Sports Outdoor Market Gradually Revival Reflects Good Development Trend

According to foreign media reports, Adidas (AdidasAG), the world's second largest sporting goods company, announced its first quarter results on Tuesday. Adidas said in its report that Adidas's first financial quarter profits rose sharply, thanks to the promotion of the super bowl and the upcoming World Cup soccer tournament in P.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Adidas < /a > said that during the first quarter of January to March, the profit was 168 million euros (222 million 400 thousand US dollars), far higher than the 5 million euros announced by the company during the same period last year.

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< p > Adidas's first quarter revenue also increased by 4%, to 2 billion 670 million euros, compared with 2 billion 570 million euros last year.

Adidas's brand includes Reebok, Rockport and Reebok-CCMHockey.

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< p > Adidas said sales in North America increased by 10% to 585 million euros in the first quarter, while sales in Latin America increased 24% to 271 million euros.

In Western Europe, Adidas's first quarter sales increased by 4%, partly due to the sales of sportswear in the world cup to be held in South Africa next month.

Adidas will provide clothing and equipment sponsorship for some participating teams, and will provide the ball for the one month world cup June 11th.

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< p > looking forward to the future, the headquarters of the company in heitok, Germany, said it expects net profit this year to improve, and earnings per share will grow between 2.05 euros and 2.30 euros per year.

It was higher than its initial forecast of 1.90 euros to 2.15 euros per share.

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< p > and the United States < a href= "http://www.91se91.com/news/index_c.asp > > garment industry > /a > TNF TNF parent company's first quarter earnings report is also considerable.

The report showed total revenue of $1 billion 750 million, an increase of 1.4% over the same period last year, up from $1 billion 730 million in the first quarter of last year. Net income rose by 62% to a record $163 million 500 thousand, or $1.46 per share, as compared with the strong performance of the outdoor and extreme sports brand and the reduction in operating costs and product inventories. The net profit last year was 100 million 900 thousand dollars, or 91 cents per share.

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"P," we have a strong start this year, "said EricC.Wiseman, chairman and chief executive officer of the board of directors of the group." the first quarter results are better than expected, and the gross revenue growth and gross profit even exceed our expectations.

The measures to reduce operating costs and reduce inventory from 09 years have provided a strong impetus for the first quarter.

We expect the growth of front-line product sales will continue to accelerate in the second quarter, and earnings per share will reach a new high this year.

We are confident of our main growth engine outdoor and extreme sports business and its development in China, and will increase investment and support in target marketing and brand building in these areas.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > outdoor brand < /a > total revenue in the first quarter increased by 10% compared with the same period, while operating income and profits also reached the best record in history.

The global income of NorthFace and Vans brands increased by 9% and 20% respectively; the total income of outdoor series in the Americas increased by 11% over the same period last year, while the international market increased by 8%; the total revenue of direct selling increased by 28% in the first quarter, and the brand growth of NorthFace, Vans, Kipling, Napapijri and Lucy reached two digits.

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< p > despite the increased investment in marketing and brand building in the first quarter, the revenue of the outdoor and extreme sports section of Wei Fu Group rose by 50% and its profit increased by nearly 20%.

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< p > we can see that the overall trend of outdoor sports apparel brands is rising.

Meanwhile, Simon Smiles, an analyst at UBS Asia, estimates the potential market space on the basis of the current market size by estimating the potential market size of different products / services.

Among the 23 categories of consumer goods reported in the analysis, the growth potential of China's famous brand sneakers is third in the next 10 years.

The report also showed that in 2020, the market of famous brand sports shoes reached 297 billion yuan, that is, the compound annual growth rate of 10 years was 15.7%.

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