Luxury Market Performance In Mainland China: Ping Ping Temple Creates Sales Miracle

According to research by relevant agencies, 2013 showed a moderate performance in China's luxury market, and the growth rate slowed down further. But in contrast to the performance of the major luxury brand stores, the platform that focuses on high-end consumer service is obviously more favored by consumers. At the Second Temple store luxury carnival, which ended recently, the sales amount of over 100 million yuan still indicates the strong consumption ability of Chinese people on luxury goods.

For the seventh day pawnshop set up by a temple The luxury Carnival began in December 17th and ended in December 25th. It has created a miracle of sales through online platforms and offline offices in Beijing, Shanghai, Chengdu and Hongkong. Temple library announced that this luxury Carnival total sales of more than 100 million yuan, excluding the 180 luxury cars that have been booked and the 2 million 900 thousand Virus SW (virus) short wing enhanced version of the aircraft.

In terms of goods, the monastery's unit price is more than 500 thousand yuan. Wrist watch Sales of more than ten million, the passenger price of more than 300 thousand yuan of the successful sales of 50 cars, the passenger price of more than 100 thousand yuan of bags sold over 100, including two two yuan market price of the limited edition of the Hermes Himalaya series. The most popular bag brand of consumers in Temple stores is Prada, which sells the highest amount of bags. It is Hermes, the most popular car brand is Audi, the best selling household product is MontBlanc, and beauty sales champion is Lancome.

This temple Library Luxury goods The carnival price is as high as 14 thousand and 200 yuan, and the highest priced item comes from Patek Philippe's star moon Tourbillon watch, worth 2 million 700 thousand. It is worth mentioning that the order is completed by the customer online selection of goods submitted to the deposit and offline club to complete the final transaction, which fully embodies the O2O mode, which is also the highest price unit in the history of luxury goods business. The Chengdu library club, which completed the transaction, performed well in the temple luxury Carnival and became the four place club sales champion. This is closely related to the strong luxury consumption power in the southwest. This shows that China's second tier cities will become the main market for global luxury brands to expand in the future.

Li Rixue, President of temple library, said that the success of the temple luxury Carnival represents more and more high-end consumers are contacting Temple library, authorized Temple library and trust Temple library. The temple luxury Carnival will become a luxury holiday for Chinese consumers, so that more people can enjoy the services of temple library and buy luxury goods with excellent quality.

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China is committed to building a diversified group of global luxury exchange platforms, headquartered in Beijing, China. The Chinese business of temple library involves luxury online sales, luxury entity experience clubs, luxury appraisal, maintenance services and other main businesses. It is jointly invested and operated by Hongkong Si Gu investment group and IDG capital, the French fashion family fund intime fund, the German Bertelsmann fund, and the four major international investment groups of the French Auchan family fund.

At present, temple Library China is preparing to build the world's largest luxury maintenance service factory and a number of first tier city high-end luxury library clubs. The clubhouse will be located in the fashion center of Beijing, Shanghai, Chengdu, Ji'nan and Hongkong.