Leather Shoes Sold Below Cost Price 60% Days, Orchid Tail Shoes City Debut In Muxiyuan

In September 26th, Muxiyuan led by the three major clothing trade circles of the capital welcomed another new member. The "Tian LAN tail goods" shoe city, which is the main brand of tail goods, will be settled here.

It is reported that the "Tian Lan" tail goods shoe city, known as the tail cargo shoemaking aircraft carrier, is no stranger to the Beijing people, and the "100%" shoe chain store in the streets and lanes belongs to a commercial company.

This shoe city is located on the three floor of Fang Shi trading town, southwest corner of Muxiyuan bridge, with an area of about 4500 square meters. It mainly deals with brand tail goods, men's and women's leather shoes, shopping arcade shoes, new low priced female fashion shoes, sports shoes, children's shoes, etc.

The price of leather shoes is also low and attractive. Businessmen have launched the slogan of "cheap", and said that most of the leather shoes sold are below the cost price of 60%, and the price of tail shoes with the brand is lower than that of the same shoe city, 30%, 60% lower than that of the big shopping malls, and the price of men's shoes is 60-150 yuan per pair.

A pair of Goldlion shoes with a nice design is priced at only 100 yuan, and the pin shoes are only 60 yuan, compared with 488 yuan of the original price of the big shopping mall.

According to the person in charge of the shopping mall, such cheap shoes contain many famous brands, such as "Lining", "Bingdu", "Camel", "XTEP", "Kangnai", "Dupont", "playboy" and other big shoes can be found here. Although some brands are slightly outdated (in fact, new or old styles are very close), or they are broken, but the price is super cheap. Over 80% of these shoes are purchased from the shoe factory directly from the shoe factory, and the quality is still guaranteed.

Because the shoe industry has a strong seasonal, fashion and homogeneity.

Often a new model has just been developed and there are already similar products everywhere.

Manufacturers in order to achieve marketing strategy and their own development needs, in the establishment of channels and networks will require an inventory, while the agent dealer market operation in order to speed up the flow of funds and reduce risk, many times will be lower than the manufacturer's price limit for sale.

At present, the national leather shoes are overloaded by more than 400 million pairs every year, and the professional sale of tail shoes is also a kind of differentiated business form.

When it comes to the difference between the tail shoe city and the traditional tail cargo market, Wu General Bureau, general manager of "Tian Lan" tail shoe shoe city, talks about the three point: "the tail shoe shoe city" is different from the ordinary tail goods market. The mall ensures that each pair of shoes is directly linked to the manufacturer and does not do retail business. It ensures the quality of the shoes, and at the same time, it is all the tail stock of the sale, so the price is also our advantage; maximizing the expansion of multi line brands, ensuring the needs of the ordinary people for the enjoyment of famous products; starting from management, unified management and cash collection, unified service, and it is easy to guarantee and improve the credibility of consumers.

The arrival of the buyer's market and the era of meager profits.

A number of brand new products are listed on sale, sale and sale at a discount. This shows that the overall price of the leather shoes market as a whole will be reversed. The era of excess profits has ended. The price of leather shoes has gradually returned to a reasonable price and entered a competitive era of meager profits.

The diversification of consumer demand.

The concept of consumption has changed significantly, entering the era of "choice and fastidious, consumer sovereignty and attention economy". Footwear consumption tends to be personalized, fashionable, leisure, avantgarde, fashionable and nationalized.

The shoe city, which specializes in the sale of tail goods, emphasizes the shift from focusing on "mass market" to trying to satisfy "niche consumption" and digesting mass production with mass consumption, that is, solving the inventory problem of enterprises and maximizes the benefits of consumers.