Deng Yijiang, General Manager Of Baihui Garments Co. Ltd., Talks About Private Customization.

< p > private subscription has reached 84 million of the total box office. At tenth p.m. on December 28th at 6 p.m., according to incomplete media statistics, the box office was officially over 500 million yuan, and its box office speed was second in the Chinese 2D movie, so that some securities analysts estimated that the final box Office of private subscription would be around 1 billion.

On the other hand, when the audience was tucked up, they were very popular, so the contrast made Feng Xiaogang himself shout "too happy" and expressed it through the media: "thanks to Tucao's friends, scolding and praise all quickly made" private ordering "become a topic oriented movie.

However, in December 29th, Feng Xiaogang, known for his "small cannon", repeatedly fired several micro-blog bombardment critics, which was "Crazy" for the "private ordering". It was another wave! "/p".

< p > "a film and TV play is good or bad. It is relative to everyone.

From the name of "private subscription", I feel that it reflects the social form very well.

Dedicated to personalized customization of cowboy, and has created a young shop such as college students and other zero cost entrepreneurship, the general manager of Guangzhou cowboy clothing Co., Ltd., a href= "http://www.91se91.com/pioneer/" > Deng Yijiang < /a >, said in an interview with reporters.

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< p > "private custom" mainly tells about the "private ordering" of the aspirant planners Yang Zhong (Ge Youshi), the situational designer Xiao Bai (Bai Baihe decoration), the dream Reconstructionist Xiao Lu (Li Xiaolu decoration) and the spirit teacher Ma Qing (Zheng Kaishi) company. It is a "private dream" for others, which is designed for different customers.

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< p > "because of the improvement of living standards and the diversification of evaluation criteria, the pursuit of" private "service is becoming more and more prominent because it is" private custom "and everyone's tastes are different, so the film can not win everyone's liking.

Just like the personalized cowboy customization made by the young shop, the maverick "80 after", "after 90" or even "00 after", pursue the unique and irreplaceable personality of the clothing, like to be unconventional and different. We are optimistic about the good prospects of the clothing custom market, and then we have launched a personalized service that the cowboy can customize, and do the private tailors for everyone.

Deng Yijiang said, "I also believe that as the movie" private ordering "reflects, it will inevitably heat up the custom market of jeans and other garments.

In particular, personalized young customization, which is popular among young people, will also be as popular as private custom.

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< p > Deng Yijiang said that the reason why she decided to make personalized "private ordering" will become the trend of the future garment industry. It is because with the improvement of living standards, the a href= "http://www.91se91.com/news/index_c.asp", which is very youthful, can be highly publicized.

According to a survey, 75% of consumers said that cowboys were the necessary clothing, 45% of 3~5 per capita, and 20% of them had 5~7 as much as cowboys. Plus the "first lady" custom-made "exceptions" at the beginning of this year, the original clothing market that had been quiet was detonated, and the unexpected blooming of high quality custom made the garment custom market ushered in an unprecedented development opportunity.

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< p > according to the press, the personalized cowboy customized service called "a href=" http://www.91se91.com/news/index_c.asp "Youth Shop > /a" refers to tailoring tailored garments and making single garments according to the customers' personal conditions.

It usually designs clothing and clothing suitable for consumers according to their body shape, skin color, occupation, temperament, hobbies, and wearing occasions, highlighting consumers' distinct "self" and "personality" to achieve a completely personal experience.

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< p > according to the introduction, the prospect of identifying the customized market is because Deng Yijiang saw a huge crisis in the field of traditional garment production.

In particular, such as Lining, Anta, XTEP and so on, these young people who have been looking for big brands are facing huge inventories and a large number of closed stores. Deng Yijiang deeply feels that the traditional clothing industry has to pform in the market environment where consumers are pursuing personalized and fast fashion.

With his grasp of the development trend of the garment industry, he felt that "personalized O2O online customization and offline shop image display" is the way out for the garment industry.

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< p > facts have proved that Deng Yijiang's bold attempt has achieved very good results.

"Because many college students, young white-collar workers and so on, once they see their favorite cowboy style, add some of their own innovative design elements, upload pictures to the young shop to customize.

Get their popularity, let me strengthen the confidence of the personalized market.

He said.

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