another way of touching the net is to use the third party paction platform, such as Taobao, pat net and other trading platforms.

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< p > according to the survey results released recently by the trade association of Guangdong clothing < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, in the first half of this year, Guangdong's 4641 a target= "_blank" href= "_blank" > textile < < > clothing enterprises lost 975, and the loss rate was 21%.

Long Changwei, President of clothing networking, has also analyzed that clothing wholesale has a fatal disadvantage, that is, the price is much higher than that of the clothing network wholesale, which is related to the utilities and rental fees paid by wholesalers.

People in the industry even dare to predict that under the heavy pressure of the market, the wholesale market of traditional clothing may disappear, and the War online is the only way for the industry.

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< p > < strong > opportunities and challenges coexist < /strong > < /p >

< p > Cao Lei, director of the China Electronic Commerce Research Center, told the International Commercial Daily reporter that, like the Sijiqing clothing network and some Taobao clothing shops, they are actually a copy of the offline shop, which is sold by "mixed batch", that is, wholesale and retail.

"Online sales do have a certain impact on offline sales.

But through the investigation of the wholesale market of small commodities in Yiwu, we find that the total turnover of goods is actually increasing.

Therefore, if the way is right, the wholesale clothing market will expand to the electricity supplier, which can be regarded as an effective sales strategy.

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< p > Cao Lei said, generally speaking, the wholesale clothing market enters the electricity supplier in order to achieve two purposes: first, to promote new products such as sub brands and expand sales; the two is to facilitate businesses to clear up the goods and provide C2B mode booking services.

"The seasonality of fashion products, the rapid development of fashion, and the increasing pursuit of individuality of modern people, obviously C2B mode can meet the needs of consumers on the vast majority of online, and also allow manufacturers to try to avoid the huge losses caused by unsalable goods and backlog."

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< p > but for now, there are still limitations in the promotion of clothing wholesale line, which is most evident in the type of clothing.

"Online sales of fur have not been able to do so.

The wholesale sale of clothing is mainly based on the casual clothing of the price, which involves a mutual trust between buyers and sellers.

Cao Lei said.

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< p > besides, from the point of view of manufacturers themselves, the size of the factory and the strong capital chain are also important factors affecting the online promotion of manufacturers.

Insiders pointed out that Internet publicity not only focuses on speed but also focuses on sustainability, which requires strong funds as backing. Small factories will often have to struggle and even quit in the increasingly fierce competition of network a href= "http://www.91se91.com/news/index_s.asp" > wholesale clothing /a > market because of insufficient funds.

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