Nine Herd Wang Affiliate Is Accused Of Poor Management And Systemic Risk.

< p > because of the low operating condition of the franchisee, the business casual a href= "http://www.91se91.com/news/index_c.asp" > men's clothing brand < /a > the enterprise has been reduced by more than 100 stores during the year.

In response to this, the reporter did not give a corresponding reply when reporters asked for evidence.

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< p > it is reported that it has learned from the brokerage department of the nine herd kings that the number of shops in 2013 has been reduced. It is estimated that by the end of the year it will close about 150, and it will continue next year.

Moreover, in the past 11 months, the sales revenue of the nine Mu Wang has been declining in a single digit state. The operation of the direct store is still normal, but the situation of the franchisee is getting worse and worse.

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< p > in fiscal year 2012, although nine Mu Wang did not complete the plan of opening 360 stores in the year, the terminal still increased by 124.

As a result, the above reports about nine thousand herding kings in more than 100 stores in 2013, sparked the industry's attention.

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< p > for this, the reporter interviewed Wu Huirong, a manager of nine herd king.

Its expression is close to the end of the year and belongs to the sensitive period. Some business conditions are not easy to answer.

Wu Huirong did not respond to reports on 150 stores.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > nine herd Wang < /a > 2013 three quarterly report shows that net profit in the first three quarters dropped 9.62% compared with the same period last year.

However, the third quarter income was 597 million, an increase of 1.02% over the same period, and the growth rate of revenue in the second quarter was 11%.

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< p > up to the middle of this year, nine Mu Wang has reduced 59 terminals.

Among them, the number of outlets increased by 42 to 736, while the number of franchisees decreased by 101 compared with the beginning of the year.

The company said that domestic terminal consumption continued to slump, so as to control operational risks, thus slowing down the progress of opening stores and closing some sales terminals with poor efficiency.

If the domestic macro-economic growth rate continues to decline in the second half of the year, it will increase the uncertainty of the company's 2013 business plan.

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< p > < strong > fine adjustment < /strong > < /p >

Since the beginning of this year, the performance of P has continued to decline.

In the industry view, this is related to the industry's oversupply and the lack of terminal demand.

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< p > Zhu Qinghua, a researcher at CIC light industry, told reporters that in the background of integrating the apparel industry to inventory and the difficulties of enterprise survival, it is also difficult for the king.

This is related to the background of the high inventory in the apparel industry. On the other hand, it is also related to the market competition of electricity suppliers and shopping centers and the drainage of customers.

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< p > previously, men's clothing is still valued by many people in the market of leisure and sports.

But this year, men's wear is worst in the industry.

Taking seven wolves as an example, there has been a double decline in operating income and net profit over the past two quarters, which is more serious than the first negative growth in 2006.

Judging from the performance, Fujian menswear and even the whole Chinese business men's wear day by day is more and more sad.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > shoes and clothing industry < /a > independent commentator Ma Gang has told the daily economic news reporter that due to the continuing recession, the next step of men's clothing brand will be the same as sports brand, that is, the industry's self purification and elimination, the current situation will continue to deteriorate after adjustment.

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< p > over the past few years, the performance of domestic men's wear has been closely related to the large expansion of stores. However, under the dual pressure of terminal demand and sports brand closing, the menswear brand began to feel the importance of meticulous management of channels.

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< p > "in the present men's clothing industry, going stock is still the main theme, and in the process of going stock, businesses should strengthen the construction of channel network and strive to enhance the profitability of single stores."

Zhu Qinghua said that streamlining and optimizing channels, strengthening terminal store management, and improving the profitability of single stores are the aspects that businesses need to strengthen later.

At the same time, we should actively open up online channels, explore and introduce O2O in a timely manner, and conduct full channel marketing to reach consumers.

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< p > it is worth noting that the O2O layout of the nine herd kings has been expressed before, but there is no definite explanation yet.

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